Campaigning, Advocacy, PR
TOOLBOX
Filter
422
Featured
Topics
Storytelling
96
Nonprofit Public Relations: Design & Implementation
81
Social Media Marketing & Digital Public Relations
60
Public Relations
44
Science Communication & Research Dissemination
30
Nonprofit Public Relations & Marketing
29
Nonprofit Public Relations: Experiences
24
NGOs & Civil Society Organizations: Communication Strategies & Practices
23
Communication Strategies
22
Strategic Communication Planning
20
Campaigning
14
Development Communication, Communication for Development (C4D)
14
Crisis Communication
13
Rhetorics, Public Speaking, Speeches
12
Online Marketing, Online Public Relations
11
Presentation Skills & Techniques
11
Campaigning: Planning & Implementation
10
Press Releases & Press Conferences
10
Communication for Social Change
10
Online Fundraising
10
Organizational Communication, Institutional Communication
10
Fundraising
10
Campaign Strategies
9
Social Marketing
9
Marketing & Branding
9
Event Marketing & Communication
8
Social Media
8
Participatory Videos & Community Filmmaking
7
Influencers (Social Media)
7
Development Communication Campaigns
6
Public Relations: Interview Skills & Training
6
Public Relations: Planning & Implementation
6
Participatory Communication
6
Nonprofit Organizations, NGOs
6
Behaviour Change Communication
6
Gaming, Video Games
6
Corporate Communications
6
Advertising
5
Digital Activism, Cyber Advocacy
5
Media Advocacy, Media Activism
5
Campaigning: Evaluation, Monitoring, Impact Assessment
5
Development Organizations: Communication Strategies & Media Representation
5
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
5
Community Development
5
Financing Nonprofit Organizations
5
Online Public Relations
5
Communication & Conversation Skills
5
Change & Process Management
5
Nonprofit Advertising, Advertising for Noncommercial Purposes
4
Advocacy
4
Development Aid Public Relations, Development Public Awareness Raising
4
Discourse & Discourse Analysis
4
NGO Websites
4
HIV / AIDS Communication
4
Ethics in Public Relations
3
Public Relations: Evaluation, Monitoring, Impact Assessment
3
Community Media
3
Oral Cultures & Traditions, Oral History, Oral Testimonies
3
Messages, Message Design, Message Analysis
3
Nonprofit Management, NGO Management, Management General
3
Communicating Development Projects, Media in Development Programmes
3
Digital Platforms & Intermediaries
3
Interactive Media
3
Digital Journalism, Online Journalism
3
Social Media Marketing in Broadcasting Enterprises
3
Twitter & Microblogs
3
Instagram
3
YouTube
3
Education and Communication / Media
3
Environmental Communication
3
Communication for Sustainable Development
3
Corporate Communications: Internal
3
Knowledge Management
3
Political Communication
3
Emotions in the Media, Emotional Functions & Messages of Media
3
Persuasive Communication
3
Infographics & Data Visualization
3
Advertising Planning & Implementation
2
Celebrity Humanitarianism
2
Gender Advocacy & Empowerment, Gender Mainstreaming
2
Social Movements: Communication Strategies & Practices
2
Audiences & Users
2
Target Groups
2
Book Marketing, Branding & Promotion
2
Catholic Church: Public Relations & Institutional Communication
2
Catholic Digital Media Presence & Online Communities
2
Church Public Relations
2
Parish Communication, Parish Public Relations
2
Theologies of Communication
2
Films
2
Community Communication
2
Groups, Group Communication, Group Development
2
Media Monitoring, Media Observatories
2
Collective Memory & Media, Media Representation of History
2
Narratives, Narrative Structures
2
Writing & Writing Styles
2
Development NGOs
2
Development Aid Reporting
2
Development Journalism & Media Representation of Development Issues
2
Crossmedia Publishing
2
Financing Digital / Online Media
2
Podcasts
2
Media Marketing, Branding & Promotion
2
Commodities, Raw Materials, Extractive Industries, Mining
2
Workshops & Seminars: Methods, Tools, Planning, Experiences
2
Climate Change Communication, Climate Journalism
2
Image Ethics, Ethics in Photojournalism
2
Evaluation Reporting & Communicating Results
2
Gender and Media, Gender and Communication
2
Health Communication
2
Food / Nutrition Communication & Media Representation
2
Developing Countries Reporting & Representation in Foreign / International Media
2
Journalistic Skills
2
Mobile Journalism, Video Journalism
2
Poverty & Impoverished People: Reporting & Media Representation
2
Local Communication & Media
2
Interpersonal Communication, Interpersonal Relations
2
Media & Communication Policies
2
Human Rights Protection
2
Corporate Identity
2
Financing Media: Customer Payments, Subscription Models, User-Based Financing
2
Crowdfunding
2
Low-Cost Solutions, Low Budget Calculation
2
Organisational Development & Capacity Building
2
Photography
2
Social Photography
2
Opinion Leaders, Politicians, Decision Makers, Elites
2
Public Opinion
2
Radio Dramas, Radio Soap Operas, Radio Fiction
2
Everyday Life
2
Creativity
2
Data Analysis & Interpretation
2
Interviewing (Journalistic Genre)
2
Research Report Writing
2
Mobile Phone Apps
2
Mobile Phone Use for Social Purposes, Mobiles for Development
2
Non-Western Communication Approaches
2
Advertising Sales Management
1
Children & Advertising
1
Digital Advertising, Online Advertising
1
Merchandising & Social Merchandising
1
Outdoor Advertising
1
Advocacy Campaigns
1
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
1
Advocacy & Empowerment: Migrants & Refugees
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Civic Engagement, Citizen Participation, Civil Society & Media
1
Film & Video Advocacy / Activism
1
Lobbying
1
Agricultural Information & Extension
1
Audience Feedback, Interaction & Participation
1
Community Radio Audiences & Use
1
Digital & Social Media Use, Internet Use
1
Digital & Social Media Use: Youth
1
Prosumers & User Self-Marketing
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Interactive Radio: Audience Participation, Interaction & Feedback
1
Mobile Phone Use
1
Reading, Reading Habits, Reading Skills
1
Authoritarian Regimes: Media Systems & Landscapes
1
E-Books & Digital Book Publishing
1
Scholarly Book Publishing, Academic Book Publishing
1
Campaigning: Experiences
1
Campaigning: Message Design
1
Campaigning: Target Groups
1
Digital Media Campaigns
1
Public Awareness Campaigns
1
COPE (Catholic Radio Network, Spain)
1
Solidarity
1
World Youth Day (Catholic Church)
1
Children and Media
1
Animated Cartoons, Animated Films
1
Child Protection, Protection of Minors
1
Children: Media Representation & Reporting
1
Children's Theatre
1
Comics, Cartoons, Caricatures
1
Educational Comics & Comics for Development
1
Christian Press: Evangelical / Protestant & Others
1
Christian Social Media Presence & Online Communities
1
Celebrities, Idols, Stars
1
Film & Gender
1
Film Directing
1
Comedies
1
Documentaries, Television Documentaries, Web Documentaries
1
Science & Research Dissemination Films
1
Short Films
1
Film Studies & Research
1
Screenwriting, Film Scriptwriting, TV Scriptwriting
1
Associations: Communication Strategies & Practices
1
Public Diplomacy, Cultural Diplomacy
1
Viral Spots & Viral Online Communication
1
Press Officers, Spokesmen
1
Public Relations Education, Public Relations Training
1
Public Relations: Radio
1
Alternative Communication & Media
1
Community Radio Journalism & Production Skills
1
Community Reporters, Media Volunteers
1
Conflicts
1
Reconciliation Work
1
Conflict Prevention, Mediation & Reconciliation: Role of Media
1
Foreign Conflict Reporting, International War Reporting
1
Human Security Reporting
1
Trauma: Media Representation & Reporting
1
War Reporting
1
Contents of Media
1
Content Analysis (Research Method)
1
Media Criticism
1
Culture and Communication, Culture and Media
1
Theatre for Development
1
Creative & Cultural Industries
1
Culture (General)
1
Digital Cultures
1
Literature
1
Authors, Writers
1
Tales, Legends, Traditional Literary Lore
1
Corporate Donors
1
World Bank
1
International NGOs
1
Volunteers & Volunteer Management
1
National Development Planning
1
Millenium Development Goals (MDG)
1
Development Studies, Development Research
1
Public-Private Partnerships
1
Development Communication: Indigenous & Traditional Communication
1
Posters for Development & Education
1
Poverty Reduction: Role of Media
1
Digital Communication, Digital Media
1
Algorithms & Big Data
1
Digital Media Usability
1
Digital Media Management, Online Media Management
1
Digital Skills, Digital Production Skills
1
Email, Electronic Mail
1
WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Social Media in Political Communication
1
Web Entertainment Series
1
Blogging, Blogs
1
Facebook
1
Influencer Marketing
1
Journalistic Social Media Use
1
TikTok
1
WhatsApp
1
Websites
1
Website Design & Development
1
Discrimination-Sensitive Language, Minority-Sensitive Journalism
1
Health Communication: Disadvantaged Groups, Minorities, Hard-to-Reach Audiences
1
Disaster & Humanitarian Crisis Reporting
1
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
1
Emergency Health Communication
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Disinformation, Misinformation, Fake News
1
Countering Hate Speech, Disinformation & Propaganda
1
Information Products & Services
1
Informal Sector, Informal Economy
1
Markets (General)
1
Market Strategies
1
Alternative Economy, Solidarity Economy, Social Economy Businesses, Fair Trade
1
Domestic Workers
1
Poverty & Poverty Reduction
1
Microcredits, Microfinance, Small-Scale Loans
1
Privatization
1
Adult Education
1
Educational Games, Serious Games
1
Educational Media: Evaluation, Monitoring, Impact Assessment
1
Higher Education
1
Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
1
Nonformal Education
1
Webinars
1
Addiction to Media & Video Games, Effects of Media on Mental Health
1
Humour, Parody, Satire
1
Radio Entertainment
1
Television Entertainment, Television Entertainment Programmes
1
Soap Operas & Telenovelas
1
Television Entertainment: Specific Programmes
1
Biodiversity Communication
1
Environmental & Land Conflicts Reporting & Media Representation
1
Water Resources Management, Water Access & Supply
1
Ethics in Media & Communication
1
Accountability & Transparency of the Media
1
Ethics in Nonprofit & Community Journalism
1
Social Norms
1
Evaluation Design & Implementation
1
Evaluation Methods, Evaluation Tools
1
Impact Assessment & Outcome Evaluation
1
Collaboration
1
Developing Position Papers & Drawing up Recommendations
1
Online Meetings & Workshops, Video Conferences, Hybrid Events
1
Good Practice Examples
1
Moderation / Facilitation Skills & Techniques
1
Strategy Development & Strategic Planning
1
Counselling
1
Health Campaigns: Effects & Effectiveness
1
Health Campaigns: Experiences
1
Health Information Materials
1
Medicines, Medical Drugs
1
Mental Health Reporting & Media Representation
1
Indigenous Communication
1
Indigenous Peoples, Indigenous Population
1
Africa: Foreign Media Representation & Image Abroad
1
China: Transnational Information Operations, International Broadcasting, Public Diplomacy
1
Transnational Communication
1
UNESCO
1
Civic Journalism, Public Journalism
1
Journalistic Genres
1
Basic Journalistic Skills
1
Safety of Journalists, Safety Risks of Media Workers
1
News
1
News Agencies
1
Photojournalism
1
Corruption Reporting & Role of Media in Curbing Corruption
1
Election Reporting
1
Protests, Protest Movements, Protest Reporting & Media Representation
1
Risk Communication
1
Science Journalism
1
Metaphors
1
Local Radios, Local Radio Programmes
1
Local Television
1
Business Communication
1
Communication
1
Communication Networks
1
Crowdsourcing
1
Nonverbal Communication, Body Language, Gestures
1
Voice & Speaking
1
Stereotypes in Media & Communication
1
Trust Building: Role of Communication & Media
1
Social Media Landscapes
1
Budgeting, Cost Calculation, Financial Planning
1
Corporate Social Responsibility
1
Financing Media, Financial Media Management
1
Human Resources Development, Personnel Management
1
Direct Marketing
1
Quality Management
1
Starting Media Outlets, Creation of Digital Businesses
1
Migration & Refugees Reporting & (Social) Media Representation
1
Digital Photography
1
Civic Engagement, Citizen & Community Participation
1
Public Interest
1
Police
1
Reputation
1
Trade Unions & Labor Movements: Communication Strategies
1
Magazines
1
Christianity Today (Evangelical Christian Periodical, USA)
1
Youth Magazines
1
Project Management
1
Project Design, Project Planning
1
Project Planning: Terms of Reference
1
Project Financing
1
Radio Formats
1
Radio Programming, Programme Structures & Schedules
1
Helplines, Hotlines
1
Media Effects
1
Fear, Anxiety
1
Buddhism and Communication
1
Hinduism and Communication
1
Islam and Communication
1
Pilgrimages & Pilgrimage Sites
1
Applied Communication Research
1
Communication & Media Indicators
1
Qualitative Analysis
1
Data Collection, Data Collection Methods
1
Indicators & Indices
1
Participatory Research Methods
1
Qualitative Research Methods
1
Focus Groups & Group Discussions (Qualitative Research Method)
1
Quantitative Research Methods
1
Corruption & Combating Corruption
1
Networks & Networking
1
Resilience
1
Theories of Change
1
Low-Cost Technologies
1
Software
1
Mobile Phones, Smartphones
1
Television Programming, Programme Structures & Programme Policies
1
Postcolonial & Decolonial Communication Approaches
1
Suburbs, Poor Districts, Slums, Shanty Towns
1
Visual Communication
1
Audiovisual Language
1
Design & Layout
1
Visualization
1
Youth Cultures, Youth Milieus, Youth Identities
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"Twitter, Facebook, XING und Co. spielen für das Online-Marketing eine immer wichtigere Rolle. Die beiden Social-Media-Experten Anne Grabs und Karim-Patrick Bannour zeigen Ihnen, dass es für Unternehmen jeder Branche und jeder Größe interessant ist, in Social Media aktiv zu werden. Folgen Sie de ... more

Poverty Reduction with Strategic Communication: Moving from Awareness Raising to Sustained Citizen Participation

Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), x, 92 pp.
"This publication updates a 2005 review of communication in Poverty Reduction Strategies (PRS). It includes four country case studies (Ghana, Tanzania, Moldova, and Nepal) and a regional analysis of Latin America and the Caribbean. It explores how the use of strategic communication has expanded beyo ... more
"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri ... more
"This book constitutes the refereed proceedings of the 4th International Conference on Interactive Digital Storytelling, ICIDS 2011, held in Vancouver, Canada, in November/December 2011. The 17 full papers, 14 short papers and 16 poster papers were carefully reviewed and selected from 72 paper and p ... more
"Storytelling is an art, as well as a skill. It allows the listener to take an idea and shape it into something that is relatable on a personal level. In The Art of Storytelling: Telling Truths Through Telling Stories, Amy E. Spaulding enables the reader to learn how to develop this skill, while als ... more
"Good reporting of science in the media is vital in drawing the attention of both policymakers and the public to the important role that science and technology can play in achieving sustainable development, and press officers can contribute significantly to helping science journalists ensure that th ... more

Communicating Research: A Beginner’s Guide for Researchers in Vietnam

London: Overseas Development Institute (ODI) (2011), iii, 47 pp.
Focuses on three key written products: the policy brief, the research brief and the story of change.

Review of ILRI’s External Communication

International Livestock Research Institute (ILRI);Comms Consult (2011), 23 pp.
"ILRI is working in 'a crowded field of providers of knowledge, technology, and capacity development'. It is crucial therefore that the organisation is crystal clear about the unique brand of knowledge and services it delivers in the field of science 'at the intersect of poverty and livestock' - and ... more

The Health Communicator’s Social Media Toolkit

Centers for Disease Control and Prevention (CDC), updated ed. (2011), 55 pp.
"A guide to using social media to improve reach of health messages, increase access to your content, further participation with audiences and advance transparency to improve health communication efforts." (Page 1)

Exchanging Knowledge: A Research Dissemination Toolkit

University of Regina (2011), 12 pp.
"Community research projects are often initiated with action and change in mind. That is, the knowledge generated is intended to be used towards specific ends-- strengthening community programs, improving public policy, sharing vital information with community members. But the research is only usefu ... more
"Das vorliegende Buch vermittelt Grundlagenwissen über PR-Kampagnen und erklärt am Beispiel von Case Studies, wie man erfolgreiche Kampagnen plant, durchführt und bewertet. Es gliedert sich in die drei Teile Theorie, Praxis und Ausblick. Nach drei Beiträgen zu grundlegenden Fragen von Kampagnen ... more

Writing Effective Reports

In: Food Security Communications Toolkit
Rome: FAO (2011), pp. 140-193

Making Data Talk: A Workbook

National Cancer Institute (2011), 44 pp.
"This workbook provides an overview of the main points contained in the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press', as well as practical exercises for applying the book’s concepts and communication principles to your unique situation. The ... more
"Game stories have evolved from the simple kidnapped-girl plot of Donkey Kong to the complex novel-length tales of modern RPGs. In addition, the ability of the player to interact with and affect the story has created many new and different types of stories that are difficult if not impossible to por ... more
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m ... more