"Twitter, Facebook, XING und Co. spielen für das Online-Marketing eine immer wichtigere Rolle. Die beiden Social-Media-Experten Anne Grabs und Karim-Patrick Bannour zeigen Ihnen, dass es für Unternehmen jeder Branche und jeder Größe interessant ist, in Social Media aktiv zu werden. Folgen Sie de
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r Erfolgsstrategie der Autoren: Was ist Social Media? Wie gehen Sie damit um? Welche Schritte müssen in welcher Reihenfolge erfolgen? Welche Gefahren drohen und wie können Sie diese Gefahren minimieren? Anne Grabs und Karim-Patrick Bannour liefern Ihnen praktische Tipps mit zahlreichen Best Practices. Inkl. Strategien zum mobilen Marketing, Empfehlungsmarketing, Crowdsourcing, Social Commerce, Google+, Rechtstipps u.v.m." (Verlagsbeschreibung)
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"This publication updates a 2005 review of communication in Poverty Reduction Strategies (PRS). It includes four country case studies (Ghana, Tanzania, Moldova, and Nepal) and a regional analysis of Latin America and the Caribbean. It explores how the use of strategic communication has expanded beyo
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nd the PRS and is now being integrated into national development planning and implementation. Many of these strategies are shifting their focus from a “dissemination and publicity strategy” to a“communication program” that emphasizes information intervention beyond the traditional campaign, workshop or seminars. Compared with the 2005 review, the main difference is the institutionalization of communication, moving beyond the one-time experience for the first set of PRSs to broader, deeper sustained communication in support of poverty reduction and national development strategies. A second major difference is expanding beyond communication and participation in PRS formulation to PRS implementation, monitoring, and evaluation." (Executive summary)
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"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri
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eben ist. Im Fokus stehen kooperatives gesellschaftliches Engagement, Informations- und Kampagnenarbeit im Sinne autonomer Gegenöffentlichkeit sowie (transnationale) Vernetzung und Zusammenarbeit. Das Buch vereint die Anregungen einiger aufsehenerregender Fallbeispiele mit nützlichen Anleitungen. Es bietet einen umfassenden Überblick und stellt ein praktisches Nachschlagewerk für politischen Aktivismus dar." (Verlagsbeschreibung)
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"This book constitutes the refereed proceedings of the 4th International Conference on Interactive Digital Storytelling, ICIDS 2011, held in Vancouver, Canada, in November/December 2011. The 17 full papers, 14 short papers and 16 poster papers were carefully reviewed and selected from 72 paper and p
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oster submissions. In addition, the volume includes 6 workshops descriptions. The full and short papers have been organized into the following topical sections: interactive storytelling theory, new authoring modes, virtual characters and agents, story generation and drama managment, narratives in digital games, evaluation and user experience reports, tools for interactive storytelling." (Publisher description)
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"Storytelling is an art, as well as a skill. It allows the listener to take an idea and shape it into something that is relatable on a personal level. In The Art of Storytelling: Telling Truths Through Telling Stories, Amy E. Spaulding enables the reader to learn how to develop this skill, while als
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o discovering the tradition of storytelling. Spaulding covers a wide array of important storytelling elements, from advice on choosing, learning, and presenting the stories to discussions on the importance of storytelling through human history and its continued significance today. This book includes an annotated list of stories, as well as a bibliography of collections and a brief list of recommendations for online sources." (Publisher description)
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"Good reporting of science in the media is vital in drawing the attention of both policymakers and the public to the important role that science and technology can play in achieving sustainable development, and press officers can contribute significantly to helping science journalists ensure that th
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is happens. This guide provides a comprehensive introduction to the techniques that press officers can use to create a close and supportive working relationship with the journalist community." (Foreword)
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Focuses on three key written products: the policy brief, the research brief and the story of change.
"ILRI is working in 'a crowded field of providers of knowledge, technology, and capacity development'. It is crucial therefore that the organisation is crystal clear about the unique brand of knowledge and services it delivers in the field of science 'at the intersect of poverty and livestock' - and
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up-front about its track record in delivering results. Purposeful and strategic communication around issues that ILRI has the reputation to speak about, and that resonate with current - and emerging - debates, is the key to being heard and advancing the position and potential of livestock farmers globally. The organisation has established for itself a professional brand and impressive publishing record for communicating its diverse research products and thinking 'in real time'. A two-pronged process of embedding strategic communication in all research programmes (through a combination of incentives and quality assurance protocols) and being more focused and strategic on key target audiences and issues, will create the necessary conditions for ILRI to effectively communicate its research. This process requires not so much radical overhauls as clear stewardship, leadership and support from management to enable more strategic communication to be required where it is absent, and to flourish where it is latent." (Executive summary)
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"A guide to using social media to improve reach of health messages, increase access to your content, further participation with audiences and advance transparency to improve health communication efforts." (Page 1)
"Community research projects are often initiated with action and change in mind. That is, the knowledge generated is intended to be used towards specific ends-- strengthening community programs, improving public policy, sharing vital information with community members. But the research is only usefu
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l if it can be accessed and understood. Creating a research dissemination plan involves a collaborative effort between research partners to identify the best ways to share knowledge for the project’s particular purpose and target audience. Community Research Unit partners can use this document to develop a dissemination plan that ensures that their research is distributed to and understood by those who need it most." (Page 2)
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"Das vorliegende Buch vermittelt Grundlagenwissen über PR-Kampagnen und erklärt am Beispiel von Case Studies, wie man erfolgreiche Kampagnen plant, durchführt und bewertet. Es gliedert sich in die drei Teile Theorie, Praxis und Ausblick. Nach drei Beiträgen zu grundlegenden Fragen von Kampagnen
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folgen acht Case Studies aus der Kampagnenpraxis, die nach einem einheitlichen Raster aufgebaut sind: vier aus Unternehmen sowie jeweils zwei von politischen Institutionen und Nichtregierungsorganisationen. Dabei werden auch Schwierigkeiten und Probleme bei der Durchführung der Kampagnen beschrieben. Der letzte Block mit vier Beiträgen wirft einen Blick auf die Zukunft der Kampagnenpraxis – auf die wachsende Bedeutung von Social Media und auf die USA. Ziel des Bandes ist es, eine Brücke zwischen Theorie und Praxis zu schlagen und in Form einer kompakten und zugleich lesefreundlichen Einführung handhabbares Wissen zu PR-Kampagnen zu vermitteln." (Verlagsbeschreibung)
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"This workbook provides an overview of the main points contained in the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press', as well as practical exercises for applying the book’s concepts and communication principles to your unique situation. The
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first three chapters review basic communication concepts, from analyzing your audience to building a storyline. Chapters 4 and 5 shift the focus from conceptual to practical by introducing guidelines for presenting data, as well as the Organize, Plan, Test, and Integrate (OPT-In) framework developed by the textbook’s authors to aid in planning and executing data-related communications. Chapters 6 and 7 focus on the application of concepts and the OPT-In framework to the real world in scenarios, such as crisis situations or advocacy. The ultimate goal of this workbook—and the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press'—is to help you select and communicate quantitative data in ways lay audiences can understand. You will gain the most from this workbook by reviewing its contents in concert with the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press', making note of the tips and guidelines it presents, and completing the practical exercises beginning in Chapter 3 to ensure your understanding of the concepts and ability to successfully apply them." (How to use this workbook)
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"Game stories have evolved from the simple kidnapped-girl plot of Donkey Kong to the complex novel-length tales of modern RPGs. In addition, the ability of the player to interact with and affect the story has created many new and different types of stories that are difficult if not impossible to por
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tray in other kinds of media. Although games are an excellent medium for many types of storytelling, their interactivity makes them far different from more traditional media such as books and film. Interactive stories themselves havemany unique and challenging issues that aren’t encountered when writing a more traditionally structured tale, which we’ll be discussing all throughout the rest of this book. Game writers also need to think about many other factors, such as the synthesis between the story and gameplay and how to maintain a proper pace when the story’s progression is, at least to a certain extent, controlled by the player." (Page 5)
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"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
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arketing perspective." (Publisher description)
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