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Journals
Output Type
Are We There Yet? A Communications Evaluation Guide
Communications Network; Asibey Consulting (2008), 37 pp.
"This guide helps you gather input at the beginning of your activities to shape your communication strategy. It also gives you the tools to monitor progress and make corrections during implementation. It was not designed as a means for looking back on past work to determine if it was successful. Ins
...
The Story Biz Handbook: How to Manage Your Storytelling Career from the Desk to the Stage
Westport, Conn.: Libraries Unlimited (2008), xxix, 378 pp.
"Beginning with wonderful tips and advice about the art and presentation of storytelling, this is a complete resource about how to build a storytelling career. Storytellers come to their careers centered on the stories they love and soon realize that in order to make a living at what they love, they
...
Nonprofit-PR
Konstanz: UVK (2007), 319 pp.
"Ulrich Brömmling gibt in seinem vorliegenden Buch eine Einführung in die Presse- und Öffentlichkeitsarbeit von gemeinnützigen Organisationen: Vom Kommunikationskonzept und den Zielgruppen über den Internetauftritt bis zu rechtlichen Aspekten. Im praxisorientierten Ratgeber „Nonprofit-PR“ z
...
People to People Fundraising: Social Networking and Web 2.0 for Charities
Hoboken, New Jers.: Wiley (2007), 262 pp.
"This hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:
getting supporters to do more than give; evaluating your website; blogs — an important development in fundraising; the power of celeb
...
Guía para la comunicación y difusión de resultados de investigaciones
La Paz: Fundación PIEB (2007), viii, 151 pp.
Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read
Berkeley: Nolo, 440 p. (2007), 440 pp.
"In their new book, magazine business consultant Cheryl Woodard and editor Lucia Hwang team up to put professional advice in the hands of the nonprofit community. Readers learn step-by-step how to set goals and present core messages; manage the business side of a publication; edit high-quality conte
...
Using Mobile Phones in Fundraising Campaigns
Amherst: MobileActive (2007), 17 pp.
Relações públicas comunitárias: A comunicação em uma perspectiva dialógica e transformadora
São Paulo: Summus Editorial (2007), 372 pp.
"O conceito de relações públicas comunitárias, ou seja, de um trabalho comprometido com a vida e o cotidiano dos segmentos sociais organizados ou com interesse público, teve inicio com as transformações por que passaria a área a partir da década de 1980, no contexto de articulação crescen
...
Public Relations Handbook
Dhaka: Management and Resources Development Initiative (MRDI) (2007), 57 pp.
"This PR Handbook has been designed to provide professionals handling public relations and communication activities of corporate houses with a practical and readily useable guide to initiate a public relations program. Numbers of professional tips and issues have been extracted from various professi
...
"This textbook attempts to address most common questions, doubts and misconceptions about the media, while communicating and working with them. It is based on notes prepared for the workshops on Media relations for CSOs held in Tirana (Albania), 8-10 February 2007 and in Novi Sad (Serbia), 1-3 March
...
Handbuch Fundraising: Spenden, Sponsoring, Stiftungen in der Praxis
Frankfurt am Main: Campus Verlag, komplett revised und aktual. Aufl. (2006), 446 pp.
"Die Fundraising-Expertin Dr. Marita Haibach erklärt anhand zahlreicher Praxisbeispiele, wie man durch systematische Planung zusätzliche Mittel beschaffen und Privatpersonen, Stiftungen und Unternehmen als Förderer gewinnen kann. Das fundierte und praxisorientierte Handbuch bietet einen detaillie
...
Strategic Communication for Sustainable Development: A Conceptual Overview
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2006), 61 pp.
"[...] communication is rarely integrated in development cooperation programs as a strategic tool. For this reason an Interest Group on Strategic Communication for Sustainable Development was established. The group, with GTZ Rioplus in the lead, comprises members of GTZ, other German development coo
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Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions
Chicago: Kaplan (2006), 242 pp.
"In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit c
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Oratória: Técnicas para falar em público
São Paulo: Paulinas, Serviço à Pastoral da Comunicação (SEPAC) (2006), 55 pp.
99 Tipps für wirksame Medienpräsenz
Key Guides
Berlin: Cornelsen (2006), 189 pp.
"Nicht nur große Unternehmen gelangen heute in die Medien, sondern Lokalpresse und regionale Sender bieten breite Auftrittschancen. Mit souverän geführten Interviews lassen sich der Bekanntheitsgrad eines Unternehmens oder einer Organisation erhöhen und das Image verbessern. Dieses Buch zeigt, w
...
Media Guide
Dar es Salaam: Pact Tanzania (2006), 70 pp.
Tech-Savvy Communications: A Toolkit for Nonprofits
Seattle: NPower Seattle (2006), 41 pp.
Getting into the kitchen: Media strategies for research
London: Panos London (2006), 13 pp.
"In the words of a South African researcher, the media can help research become linked to policy processes by “getting you into the kitchen, being part of the soup-making”. This paper explores the roles the media play and looks at the linkages between policy, research and media. It considers som
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