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Journals
Output Type
The Story Biz Handbook: How to Manage Your Storytelling Career from the Desk to the Stage
Westport, Conn.: Libraries Unlimited (2008), xxix, 378 pp.
"Beginning with wonderful tips and advice about the art and presentation of storytelling, this is a complete resource about how to build a storytelling career. Storytellers come to their careers centered on the stories they love and soon realize that in order to make a living at what they love, they
...
Wissenschaft in den Medien präsentieren: Ein Ratgeber für die Scientific Community
Frankfurt am Main: Campus Verlag (2008), 217 pp.
"Viele Wissenschaftlerinnen und Wissenschaftler üben im Umgang mit den Medien Zurückhaltung, sei es, weil sie unsicher sind oder weil sie die Chancen erfolgreicher Medienarbeit unterschätzen. Ihnen vermittelt dieses Buch das »Handwerk« des Umgangs mit Presse, Radio, Fernsehen und Internet. Zur
...
Success and Learning Stories: Guidelines and Tools for Writing Effective Project Impact Reports
Baltimore; Washington, DC: Catholic Relief Services (CRS); American Red Cross (2008), v, 15 pp.
"Our intention in producing Success and Learning Stories is to provide readers with a document that helps them respond to Food for Peace’s (FFP’s) original request for short stories as part of their regular reporting requirements. The module provides brief guidance on how to write good impact st
...
"This textbook attempts to address most common questions, doubts and misconceptions about the media, while communicating and working with them. It is based on notes prepared for the workshops on Media relations for CSOs held in Tirana (Albania), 8-10 February 2007 and in Novi Sad (Serbia), 1-3 March
...
Guía para la comunicación y difusión de resultados de investigaciones
La Paz: Fundación PIEB (2007), viii, 151 pp.
Nonprofit-PR
Konstanz: UVK (2007), 319 pp.
"Ulrich Brömmling gibt in seinem vorliegenden Buch eine Einführung in die Presse- und Öffentlichkeitsarbeit von gemeinnützigen Organisationen: Vom Kommunikationskonzept und den Zielgruppen über den Internetauftritt bis zu rechtlichen Aspekten. Im praxisorientierten Ratgeber „Nonprofit-PR“ z
...
People to People Fundraising: Social Networking and Web 2.0 for Charities
Hoboken, New Jers.: Wiley (2007), 262 pp.
"This hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:
getting supporters to do more than give; evaluating your website; blogs — an important development in fundraising; the power of celeb
...
Relações públicas comunitárias: A comunicação em uma perspectiva dialógica e transformadora
São Paulo: Summus Editorial (2007), 372 pp.
"O conceito de relações públicas comunitárias, ou seja, de um trabalho comprometido com a vida e o cotidiano dos segmentos sociais organizados ou com interesse público, teve inicio com as transformações por que passaria a área a partir da década de 1980, no contexto de articulação crescen
...
Public Relations Handbook
Dhaka: Management and Resources Development Initiative (MRDI) (2007), 57 pp.
"This PR Handbook has been designed to provide professionals handling public relations and communication activities of corporate houses with a practical and readily useable guide to initiate a public relations program. Numbers of professional tips and issues have been extracted from various professi
...
Using Mobile Phones in Fundraising Campaigns
Amherst: MobileActive (2007), 17 pp.
Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read
Berkeley: Nolo, 440 p. (2007), 440 pp.
"In their new book, magazine business consultant Cheryl Woodard and editor Lucia Hwang team up to put professional advice in the hands of the nonprofit community. Readers learn step-by-step how to set goals and present core messages; manage the business side of a publication; edit high-quality conte
...
Media Guide
Dar es Salaam: Pact Tanzania (2006), 70 pp.
Getting into the kitchen: Media strategies for research
London: Panos London (2006), 13 pp.
"In the words of a South African researcher, the media can help research become linked to policy processes by “getting you into the kitchen, being part of the soup-making”. This paper explores the roles the media play and looks at the linkages between policy, research and media. It considers som
...
Tech-Savvy Communications: A Toolkit for Nonprofits
Seattle: NPower Seattle (2006), 41 pp.
Story Guide: Building Bridges Using Narrative Techniques
Bern: Swiss Agency for Development and Cooperation (SDC) (2006), 45 pp.
"The act of telling a story is a deceptively simple and familiar process, a way to evoke powerful emotions and insights. By contrast, working with stories in organisational settings – to aid reflection, build communities, transfer practical lear-ning or capitalize experiences – is more complicat
...
Working with the Media: A Guide for Researchers
London: Panos London (2006), 13 pp.
99 Tipps für wirksame Medienpräsenz
Key Guides
Berlin: Cornelsen (2006), 189 pp.
"Nicht nur große Unternehmen gelangen heute in die Medien, sondern Lokalpresse und regionale Sender bieten breite Auftrittschancen. Mit souverän geführten Interviews lassen sich der Bekanntheitsgrad eines Unternehmens oder einer Organisation erhöhen und das Image verbessern. Dieses Buch zeigt, w
...
Comunicación y desarrollo: Relaciones públicas para organizaciones no gubernamentales
Key Guides
Bonn: InWEnt (2006), 91 pp.
