Toolbox Campaigning, Advocacy, PR

Campaigning, Advocacy, PR

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Kommunizieren lernen ... Anregungen zur Selbsthilfe

Jürgen Heckel

München: Friedrich-Ebert-Stiftung (FES) (2013), 40 pp.

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Erfolgreiche PR im Social Web: Das praktische Handbuch

Rebecca Belvederesi-Kochs

Bonn: Galileo Press (2013), 522 pp.

"Nutzen Sie das Potenzial von Facebook, Twitter & Co.! Stellen Sie sich der Herausforderung einer modernen, dialogorientierten PR-Strategie. Anhand von zahlreichen Praxisbeispielen aus unterschiedlichen Branchen lernen Sie, soziale Medien systematisch einzusetzen. So wird Ihre digitale PR- und Öffe ... more

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Seeing is Believing: A Guide to Visual Storytelling Best Practices
Key Guidance

resourcemedia (2013), 20 pp.

"This guide starts with "the three principles of visual communication": Humans are visual first, verbal second; our decisions and actions are based more on emotional reactions than rational thought; visuals are the most effective communications vehicles for evoking emotion and getting people to take ... more

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Bad buzz: Gérer une crise sur les médias sociaux

Anthony Babkine, Mounira Hamdi

Paris: Eyrolles (2013), 192 pp.

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Herramientas digitales para ONG

Maximiliano Bron et al.

La Rioja: Proyecto Libro - E; Universidad Nacional de La Rioja (2013), 139 pp.

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Using Visual Storytelling for Women's Empowerment

Tamara Plush

Media Development, volume 60, issue 3 (2013), pp. 25-29

"Communicators who work with photography and video in the development context know the power visuals can have in bearing witness to the reality people living in poverty face. When contextualized, visuals can transcend distance and create a global dialog around topics in need of deeper understanding ... more

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Guide pratique du bon usage des médias et réseaux sociaux

Lino J. Pungi, Innocent Mungilingi Marah

Kinshasa: Médi@ction (2013), 95 pp.

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Im Blickpunkt: Digital Storytelling

Guido Kowalski

Marl: Grimme-Institut (2013), 6 pp.

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Storytelling in World Cinemas. Vol. 2: Contexts

Lina Khatib (ed.)

London; New York: Wallflower Press (2013), x, 198 pp.

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Mapping Your Online Media Strategy: A Guide for Nonprofits

Ruendree Govinder

Nonprofit Network (2013), 48 pp.

"This ebook will guide you through the process of choosing social media platforms and developing an effective online media strategy. It will provide an overview of a few popular social media channels in South Africa and how they work, so that you can learn about the potential benefits of these netwo ... more

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Finding Your Way with Online Media: An Implementation Guide for Nonprofits

Ruendree Govinder

Nonprofit Network (2013), 48 pp.

"In this book [...] we will look at how to ensure that your website complements your online media strategy (including some advice on how to hire a web developer and write a design brief), and give you practical advice on managing your social media platforms. We will also look at online fundraising a ... more

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The Role of Public Sentiment and Social Media in the Evolving China-Africa Relationship

Yu-Shan Wu

Johannesburg: South African Institute of International Affairs (SAIIA) (2013), 24 pp.

"The demands of public diplomacy have shifted with the development of social media technologies. Increasingly, governments are required to gauge and respond to public sentiment over and above the one-way communication of broadcast media. The social media and accompanying elevated public role have co ... more

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Social Media: A Handbook for Journalists

Stockholm: Sverige Radio (2013), 133 pp.

"We have chosen to divide this manual into three main parts: dialogue, research and sharing. These three parts are interlinked, however. For example, it is difficult to spread one’s material without a dialogue, since dialogue is the basis of all activities in social media. Still, the division corr ... more

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Guide for Uncertainty Communication

Arthur Petersen, Peter Janssen, Jeroen van der Sluijs

The Hague: PBL Netherlands Environmental Assessment Agency (2013), 26 pp.

"Dealing with uncertainty has been an important and distinct topic for PBL Netherlands Environmental Assessment Agency (formerly MNP) and the Dutch National Institute for Public Health and the Environment (RIVM), in terms of analysis and communication. Acting responsibly with regard to this issue is ... important; particularly where policy analyses are concerned. Without adequate attention to the role and implications of uncertainty, the outcome of research and assessments may be of limited value and could result in incorrect policy decisions, with all the attendant consequences. However, the general public does not always appear in need of very detailed information in ‘documents full of subtle distinctions’. Consequently, information on uncertainty is not always considered relevant, understood, or even noticed. Thus, uncertainty remains an awkward issue and a challenge for the authors of policy reports. This Guide comprises hints and points of attention, as well as questions that researchers should try to answer when communicating about uncertainty (e.g. in written reports and presentations). It is not intended as a protocol; every situation is unique and demands its own approach. Thus, the Guide for Uncertainty Communication is intended to support the researcher/communicator in making well-considered choices. Communication on uncertainty regarding a particular study requires having a clear picture of why this communication is important and to whom it should be addressed. For this, the issues and concerns of the intended target audience(s) must be known, as well as all relevant uncertainties involved in the study and their possible effects on the results of the study. This involves serious reflection on certain topics, such as on where uncertainties originate, what significance and/or implications they have, if uncertainty may be reduced, on the context of the study, and on the manner in which uncertainty was dealt with in the study. The purpose of the study will strongly determine what uncertainty information would be relevant. For example, a study which primarily deals with the effects of policy measures will focus less on uncertainty about the severity of environmental problems than would be the case when a newly emerging environmental problem is explored. Addressing these questions, ideally, would provide a clear insight into all relevant aspects of uncertainty, which should be communicated effectively to the intended target audiences. This Guide is set up to support this process." (Preface, pages 4-5) more

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Evaluation of International and Non-Governmental Organizations’ Communication Activities: A 15 Year Systematic Review

Glenn O'Neil

Public Relations Review, volume 39, issue 5 (2013), pp. 572-574

"The purpose of this paper is to understand how intergovernmental organizations and international non-governmental organizations have evaluated their communication activities and adhered to principles of evaluation methodology from 1995–2010 based on a systematic review of available evaluation rep ... more

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Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community

Allyson Kapin, Amy Sample Ward

New York, NY: Wiley (2013), xxiv, 230 pp.

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Using Narrative Communication in a Mass-Produced Youth Magazine as an HIV Prevention Intervention

Esther Etkin

Journal of African Media Studies, volume 5, issue 1 (2013), pp. 3-17

"With young people at the epicentre of the HIV epidemic, we need to build upon and find ways of sustaining interventions that place youth at the centre of prevention. This article argues that narrative communication is one such strategy, provided it is part of a comprehensive HIV prevention plan. Na ... more

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Telling Stories That Matter: A Toolkit
Key Guidance

Kiran Singh Sirah

Partners for Democratic Change (2013), 39 pp.

"This toolkit is designed to inspire meaningful conversations with the people involved in and affected by your work. It will help you discover how people have been affected by conflict, continuity, and change. It will show you how to share your stories with others in exchange for theirs. Stories and ... more

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Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations

Martin Sykes, A. Nicklas Malik, Mark D. West

Chichester: Wiley (2013), 259 pp.

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Medientraining

Christian Schmid-Egger

Konstanz: UVK (2013), 222 pp.

"Dieses Buch ist ein praktischer Leitfaden. Es zeigt in kompakter und anschaulicher Weise, wie man sich erfolgreich in den Medien präsentiert. Mit allem, was dazu gehört: Auftritt, Kleidung, Ausdruck, Körpersprache, Umgang mit kritischen Fragen, Krisenkommunikation und auch dem Thema Lampenfieber ... more

Seeing is Believing: A Guide to Visual Storytelling Best Practices Key Guidance

Telling Stories That Matter: A Toolkit Key Guidance

Seeing is Believing: A Guide to Visual Storytelling Best Practices
Key Guidance

Telling Stories That Matter: A Toolkit
Key Guidance