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Health Campaigns: Planning & Implementation
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A Field Guide to Designing a Health Communication Strategy
Baltimore: Johns Hopkins Center for Communication Programs (2003), 230, 48, 5, 4 pp.
The Gender Guide for Health Communication Programs
Baltimore: Johns Hopkins Center for Communication Programs (2003), 22 pp.
"The purpose of the Gender Guide is to encourage the incorporation of gender-based roles and responsibilities in the design, implementation, and evaluation of health communication programs. The guide does not directly address broad-based issues of gender equity. It does, however, provide questions t
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From the Margins to the Mainstream: Putting Public Health in the Spotlight. A Resource for Health Communicators
Copenhagen: World Health Organization (WHO) (2003), 4 modules + annexes
"This manual introduces public health workers and advocates to the essential elements of communications (with many examples and models), ranging from small brochures or radio interviews, to large campaigns and ongoing projects. It provides guidance in recognizing and combating the ‘hazard merchant
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"This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications (OCC, now the Office of Communications) of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years t
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A Media Handbook for HIV Vaccine Trials for Africa
Geneva: UNAIDS (2001), 45 pp.
Communication Handbook for Polio Eradication and Routine EPI
New York; Harare: UNICEF; World Health Organization (WHO) (2000), 99, 45 pp.
Radio and HIV/AIDS: Making a Difference. A Guide for Practitioners, Health Workers and Donors
Geneva: UNAIDS; Media Action International (1999), 120 pp.
"This is a practical guide to producing the kind of radio programmes which will make listeners stop and think about HIV/AIDS and how they can help reduce the risk of infection. In 1998 AIDS killed 1.4 million people and left 6 million orphans in Eastern and Southern Africa alone. Lack of information
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Advocacy: A Practical Guide, with Polio Eradication as a Case Study
Geneva: World Health Organization (WHO) (1999), 37 pp.
"Successful advocates do their homework on an issue and build an interesting case. They organize networks and coalitions to create a groundswell of support that can influence key decision-makers. They work with the media to help communicate the message. This practical guide outlines four basic steps
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Towards Better Programming: A Manual on Communication for Water Supply and Environmental Sanitation Programmes
New York: UNICEF (1999), iv, 74 pp.
"This manual provides a wide range of the latest know how about social change with regard to water supply, environment and sanitation programmes. The focus is on sound principles in programme communication. It intends to provide guidance on how to incorporate adequate communication and behaviour cha
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Radio y VIH/SIDA: Cómo marcar la diferencia. Manual para profesionales de la radio, personal sanitario y donantes
Geneva: UNAIDS; Media Action International (1999), 120 pp.
"[Esta publicación] es una guía práctica para producir el tipo de programas de radio que hará a los oyentes pararse a pensar en el VIH-SIDA y en cómo pueden ayudar a reducir el riesgo de infección. En 1998, el SIDA mató a 1,4 millones de personas y dejó huérfanos a seis millones de niños e
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Health on Air: A Guide to Creative Radio for Development
London: Health Unlimited (1998), 103 pp.
Health Communication: Lessons from Family Planning and Reproductive Health
Westport, Conn.; London: Praeger (1997), xx, 307 pp.
"This book presents a compilation of lessons learned by the Johns Hopkins Center for Communication Programs and its partners over 15 years of developing and implementing family planning communication projects campaigns in Africa, Asia, Latin America, and the Near East. An introductory essay provides
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Communication for Health and Behaviour Change: A Developing Country Perspective
San Francisco: Jossey-Bass (1993), xxvi, 204 pp.
Based on the work of HealthCom, a fifteen-year, twenty-country project funded by the U.S. Agency for International Development, the book builds on a practical, five-step model for communication that promotes change in existing behaviors and supports preventive health practices. Using numerous exampl
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Organizational Aspects of Health Communication Campaigns: What Works?
Newbury Park; London; New Delhi: Sage (1993), ix, 249 pp.
