"Effective communication strategies will differ depending on whether you are communicating to influence change, engage or mobilise communities, share information, or raise profiles. Influencing change relies on engaging key audiences in dialogue that is relevant, context-specific and backed up by ro
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bust evidence. Communities can be mobilised by providing platforms for debate — for example through networks or coalitions — and building the capacity of marginalised actors to participate. Communication for sharing information ensures good flows of clearly presented, robust information in an accessible and engaging way. By ensuring a match in how you present your identity and how you are perceived by key audiences, communication for profile raising can help build trust and credibility." (Policy pointers, page 1)
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"With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book gui
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des you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment." (Back cover)
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"Many professionals in health, education, and community service roles are caught in a particular bind of identity-they live in a complex social borderland of credibility and professional authority while experiencing or having experienced the same discrimination, violence or trauma that they are comm
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itted to conquering. For some, the disclosure of their own stories of marginalization has become a tool for advocacy, for telling a larger truth; for others, self-disclosure is a more personal action, intended to assist isolated others in developing trust and connection. Linde Zingaro, a lifelong social service worker and activist, interviewed several colleagues who have chosen to speak out in this way, talking with them about their ethics and intentions, and collaborating to identify some of the risks of negative personal and professional consequences for the practitioner. She uses their voices-and her own-to illustrate some of the ways that these people have learned to safely and effectively use the transformative potential of storytelling as significant social action." (Publisher description)
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"This collection of seventeen contributions provides a small but significant window into some of the themes that, in our view, will define research on narrative in the coming years. Some of these themes have already started taking center stage— for example, the diversification of methodological to
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ols, concepts, and contexts in the study of identities in narratives. Others are relatively new, such as the investigation of how mediated communication has changed storytelling practices and our conception of narrative. Yet other questions were already central to narrative research but have taken new directions—for instance, the study of how narratives participate in the construction of the moral order, and the different roles that truth and deception play in varying social practices. What emerges from the chapters in this book is a common emphasis on contexts and practices, a close attention to differences rather than an assumption of homogeneity. These elements confirm a welcome opening up of the field to the realities of postmodern societies." (Introduction, page 5-6)
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"Il a fallu 38 ans à la radio pour toucher 50 millions d'utilisateurs, 13 ans à la télévision, 4 ans à Internet... tandis que Facebook a conquis 100 millions de membres en moins de 9 mois ! D'abord destinés aux individus désireux de prolonger ou de nouer des relations, les réseaux sociaux ne
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peuvent plus aujourd'hui être ignorés des entreprises, en tant que puissants vecteurs de collaboration et de création de valeur. Christine Balagué et David Fayon, tout en proposant une approche théorique et critique de ce phénomène, expliquent - exemples concrets à l'appui - comment intégrer les réseaux sociaux dans une stratégie d'entreprise, en fonction de l'objectif visé : communiquer autour d'une marque, générer du buzz, nouer des partenariats, recruter des collaborateurs, élargir un circuit de distribution, améliorer la gestion de la relation client, etc. Ils donnent également des conseils pour optimiser leur utilisation : comment tirer parti de Facebook, Twitter, Linkedln ou Viadeo ? Quels outils intégrer ? Si l'on souhaite doter son entreprise de son propre réseau : quelles fonctions choisir, quelle architecture prévoir ? Au fil du texte, la parole est donnée à de grands acteurs du web, dont Laïc Le Meur (fondateur de Seesmic), Dan Serfaty (fondateur de Viadeo), Michel Gotlib (directeur marketing de Coca-Cola) ou Eric Dupin (blog Presse-citron). Enfin, les auteurs ouvrent de larges perspectives sur les grands enjeux des réseaux sociaux dans la société de demain." (Description de la maison d'édition)
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"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used
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new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it." (Publisher description)
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"The Handbook of Rhetoric and Public Address is a state-of-the-art companion to the field that showcases both the historical traditions and the future possibilities for public address scholarship in the twenty-first century. It focuses on public address as both a subject matter and a critical perspe
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ctive; mindful of the connections between the study of public address and the history of ideas; provides an historical overview of public address research and pedagogy, as well as a reassessment of contemporary public address scholarship by those most engaged in its practice; includes in-depth discussions of basic issues and controversies public address scholarship; explores the relationship between the study of public address and contemporary issues of civic engagement and democratic citizenship; reflects the diversity of views among public address scholars, advancing on-going discussions and debates over the goals and character of rhetorical scholarship." (Publisher description)
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"Story Circle is the first collection ever devoted to a comprehensive international study of the digital storytelling movement, exploring subjects of central importance on the emergent and ever-shifting digital landscape. It covers consumer-generated content, memory grids, the digital storytelling y
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outh movement, participatory public history, audience reception, videoblogging and microdocumentary. It pinpoints who is telling what stories where, on what terms, and what they look and sound like. And it explores the boundaries of digital storytelling from China and Brazil to Western Europe and Australia." (Publisher description)
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"This book reveals the true impact of stories on our lives and how stories can create feelings of hope, take away psychological distress and even stimulate the immune system. It contains over 90 short stories, and allows readers to understand the patterns storytellers use to captivate attention and
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how truths are often encapsulated in stories." (Publisher description)
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"Many nonprofits spend considerable time and resources producing studies to advance their issues, only to have them gather dust on the shelf of some academic or government office. Why? Invariably, it’s because the report received little to no media coverage. The good news is, it doesn’t have to
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be this way. This guide offers 10 tips for turning your report into a morning headline or a segment on the evening news. No matter what your issue is or what type of research you’re releasing — from scientific data to a public opinion survey — these tried and true tips can help you insert your hard work into the news cycle." (Introduction)
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"A community research partnership is ideally part of a larger collaboration that includes the interests of each partner and spans a wide range of activities. Often a neglected afterthought in busy research schedules, the dissemination of key findings upon project completion is a crucial step in comm
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unity-based research. In fact, we believe that researchers have an ethical obligation to ensure that research findings are disseminated to research participants, as well as other individuals and institutions in the communities in which we work. In an effort to increase ease and efficiency, this document provides key strategies for dissemination, including practical advice and specific templates you can adapt for your use. Through this strategic dissemination approach, CARE (Community Alliance for Research and Engagement) intends to distribute salient findings to affected communities, participant agencies, health departments, researchers, policy makers, and health advocacy groups." (Page 1)
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"Key Concepts in Public Relations provides a comprehensive, easy-to-use overview to the field; covers over 150 central concepts in PR; paves the way for students to tackle primary texts; grounds students in both practice and theory." (Publisher description)