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Authors & Publishers
Media focus
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Methods applied
Journals
Output Type
Strategic Communication for Privatization, Public-Private Partnerships, and Private Participation in Infrastructure Projects
Washington, DC: World Bank (2008), vii, 43 pp.
Teaching Effective Media Relations to NGOs, PLHIV and Government Communications Officials: A Manual for Trainers
Washington, DC: Internews Network (2008), 64 pp.
"This manual is intended to help you train non-governmental organizations working in HIV-related fields and People Living with HIV (PLHIV) Networks on how to work effectively with the media. The manual is based on Internews Network’s Local Voices Training Curriculum that was developed by the Kenya
...
Human Interest Stories: Guidelines and Tools for Effective Report Writing
Baltimore; Washington, DC: Catholic Relief Services (CRS); American Red Cross (2008), vii, 41 pp.
Strategische Kommunikationsplanung
Konstanz: UVK (2008), 256 pp.
Wissenschaft in den Medien präsentieren: Ein Ratgeber für die Scientific Community
Frankfurt am Main: Campus Verlag (2008), 217 pp.
"Viele Wissenschaftlerinnen und Wissenschaftler üben im Umgang mit den Medien Zurückhaltung, sei es, weil sie unsicher sind oder weil sie die Chancen erfolgreicher Medienarbeit unterschätzen. Ihnen vermittelt dieses Buch das »Handwerk« des Umgangs mit Presse, Radio, Fernsehen und Internet. Zur
...
Nonprofit-PR
Konstanz: UVK (2007), 319 pp.
"Ulrich Brömmling gibt in seinem vorliegenden Buch eine Einführung in die Presse- und Öffentlichkeitsarbeit von gemeinnützigen Organisationen: Vom Kommunikationskonzept und den Zielgruppen über den Internetauftritt bis zu rechtlichen Aspekten. Im praxisorientierten Ratgeber „Nonprofit-PR“ z
...
Relações públicas comunitárias: A comunicação em uma perspectiva dialógica e transformadora
São Paulo: Summus Editorial (2007), 372 pp.
"O conceito de relações públicas comunitárias, ou seja, de um trabalho comprometido com a vida e o cotidiano dos segmentos sociais organizados ou com interesse público, teve inicio com as transformações por que passaria a área a partir da década de 1980, no contexto de articulação crescen
...
Using Mobile Phones in Fundraising Campaigns
Amherst: MobileActive (2007), 17 pp.
Public Relations Handbook
Dhaka: Management and Resources Development Initiative (MRDI) (2007), 57 pp.
"This PR Handbook has been designed to provide professionals handling public relations and communication activities of corporate houses with a practical and readily useable guide to initiate a public relations program. Numbers of professional tips and issues have been extracted from various professi
...
People to People Fundraising: Social Networking and Web 2.0 for Charities
Hoboken, New Jers.: Wiley (2007), 262 pp.
"This hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:
getting supporters to do more than give; evaluating your website; blogs — an important development in fundraising; the power of celeb
...
"This textbook attempts to address most common questions, doubts and misconceptions about the media, while communicating and working with them. It is based on notes prepared for the workshops on Media relations for CSOs held in Tirana (Albania), 8-10 February 2007 and in Novi Sad (Serbia), 1-3 March
...
Guía para la comunicación y difusión de resultados de investigaciones
La Paz: Fundación PIEB (2007), viii, 151 pp.
Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read
Berkeley: Nolo, 440 p. (2007), 440 pp.
"In their new book, magazine business consultant Cheryl Woodard and editor Lucia Hwang team up to put professional advice in the hands of the nonprofit community. Readers learn step-by-step how to set goals and present core messages; manage the business side of a publication; edit high-quality conte
...
Tech-Savvy Communications: A Toolkit for Nonprofits
Seattle: NPower Seattle (2006), 41 pp.
Handbuch Fundraising: Spenden, Sponsoring, Stiftungen in der Praxis
Frankfurt am Main: Campus Verlag, komplett revised und aktual. Aufl. (2006), 446 pp.
"Die Fundraising-Expertin Dr. Marita Haibach erklärt anhand zahlreicher Praxisbeispiele, wie man durch systematische Planung zusätzliche Mittel beschaffen und Privatpersonen, Stiftungen und Unternehmen als Förderer gewinnen kann. Das fundierte und praxisorientierte Handbuch bietet einen detaillie
...
Comunicación estratégica: Vivir en un mundo de señales
Santiago de Chile: Aguilar Chilena de Ediciones (2006), 352 pp.
Story Guide: Building Bridges Using Narrative Techniques
Bern: Swiss Agency for Development and Cooperation (SDC) (2006), 45 pp.
"The act of telling a story is a deceptively simple and familiar process, a way to evoke powerful emotions and insights. By contrast, working with stories in organisational settings – to aid reflection, build communities, transfer practical lear-ning or capitalize experiences – is more complicat
...
Media Guide
Dar es Salaam: Pact Tanzania (2006), 70 pp.
