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Journals
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The Social Media Marketing Book
Sebastopol, Calif.: O'Reilly (2010), vi, 232 pp.
"With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book gui
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Facebook, Twitter et les autres ...: Intégrer les réseaux sociaux dans une stratégie d'entreprise
Paris: Pearson Education (2010), xiii, 238 pp.
"Il a fallu 38 ans à la radio pour toucher 50 millions d'utilisateurs, 13 ans à la télévision, 4 ans à Internet... tandis que Facebook a conquis 100 millions de membres en moins de 9 mois ! D'abord destinés aux individus désireux de prolonger ou de nouer des relations, les réseaux sociaux ne
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Public Relations: Konzepte und Theorien
Köln; Weimar; Wien: Böhlau, 5., überarb. und erw. Aufl. (2010), 519 pp.
"Dieses Buch gibt einen möglichst vollständigen und aktuellen Überblick über 'Public Relations' in Theorie und Praxis. Nach einer Klärung des Begriffs erläutert es die Beziehung von PR zu anderen Konzepten wie Propaganda oder Marketing und diskutiert das Verhältnis von Kommunikationswissensch
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"In a Study Released Today...": 10 Tips to Get More Ink on Your Next Report
New York: Fenton Communications (2009), 15 pp.
"Many nonprofits spend considerable time and resources producing studies to advance their issues, only to have them gather dust on the shelf of some academic or government office. Why? Invariably, it’s because the report received little to no media coverage. The good news is, it doesn’t have to
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Story Circle: Digital Storytelling Around the World
Deep Insights
Chichester, U.K; Malden, MA: Wiley Blackwell (2009), xvi, 307 pp.
"Story Circle is the first collection ever devoted to a comprehensive international study of the digital storytelling movement, exploring subjects of central importance on the emergent and ever-shifting digital landscape. It covers consumer-generated content, memory grids, the digital storytelling y
...
Transforming Tales: How Stories Can Change People
London; Philadelphia: Jessica Kingsley Publishers (2009), 340 pp.
"This book reveals the true impact of stories on our lives and how stories can create feelings of hope, take away psychological distress and even stimulate the immune system. It contains over 90 short stories, and allows readers to understand the patterns storytellers use to captivate attention and
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"A community research partnership is ideally part of a larger collaboration that includes the interests of each partner and spans a wide range of activities. Often a neglected afterthought in busy research schedules, the dissemination of key findings upon project completion is a crucial step in comm
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Key Concepts in Public Relations
London: Sage (2009), xii, 253 pp.
"Key Concepts in Public Relations provides a comprehensive, easy-to-use overview to the field; covers over 150 central concepts in PR; paves the way for students to tackle primary texts; grounds students in both practice and theory." (Publisher description)
Global Public Relations: Spanning Borders, Spanning Cultures
Abingdon: Routledge (2009), xviii, 310 pp.
Public Relations Research in Africa
African Communication Research (St. Augustine University Mwanza), volume 2, issue 3 (2009), pp. 351-473
Strategic Communication for Privatization, Public-Private Partnerships, and Private Participation in Infrastructure Projects
Washington, DC: World Bank (2008), vii, 43 pp.
Human Interest Stories: Guidelines and Tools for Effective Report Writing
Baltimore; Washington, DC: Catholic Relief Services (CRS); American Red Cross (2008), vii, 41 pp.
Reflexiones sobre el management de la comunicacíón
Buenos Aires: La Crujía (2008), 149 pp.
Are We There Yet? A Communications Evaluation Guide
Communications Network; Asibey Consulting (2008), 37 pp.
"This guide helps you gather input at the beginning of your activities to shape your communication strategy. It also gives you the tools to monitor progress and make corrections during implementation. It was not designed as a means for looking back on past work to determine if it was successful. Ins
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Public Relations: Ein Handbuch
Konstanz: UVK (2008), 634 pp.
Strategische Kommunikationsplanung
Konstanz: UVK (2008), 256 pp.
Strategic Communications for Nonprofits: A Step-By-Step Guide to Working with the Media
San Francisco: Jossey-Bass, 2nd ed. (2008), xxii, 177 pp.
Extending the Reach of Peace-Builders: A Media Outreach Guide for Dialogue and Reconciliation Practitioners
Search for Common Ground, 2nd ed. (2008), 36 pp.
"This guide has been designed to complement Search for Common Ground’s media outreach training workshops for non-governmental organizations, civil society activists and other individuals and groups working in the fields of conflict resolution, dialogue, reconciliation and related human security in
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Teaching Effective Media Relations to NGOs, PLHIV and Government Communications Officials: A Manual for Trainers
Washington, DC: Internews Network (2008), 64 pp.
"This manual is intended to help you train non-governmental organizations working in HIV-related fields and People Living with HIV (PLHIV) Networks on how to work effectively with the media. The manual is based on Internews Network’s Local Voices Training Curriculum that was developed by the Kenya
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