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Journals
Output Type
Geschichten-Handbuch: Brücken bauen mit narrativen Methoden
Bern: Direktion für Entwicklung und Zusammenarbeit (DEZA) (2006), 45 pp.
"Eine Geschichte zu erzählen ist grundsätzlich etwas Einfaches, das alle kennen und mit dem sich starke Gefühle hervorrufen und Erkenntnisse herbeiführen lassen. Komplizierter ist die Arbeit mit Geschichten im Rahmen der Tätigkeit von Organisationen, wenn damit zu Reflektionen angeregt, Gemeins
...
Comunicación y desarrollo: Relaciones públicas para organizaciones no gubernamentales
Key Guides
Bonn: InWEnt (2006), 91 pp.
"Whether clinicians like it or not, children and families affected by trauma are routinely covered by the media. When that happens, clinicians often face difficult choices [...] Audiences are powerfully affected when direct information comes from children, adolescents or family members. Yet balancin
...
El negocio de la celebridad: Cómo transformar la notoriedad en una célebre marca y a los consumidores en verdaderos fans
Santiago de Chile: J.C. Sáez (2006), 346 pp.
Comunicación estratégica: Vivir en un mundo de señales
Santiago de Chile: Aguilar Chilena de Ediciones (2006), 352 pp.
Story Guide: Building Bridges Using Narrative Techniques
Bern: Swiss Agency for Development and Cooperation (SDC) (2006), 45 pp.
"The act of telling a story is a deceptively simple and familiar process, a way to evoke powerful emotions and insights. By contrast, working with stories in organisational settings – to aid reflection, build communities, transfer practical lear-ning or capitalize experiences – is more complicat
...
Working with the Media: A Guide for Researchers
London: Panos London (2006), 13 pp.
Presse und Öffentlichkeitsarbeit: Ein Handbuch
Konstanz: UVK (2005), 730 pp.
Communicating Food Policy Research: A Guidebook
Washington, DC: International Food Policy Research Institute (IFPRI) (2005), vii, 159 pp.
"This manual aims to help researchers enhance their communication skills and encourages them to think about the potential audiences for and beneficiaries of their research at the inception of every project. The manual highlights principles and procedures that have proven successful in presenting res
...
Praxis-Handbuch Rhetorik. Mit großem Übungsteil: Einstufungstests und Trainingsprogramme
München: Bassermann (2005), 271 pp.
The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
San Francisco: Jossey-Bass (2005), 311 pp.
"The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of t
...
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising
Hoboken, NJ: Wiley (2005), 345 pp.
"Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manua
...
Wallposter Comics: A Great Campaign Tool for NGOs
Vantaa (FI): World Comics (2005), 24 pp.
"Wallposter comics are inexpensively produced educational stories by local NGOs. These stories, which are pasted up on walls and similar places create a lot of interest in the communities. The wallposters are either silk screen printed or made by photocopying. This booklet is a guide in how to make
...
Communications Toolkit: A Guide to Navigating Communications for the Nonprofit World
Key Guides
Santa Monica: Cause Communications (2005), viii, 72 pp. + annex
