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Communicating for Change: Strategies of Social and Political Advocates

John P. McHale

Lanham: Rowman & Littlefield (2004), 251 pp.

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Periodismo social: Para que nuestra información sea noticia

Andrea Vulcano

Asunción; Buenos Aires: Centro de Información y Recursos para el Desarrollo (CIRD);Poder Ciudadano;Fundación Konrad Adenauer (KAS), ed. paraguaya (2004), 151 pp.

"Aspiramos con esta iniciativa a que las organizaciones no gubernamentales puedan incorporar a sus proyectos herramientas de la comunicación y el periodismo, para que puedan convertir sus programas en actividades noticiables y a la información que generen, en fuente de los medios de comunicación. ... more

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Tales for Change: Using Storytelling to Develop People and Organizations
Key Guidance

Margaret Parkin

London; Sterling, VA: Kogan Page (2004), vii, 165 pp.

"This book contains 50 stories, all of which have been specifically chosen to help you deal with the difficult and complex process of change. Some of the stories have been lent by other authors, some are my own creation, some were developed by participants during storytelling workshops and some have ... more

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Communications for Social Good

Susan Nall Bales, Franklin D. Gilliam

New York: Foundation Center (2004), 54 pp.

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Character Development and Storytelling for Games

Lee Sheldon

Boston: Course Technology Crisp (2004), xiv, 488 pp.

"[This book] is meant to be a resource for writers and designers and those who must work with us and who may want to talk intelligently with us at some point. This is not a book of rules that, if slavishly followed, will guarantee success. You’ll see that just about every time I try to lay down so ... more

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Öffentlichkeitsarbeit für Nonprofit-Organisationen

Gemeinschaftswerk der Evangelischen Publizistik (GEP) (ed.)

Wiesbaden: Gabler (2004), xii, 1233 pp.

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GABALs großer Methodenkoffer: Grundlagen der Kommunikation

Walter Simon

Offenbach: Gabal Verlag (2004), 293 pp.

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Speaking Out: Storytelling and Creative Drama for Children

Jack Zipes

New York; London: Routledge (2004), 219 pp.

"In his successful Creative Storytelling, Jack Zipes showed how storytelling is a rich and powerful tool for self-expression and for building children's imaginations. In Speaking Out, this master storyteller goes further, speaking out against rote learning and testing and for the positive force with ... more

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Handbuch Presse- und Öffentlichkeitsarbeit: Ein Praxisleitfaden für Vereine, Verbände und Institutionen

Norbert Franck

Frankfurt am Main: Fischer Taschenbuch Verlag, 2. Aufl. (2004), 252 pp.

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Making the News: A Guide for Activists and Nonprofits

Jason Salzman

Cambridge: West View, revised and updated ed. (2003), xiv, 289 pp.

"With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or ... more

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Spreading the Word Further: Guidelines for Disseminating Development Research

Julie Fisher, Frank Odhiambo, Andrew Cotton

Leicestershire: Loughborough University, Water, Engineering and Development Centre (WEDC) (2003), 64 pp.

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Storytelling in Film and Television

Kristin Thompson

Cambridge, Mass.: Harvard University Press (2003), xiii, 172 pp.

"Popular films and television series tell stories in an entertaining, easily comprehensible fashion. They seem simple, yet often the audience must keep track of several characters, multiple plot lines, motifs, and thematic meanings. Television viewers often face the additional challenge of frequent ... interruptions—for commercials, for week-long gaps between episodes, and even for stretches of time between seasons. Yet they manage, remarkably, to keep track of not only a single long-running narrative, but often several simultaneously. How do film and television writers juggle the need for graspable, enjoyable stories with the many restrictions imposed by their respective commercial formats? How do those two art forms differ in the ways they tell stories? [...] Because television programs typically face far greater restrictions of time and format than films, the storytelling tactics of television often appear extremely simple, especially in situation comedies and dramas with only one or two plotlines. Since the 1980s, dramas with multiple storylines have been praised as introducing complexity into narrative television. I shall argue, however, that good situation comedies and “simple” dramas often in fact also have an underlying complexity. Indeed, many of the interesting aspects of storytelling are hidden in television in a way that they are not in most other arts. We watch television via single episodes, and those episodes may be unremarkable. Yet television is structured in ways that become apparent only if we take the long view. Multiple-episode programs structure narratives within episodes, across seasons, and across a potentially lengthy succession of seasons. To some extent, both classical films and television programs hide their own cleverness in a show of simplicity. In television particularly, the complexity fades into the tenuous connections across a series. Similarly, the virtues of the individual episode— compact exposition, swift progression from cause to effect, establishment of material for future entries in the series—make little impression unless one pays keen attention or undertakes actual analysis, either of the episode or across the season. My first chapter tackles the issue of how one might do that sort of close narrative analysis within episodes ..." (Preface, page ix-x) more

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A Media Relations Handbook for Non-Governmental Organizations

Sarah Silver

New York; London: Independent Journalism Foundation;Media Diversity Institute (2003), 89 pp.

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Communication as a Reform Tool for the UN: Sharing Experiences and Innovation. Pocket Guide for Practicioners

New York: United Nations System Staff College;Center for Development Communication (CDC);Epstein and Associates (2003), 20 pp.

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The New P-Process: Steps in Strategic Communication

Kim S. Martin

Baltimore: Health Communication Partnership (2003), 12 pp.

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Building Civil Society Portals: Reflections by Practitioners

Karel Novotný

Association for Progressive Communications (APC) (2003), 26 pp.

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Handling the Media

Karen Hurt

Civicus (2003), 34 pp.

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Descubrir y construir procesos de comunicación social: Aportes para diseñar políticas, estrategias y estructuras de comunicación en las ONGD

Javier Erro Sala

Bilbao: Hegoa (2003), 160 pp.

"Hegoa ha impulsado durante el año 2002 el programa "Komunikazio eta Garapena-Comunicación y Desarrollo". A través de diferentes publicaciones y seminarios, se ha tratado de acercar a ONGD, movimientos sociales y a profesionales de la comunicación, a la reflexión, debate y diseño de estrategia ... more

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Assessoria de imprensa: Como fazer

Rivaldo Chinem

São Paulo: Summus Editorial, 2nd ed. (2003), 154 pp.

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La publicidad en el tercer sector: Tendencias y perspectivas de la comunicación solidaria

Vincente J. Benet, Eloísa Nos Aldás (eds.)

Barcelona: Icaria (2003), 253 pp.

Tales for Change: Using Storytelling to Develop People and Organizations Key Guidance

Tales for Change: Using Storytelling to Develop People and Organizations
Key Guidance