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Journals
Output Type
The New P-Process: Steps in Strategic Communication
Baltimore: Health Communication Partnership (2003), 12 pp.
La publicidad en el tercer sector: Tendencias y perspectivas de la comunicación solidaria
Barcelona: Icaria (2003), 253 pp.
Getting Started in Communication: A Practical Guide for Activists and Organisations
New Delhi: Sage (2003), 175 pp.
"This volume, a companion to the earlier Getting Started in Fundraising (Sage, 2000), underscores the importance of communications and public relations in: building a successful non-profit organization; mobilizing support for the organization; helping an organization achieve its aim and objectives t
...
Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Hoboken: Wiley, 2nd ed. (2003), 258 pp.
"A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for
...
Making the News: A Guide for Activists and Nonprofits
Cambridge: West View, revised and updated ed. (2003), xiv, 289 pp.
"With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or
...
Handling the Media
Civicus (2003), 34 pp.
Storytelling in Film and Television
Cambridge, Mass.: Harvard University Press (2003), xiii, 172 pp.
"Popular films and television series tell stories in an entertaining, easily comprehensible fashion. They seem simple, yet often the audience must keep track of several characters, multiple plot lines, motifs, and thematic meanings. Television viewers often face the additional challenge of frequent
...
Assessoria de imprensa: Como fazer
São Paulo: Summus Editorial, 2nd ed. (2003), 154 pp.
Descubrir y construir procesos de comunicación social: Aportes para diseñar políticas, estrategias y estructuras de comunicación en las ONGD
Bilbao: Hegoa (2003), 160 pp.
"Hegoa ha impulsado durante el año 2002 el programa "Komunikazio eta Garapena-Comunicación y Desarrollo". A través de diferentes publicaciones y seminarios, se ha tratado de acercar a ONGD, movimientos sociales y a profesionales de la comunicación, a la reflexión, debate y diseño de estrategia
...
Barrio Galaxia: Manual de Comunicación Comunitaria
Buenos Aires: Centro Nueva Tierra, Programa de Desarrollo de Recursos de Comunicación de Organizaciones Sociales, 2nd ed. (2002), 96 pp.
Studienbuch Rhetorik
Paderborn: Schöningh (2002), 237 pp.
Producing Your Own Media: Toolkit
Johannesburg: Civicus (2002), 74 pp.
El trabajo de comunicación de las ONGD en el País Vasco
Bilbao: Hegoa (2002), 166 pp.
Manual para el diseño participativo de estrategias de comunicación
Sabanilla (CR): Centro de Comunicación Voces Nuestras (2002), 80 pp.
"This is a practical guide aimed at the managers of non-governmental and civil society organizations, primarily in developing countries, on how to mobilize funds and other resources for themselves and become financially self-reliant. The author examines all the options, showing how to identify fundi
...
