"Part one describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtain
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ing good media coverage and making the Internet work for you." (Publisher description)
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This is a practical guide aimed at the managers of non-governmental and civil society organizations, primarily in developing countries, on how to mobilize funds and other resources for themselves and become financially self-reliant. The author examines all the options, showing how to identify fundin
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g opportunities and how to maximize fund-raising. He covers earned income, local foundations, governmental sources, foreign agencies, the corporate sector, micro-credit, the internet and social investments and sets these within a strategic overview of planning and management effectiveness.
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"Das Buch befasst sich mit den Vorraussetzungen der Wirksamkeit von Kommunikation, die auf Einstellungs- und Verhaltensänderung ausgerichtet ist. Im Mittelpunkt stehen Überzeugungsstrategien, die bedeutsam für die Vermittlung von Kommunikationsinhalten über Massenmedien sind, insbesondere im Rah
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men kommerzieller und nicht-kommerzieller Marketingziele. Die Erörterung der einzelnen Themenbereiche basiert auf den Erkenntnissen der internationalen Forschung." (Vorwort)
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"This DFID-funded book offers a literature review of sources that have provided insights on research dissemination both in and outside the UK. They conclude that researchers should consider the potential impact of their outputs much more carefully before producing reports. They identify organisation
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al, practical and psychological barriers to the effective dissemination of information and four explanations of how information influences policy: the 'rational' model (making information available sufficient); the limestone model (information trickles like water through porous rock); the gadfly model (information gets through because dissemination is prioritised as much as research itself); and insider model (researchers exploit links with policy-makers). While they found that non-UK researchers planned a strategy for disseminating information, the UK researchers produced lengthy outputs for a homogenised audience with little strategy for influencing. There should be more consultation between information producers and users of research on the types of outputs and strategies required for dissemination. They argue for (and give examples of) the need for dissemination plans, designing different kinds of outputs for different audiences and considering dissemination from the beginning of a project rather than the end. Their very varied case studies illustrate which dissemination strategies work in which contexts, ranging from very practical advice about translating research outputs into local languages, to more abstract principles about how dissemination can be useful if seen as a process of mutual learning. They also offer specific suggestions to contractors and DFID, as well as useful checklists of questions for researchers about planning effective dissemination, plus advantages and disadvantages of different dissemination 'pathways' (e.g. manuals, networks and briefs etc.)." (ODI website)
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"1. Communications are central to rights-based approaches to development. This includes rights to receive information and exercise a voice, as well as freedom of information and media activity. 2. Communications and media play an important role in strengthening civil society. Civil society organisat
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ions benefit from means of networking, and opportunities to lobby or advocate on certain issues. Different methods of communicating can also influence policy decisions. 3. A strategic approach to communications will improve project success, and can provide a set of questions to assist in planning and implementation. By planning communications components of projects, and co-ordinating activities, considerable benefits can be gained. Although each initiative is different, there are generic issues to raise for all uses of communications. 4. The use of mass media such as television and radio can help fulfil a variety of development aims. Although not always appropriate, large and small mass media interventions can be considered. 5. A variety of alternative media offer a range of different options. Alternative media can give people a space to express themselves, and can provide relevant information. Examples include small-scale radio, indigenous cultural activities and drama, and e-mail discussion groups. 6. Participation and participatory approaches are a key part of good communications practice. All media give scope for some participatory input, and some can be successfully combined with other participatory methodologies." (Quick reference, page 3)
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