"Our intention in producing Success and Learning Stories is to provide readers with a document that helps them respond to Food for Peace’s (FFP’s) original request for short stories as part of their regular reporting requirements. The module provides brief guidance on how to write good impact st
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ories that will address the needs of a number of audiences, including FFP. Underlying the module is a desire to improve the learning associated with the human impact of project implementation." (Preface)
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"This guide helps you gather input at the beginning of your activities to shape your communication strategy. It also gives you the tools to monitor progress and make corrections during implementation. It was not designed as a means for looking back on past work to determine if it was successful. Ins
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tead, the idea is to prepare up front and evaluate as you go along, so that you may adjust your tactics to ensure success. This guide is an evaluation strategy tool – not a communication planning tool. It will be most useful for those who already have a communication plan in place with clear objectives, messages, strategies and tactics. However, even if you are still in the beginning stages of designing a communication plan, it is never too early to start thinking about evaluation." (About this guide, page 1)
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"Viele Wissenschaftlerinnen und Wissenschaftler üben im Umgang mit den Medien Zurückhaltung, sei es, weil sie unsicher sind oder weil sie die Chancen erfolgreicher Medienarbeit unterschätzen. Ihnen vermittelt dieses Buch das »Handwerk« des Umgangs mit Presse, Radio, Fernsehen und Internet. Zur
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Vorbereitung auf Interviews werden alle Schritte, vom ersten Kontakt mit dem Journalisten bis zur Evaluation, vorgestellt. Praktische Übungen zu Atmung, Stimme und Haltung ergänzen diese Tipps; Checklisten helfen bei der Vor- und Nachbereitung. Die Berichte von Redakteuren über ihre Erfahrungen und Wünsche bei der Zusammenarbeit mit Wissenschaftlern runden diese Informationen ab. Das Autorenteam wendet sich an Wissenschaftlerinnen und Wissenschaftler aller Disziplinen, die ihren Kontakt mit den Medien aktiv und zielgerichtet gestalten möchten." (Verlagsbeschreibung)
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"This guide has been designed to complement Search for Common Ground’s media outreach training workshops for non-governmental organizations, civil society activists and other individuals and groups working in the fields of conflict resolution, dialogue, reconciliation and related human security in
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itiatives, but it can also be used on its own. It has been developed to provide short and easy tips and suggestions for traversing the realm of the media and making yourself heard. It is not a comprehensive guide, but a practical tool for organizations and individuals with little time or money to spend on media outreach but a lot to gain from engaging in it." (Page 2)
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"This manual is intended to help you train non-governmental organizations working in HIV-related fields and People Living with HIV (PLHIV) Networks on how to work effectively with the media. The manual is based on Internews Network’s Local Voices Training Curriculum that was developed by the Kenya
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Local Voices Program in 2003-2005. This curriculum has also been implemented and adjusted where appropriate by the Internews Local Voices Programs in Nigeria, Ethiopia and India. The manual consists of a five day step-by-step training agenda. It is possible to modify this program for a four-day training by slightly shortening all the sessions. A workshop based on this training model that is shorter than four days would not be as effective, because there are several issues being addressed in the different modules that can’t be left out, as they all relate to one another. It works well to start the workshop on a Monday and end it on a Thursday or Friday. Local Voices workshops accommodate about ten participants per training. The training modules are practical and aimed at getting participants to apply their newly acquired skills during the workshop. Participants are required to organize an actual media event for the last day of their training. This event allows participants to gain real life experience organizing a media event. It also serves as an opportunity for participants to interact socially and to develop relationships with participating journalists so they can begin trusting each other and working together to produce accurate and compelling coverage." (Introduction)
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"Beginning with wonderful tips and advice about the art and presentation of storytelling, this is a complete resource about how to build a storytelling career. Storytellers come to their careers centered on the stories they love and soon realize that in order to make a living at what they love, they
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must build a business. This in-depth book tells them just how and what to do in every detail, from choosing a sound system to building a website to using podcasts and setting up an office. Resource lists and tried and true ideas abound as the author shares her marketing and business success story throughout. Each chapter is a story in itself, beginning and ending with different traditional folktale openings and closings. There is even a chapter on how to plan for retirement." (Publisher description)
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"This PR Handbook has been designed to provide professionals handling public relations and communication activities of corporate houses with a practical and readily useable guide to initiate a public relations program. Numbers of professional tips and issues have been extracted from various professi
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onal documents. In paging through the handbook, you will see that the text is supported with a variety of checklists that will provide additional information useful in your public relations work. The handbook explicitly draws on the work and experience of Media and PR strategy development by numerous professional organizations. The issues and checklists have been incorporated in the handbook keeping the corporate PR professionals' existing need in mind. Through a number of informal and formal meetings with corporate PR professionals and gatekeepers of print and electronic media, PR professionals' major needs and priorities have been identified." (Preface)
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"This textbook attempts to address most common questions, doubts and misconceptions about the media, while communicating and working with them. It is based on notes prepared for the workshops on Media relations for CSOs held in Tirana (Albania), 8-10 February 2007 and in Novi Sad (Serbia), 1-3 March
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2007. Thus, the textbook includes valuable feedbacks, rich experience and illustrative case studies given by the participants of the workshops in the Western Balkan countries. Although this textbook should serve to CSOs in the region as a “first aid” and a basic equipment for their media work, it does not pretend to offer a universal recipe or a magical formula, for how to come on the first newspaper pages or among the first minutes of the main television news. When working towards efficient and qualitative media relations, CSOs in the region should rely on creativity, innovation, flexibility, openness and enthusiasm, all of which is already prove by their projects, initiatives, everyday work and efforts. The introductory chapter talks about the relevance of media and media relations for CSOs. The second chapter introduces specific character and functioning of the media – their logic, rules and ways. The third chapter gives suggestions on how to communicate with the media and organise CSOs media work. It presents some tools and techniques of media relations – press release, press conference, interview and media events." (Introduction, page 6)
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