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99 Tipps für wirksame Medienpräsenz
Key Guides
Berlin: Cornelsen (2006), 189 pp.
"Nicht nur große Unternehmen gelangen heute in die Medien, sondern Lokalpresse und regionale Sender bieten breite Auftrittschancen. Mit souverän geführten Interviews lassen sich der Bekanntheitsgrad eines Unternehmens oder einer Organisation erhöhen und das Image verbessern. Dieses Buch zeigt, w
...
Media Guide
Dar es Salaam: Pact Tanzania (2006), 70 pp.
Working with the Media: A Guide for Researchers
London: Panos London (2006), 13 pp.
Handbuch Fundraising: Spenden, Sponsoring, Stiftungen in der Praxis
Frankfurt am Main: Campus Verlag, komplett revised und aktual. Aufl. (2006), 446 pp.
"Die Fundraising-Expertin Dr. Marita Haibach erklärt anhand zahlreicher Praxisbeispiele, wie man durch systematische Planung zusätzliche Mittel beschaffen und Privatpersonen, Stiftungen und Unternehmen als Förderer gewinnen kann. Das fundierte und praxisorientierte Handbuch bietet einen detaillie
...
El negocio de la celebridad: Cómo transformar la notoriedad en una célebre marca y a los consumidores en verdaderos fans
Santiago de Chile: J.C. Sáez (2006), 346 pp.
Strategic Communication for Sustainable Development: A Conceptual Overview
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2006), 61 pp.
"[...] communication is rarely integrated in development cooperation programs as a strategic tool. For this reason an Interest Group on Strategic Communication for Sustainable Development was established. The group, with GTZ Rioplus in the lead, comprises members of GTZ, other German development coo
...
Getting into the kitchen: Media strategies for research
London: Panos London (2006), 13 pp.
"In the words of a South African researcher, the media can help research become linked to policy processes by “getting you into the kitchen, being part of the soup-making”. This paper explores the roles the media play and looks at the linkages between policy, research and media. It considers som
...
Comunicación estratégica: Vivir en un mundo de señales
Santiago de Chile: Aguilar Chilena de Ediciones (2006), 352 pp.
Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions
Chicago: Kaplan (2006), 242 pp.
"In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit c
...
Presse und Öffentlichkeitsarbeit: Ein Handbuch
Konstanz: UVK (2005), 730 pp.
The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
San Francisco: Jossey-Bass (2005), 311 pp.
"The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of t
...
Communicating Food Policy Research: A Guidebook
Washington, DC: International Food Policy Research Institute (IFPRI) (2005), vii, 159 pp.
"This manual aims to help researchers enhance their communication skills and encourages them to think about the potential audiences for and beneficiaries of their research at the inception of every project. The manual highlights principles and procedures that have proven successful in presenting res
...
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising
Hoboken, NJ: Wiley (2005), 345 pp.
"Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manua
...
Praxis-Handbuch Rhetorik. Mit großem Übungsteil: Einstufungstests und Trainingsprogramme
München: Bassermann (2005), 271 pp.
Communications Toolkit: A Guide to Navigating Communications for the Nonprofit World
Key Guides
Santa Monica: Cause Communications (2005), viii, 72 pp. + annex
Storytelling: Branding in Practice
Berlin, Heidelberg: Springer (2005), 238 pp.
"As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, there is still a conspicuous lack of critical insight as to how and why storytelling can make a difference. For most companies, storytelling remains an abstract concept, at best res
...
