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Journals
Output Type
Communicating Research: A Beginner’s Guide for Researchers in Vietnam
London: Overseas Development Institute (ODI) (2011), iii, 47 pp.
"The guide is structured as follows: In the next section we briefly discuss policy processes in Vietnam and the role of research evidence. The third section focuses on communication as a means to inform policy-makers. This outlines key elements that must be considered to ensure researchers get the r
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Interactive Storytelling for Video Games: A Player-Centered Approach to Creating Memorable Characters and Stories
Burlington, MA: Focal Press (2011), xi, 319 pp.
"Game stories have evolved from the simple kidnapped-girl plot of Donkey Kong to the complex novel-length tales of modern RPGs. In addition, the ability of the player to interact with and affect the story has created many new and different types of stories that are difficult if not impossible to por
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The Health Communicator’s Social Media Toolkit
Centers for Disease Control and Prevention (CDC), updated ed. (2011), 55 pp.
"A guide to using social media to improve reach of health messages, increase access to your content, further participation with audiences and advance transparency to improve health communication efforts." (Page 1)
Making Communication Count: A Strategic Communications Framework
London: International Institute for Environment and Development (IIED) (2011), 4 pp.
"Effective communication strategies will differ depending on whether you are communicating to influence change, engage or mobilise communities, share information, or raise profiles. Influencing change relies on engaging key audiences in dialogue that is relevant, context-specific and backed up by ro
...
The Art of Storytelling: Telling Truths Through Telling Stories
Lanham: Scarecrow Press (2011), vi, 210 pp.
"Storytelling is an art, as well as a skill. It allows the listener to take an idea and shape it into something that is relatable on a personal level. In The Art of Storytelling: Telling Truths Through Telling Stories, Amy E. Spaulding enables the reader to learn how to develop this skill, while als
...
Soziale Bewegungen und Social Media: Handbuch für den Einsatz von Web 2.0
Wien: ÖGB-Verlag (2011), 392 pp.
"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri
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Interactive Storytelling: 4th International Conference on Interactive Digital Storytelling, ICIDS 2011, Vancouver, Canada, November 28 - December 1, 2011. Proceedings
Berlin et al.: Springer (2011), xiii, 372 pp.
"This book constitutes the refereed proceedings of the 4th International Conference on Interactive Digital Storytelling, ICIDS 2011, held in Vancouver, Canada, in November/December 2011. The 17 full papers, 14 short papers and 16 poster papers were carefully reviewed and selected from 72 paper and p
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Review of ILRI’s External Communication
International Livestock Research Institute (ILRI); Comms Consult (2011), 23 pp.
"ILRI is working in 'a crowded field of providers of knowledge, technology, and capacity development'. It is crucial therefore that the organisation is crystal clear about the unique brand of knowledge and services it delivers in the field of science 'at the intersect of poverty and livestock' - and
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Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guides
London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
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Making Data Talk: A Workbook
National Cancer Institute (2011), 44 pp.
"This workbook provides an overview of the main points contained in the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press', as well as practical exercises for applying the book’s concepts and communication principles to your unique situation. The
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The Networked Nonprofit: Connecting with Social Media to Drive Change
San Francisco: Jossey-Bass (2010), xix, 201 pp.
"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used
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Prensa y comunicación: Relaciones informativas responsables
Buenos Aires: La Crujía (2010), 207 pp.
Telling Stories: Language, Narrative, and Social Life
Washington, DC: Georgetown University Press (2010), vi, 219 pp.
"This collection of seventeen contributions provides a small but significant window into some of the themes that, in our view, will define research on narrative in the coming years. Some of these themes have already started taking center stage— for example, the diversification of methodological to
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Relaciones públicas: Reflexiones y desafíos
Santiago de Chile: Universidad del Pacífico, Facultad de Comunicaciones (2010), 115 pp.
The Social Media Marketing Book
Sebastopol, Calif.: O'Reilly (2010), vi, 232 pp.
"With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book gui
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The Handbook of Rhetoric and Public Address
Malden, MA et al.: Wiley-Blackwell (2010), xv, 478 pp.
"The Handbook of Rhetoric and Public Address is a state-of-the-art companion to the field that showcases both the historical traditions and the future possibilities for public address scholarship in the twenty-first century. It focuses on public address as both a subject matter and a critical perspe
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