Toolbox Campaigning, Advocacy, PR

"With young people at the epicentre of the HIV epidemic, we need to build upon and find ways of sustaining interventions that place youth at the centre of prevention. This article argues that narrative communication is one such strategy, provided it is part of a comprehensive HIV prevention plan. Na ... more

External Link (148)

Guide for Uncertainty Communication

Arthur Petersen, Peter Janssen, Jeroen van der Sluijs

The Hague: PBL Netherlands Environmental Assessment Agency (2013), 26 pp.

"Dealing with uncertainty has been an important and distinct topic for PBL Netherlands Environmental Assessment Agency (formerly MNP) and the Dutch National Institute for Public Health and the Environment (RIVM), in terms of analysis and communication. Acting responsibly with regard to this issue is ... important; particularly where policy analyses are concerned. Without adequate attention to the role and implications of uncertainty, the outcome of research and assessments may be of limited value and could result in incorrect policy decisions, with all the attendant consequences. However, the general public does not always appear in need of very detailed information in ‘documents full of subtle distinctions’. Consequently, information on uncertainty is not always considered relevant, understood, or even noticed. Thus, uncertainty remains an awkward issue and a challenge for the authors of policy reports. This Guide comprises hints and points of attention, as well as questions that researchers should try to answer when communicating about uncertainty (e.g. in written reports and presentations). It is not intended as a protocol; every situation is unique and demands its own approach. Thus, the Guide for Uncertainty Communication is intended to support the researcher/communicator in making well-considered choices. Communication on uncertainty regarding a particular study requires having a clear picture of why this communication is important and to whom it should be addressed. For this, the issues and concerns of the intended target audience(s) must be known, as well as all relevant uncertainties involved in the study and their possible effects on the results of the study. This involves serious reflection on certain topics, such as on where uncertainties originate, what significance and/or implications they have, if uncertainty may be reduced, on the context of the study, and on the manner in which uncertainty was dealt with in the study. The purpose of the study will strongly determine what uncertainty information would be relevant. For example, a study which primarily deals with the effects of policy measures will focus less on uncertainty about the severity of environmental problems than would be the case when a newly emerging environmental problem is explored. Addressing these questions, ideally, would provide a clear insight into all relevant aspects of uncertainty, which should be communicated effectively to the intended target audiences. This Guide is set up to support this process." (Preface, pages 4-5) more

External Link (165)

Kommunizieren lernen ... Anregungen zur Selbsthilfe

Jürgen Heckel

München: Friedrich-Ebert-Stiftung (FES) (2013), 40 pp.

Google Scholar (156)

WorldCat (159)

Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations

Martin Sykes, A. Nicklas Malik, Mark D. West

Chichester: Wiley (2013), 259 pp.

Google Scholar (141)

WorldCat (146)

Medientraining

Christian Schmid-Egger

Konstanz: UVK (2013), 222 pp.

"Dieses Buch ist ein praktischer Leitfaden. Es zeigt in kompakter und anschaulicher Weise, wie man sich erfolgreich in den Medien präsentiert. Mit allem, was dazu gehört: Auftritt, Kleidung, Ausdruck, Körpersprache, Umgang mit kritischen Fragen, Krisenkommunikation und auch dem Thema Lampenfieber ... more

Download (57)

Evaluation of International and Non-Governmental Organizations’ Communication Activities: A 15 Year Systematic Review

Glenn O'Neil

Public Relations Review, volume 39, issue 5 (2013), pp. 572-574

"The purpose of this paper is to understand how intergovernmental organizations and international non-governmental organizations have evaluated their communication activities and adhered to principles of evaluation methodology from 1995–2010 based on a systematic review of available evaluation rep ... more

External Link (100)

Strategies for Effective Tweeting: A Statistical Review

Buddy Media (2012), 20 pp.

Download (48)

Information and Communication Management Strategy Development: A Toolkit for Agricultural and Rural Development Organisations. Facilitator's Guide

Peter Walton, Gashaw Kebede

Wageningen: Technical Centre for Agricultural and Rural Cooperation (CTA) (2012), ix, 147 pp.

"This publication responds to the increasing need for organisations to think and plan strategically about managing and using their information and knowledge resources in an efficient and effective manner. Lack of strategy for information and knowledge management was identified as a major gap when CT ... more

Google Scholar (128)

WorldCat (131)

Social Media for Social Good: A How-To Guide for Nonprofits

Heather Mansfield

New York: McGraw-Hill (2012), xx, 266 pp.

Google Scholar (123)

WorldCat (124)

Public Relations: Konzeption und Organisation, Instrumente, Kommunikation mit wichtigen Bezugsgruppen

Dieter Herbst

Berlin: Cornelsen, 4., aktualisierte Aufl. (2012), 231 pp.

Download (31)

Manual de comunicación para comunicadores/as cristianos/as que luchan por la justicia
Key Guides

Rolando Pérez

Lima: Paz y Esperanza (2012), 95 pp.

"Uno de los propósitos de este manual es invitarles, por un lado, a pensar la comunicación más allá de los medios y el uso instrumental de las tecnologías de la información. De lo que se trata es de pensar la comunicación, como diría Rosa Maria Alfaro, como un proceso mediante el cual se cre ... more

Download (28)

Enhancing Good Practice Documentation with Digital Storytelling: A Reference Manual for Empowering Community-Based Organisations and Communities Around HIV and Gender

Harare: Southern Africa HIV and AIDS Information Dissemination Service (SAfAIDS); Women'sNet (2012), 44 pp.

"This reference manual guides the staff of development or other organisations to encourage individuals (either colleagues or community members) to share their personal stories and include their voices as part of a broader good practice documentation process. While SAfAIDS and Women’sNet focus on u ... more

Download (46)

ParadigmáTIC@s: Comunicación y cultura digital en las ONG de desarrollo

Xosé Ramil Ferreiro

Madrid: Coordinadora de ONG para el Desarrollo-España (2012), 114 pp.

Google Scholar (128)

WorldCat (124)

Measuring the Networked Nonprofit: Using Data to Change the World

Beth Kanter, Katie Delahaye Paine

San Francisco: Jossey-Bass (2012), xxviii, 301 pp.

"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As fund ... more

Google Scholar (114)

WorldCat (124)

Follow me! Erfolgreiches Social Media Marketing mit Facebook, Twitter und Co.

Anne Grabs, Karim-Patrick Bannour

Bonn: Galileo Press, 2., aktualisierte Aufl. (2012), 538 pp.

"Twitter, Facebook, XING und Co. spielen für das Online-Marketing eine immer wichtigere Rolle. Die beiden Social-Media-Experten Anne Grabs und Karim-Patrick Bannour zeigen Ihnen, dass es für Unternehmen jeder Branche und jeder Größe interessant ist, in Social Media aktiv zu werden. Folgen Sie de ... more

Download (34)

Big Impact in Small Places: 9 Ways to Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates

Kivi Leroux Miller

Network for Good (2012), 18 pp.

"You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates. Th ese bits of text, whether a few words or a few short sentences, are sometimes called microcon ... more

Download (40)

Media Advocacy & Creative Writing: A Training Manual for NGOs in Zimbabwe

Annedore Smith

Harare: National Association of Non-Governmental Organisations (NANGO) (2012), 32 pp.

External Link (102)

Digital Storytelling in Bangladesh: Experiences, Challenges and Possibilities

Samia A. Rahim

IDS Bulletin (Institute of Development Studies), volume 43, issue 5 (2012), pp. 98-103

"This article reflects on a digital storytelling project undertaken for research, communication, and advocacy purposes in Bangladesh. The project trained young women from different regions of the country to make digital stories about their everyday struggles and journeys of personal growth. Excerpts ... more

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money Key Guides

Manual de comunicación para comunicadores/as cristianos/as que luchan por la justicia Key Guides

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Key Guides

Manual de comunicación para comunicadores/as cristianos/as que luchan por la justicia
Key Guides