"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium
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and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication"--
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"Ziel des Buches ist es, ein grundsätzliches Verständnis zu schaffen und methodische Herangehensweisen darüber zu vermitteln, was erfolgreiche Kommunikation in diesem Branchenkontext auszeichnet und welche Wirkungen sich mit Kommunikation erzielen lassen - veranschaulicht an vielen Fallbeispielen
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aus der landwirtschaftlichen Praxis. Auf diese Weise schlägt das Buch eine Brücke zwischen Kommunikationsmanagement und Agrarwirtschaft und damit zwischen allgemeiner Theorie und branchenbezogener Anwendung." (Verlagsbeschreibung)
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"This guide helps media managers identify and choose the most relevant business models and practices that fit with their missions and operating conditions. It provides a common language around core concepts of media business functions and provides links to further resources. It offers practical, str
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aightforward guidance on growing audiences and diversifying revenue sources. The guide is written through the lens of news media and is written by media managers experienced in many different contexts. It includes topical overviews, case studies, interviews, guest essays, and practical hands-on tools." (Page 6)
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"Featuring advice and stories from over 50 experienced fundraisers, foundation staffers, journalists and more, this book explains how to: make a fundraising plan; work with individual donors; keep givers giving; plan special events; solicit grants from foundations and corporations; use traditional a
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nd social media to engage supporters; start a side business to raise funds; and much more. Effective Fundraising for Nonprofits also provides creative grassroots strategies and dozens of real-life success stories. Best of all, it cuts out the jargon and “consultant speak” that’s all too common in nonprofit books. The 7th edition is completely updated to reflect recent fundraising trends, such as a rise in the proportion of gifts coming from wealthy donors owing to tax changes. It also suggests strategies for drawing supporters to virtual events." (Back cover)
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"This project demonstrates that there is another way of gathering and sharing the stories of people living in poverty around the world. Until now, there has been much positive and enthusiastic discussion amongst INGO communications and fundraising professionals about how to change the way we tell st
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ories, but no one has ever put their money on the line to test whether participant-led fundraising is possible [...] Conclusions: Participant led fundraising appeals can be as, or more effective at raising funds than charity led appeals [...] Stories produced by people from the communities in which the programmes are happening can create a stronger emotional bond with donors [...] Participant led stories feel more authentic to donors [...] It is not necessary to outline to a supporter their role when communicating an issue [...] Participant-led storytelling challenged some of the saviourist narratives INGOs are accused of perpetuating, with both participants and donors recognising this and reacting positively." (Conclusions, page 24-25)
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"An international line-up of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and reveal particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NG
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O organizing from all over the world—ranging from Sudan via Brazil to China – to illustrate the particular contexts that make NGO advocacy necessary, while also highlighting successful initiatives to illuminate the important spaces NGOs occupy in civil society." (Publisher description)
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"Speaking to the media is an important channel that healthcare professionals can use to raise awareness about the health impacts of climate change and encourage action to tackle the climate crisis. This guide gives you a quick and practical introduction to giving interviews to prepare you for future
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media opportunities." (Introduction)
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"This study looks into the safety and security needs, resources and environment of visual storytellers and journalists, with a focus on independent documentary filmmakers. The study was commissioned by the International Resource for Impact and Study (IRIS) and the Ford Foundation out of a concern th
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at while there are significant threats to the safety of visual storytellers and journalists, few safety and protection resources are available to them particularly in emergency situations." (Summary)
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"Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns." (https://www.nptechforgood.com)
"O Manual Prático de Assessoria de Imprensa é um instrumento de apoio ao ensino e à aprendizagem desta área e visa dotar os leitores de competências práticas essenciais de assessoria de imprensa. Mais do que refletir teoricamente sobre os seus fundamentos ou situá-la no seu contexto históric
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o, pretende, de forma acessível, descrever a Assessoria de Impresa, a rotina profissional dos assessores, e as suas dificuldades empíricas no exercício da profissão. O seu objetivo é ser um livro de consulta rápida que dê respostas concretas aos desafios quotidianos da profissão e ajude estudantes e profissionais – com vista ao seu sucesso – a melhor usar o acervo de ferramentas da assessoria de imprensa – desde o comunicado passando pela conferência de imprensa até ao clipping. Agente propulsor de negócios e informação, a Assessoria de Imprensa é uma área estratégica da comunicação que encontra nestas páginas um manual para o seu exercício. Este livro divide-se entre uma parte teórica e uma parte empírica: a primeira, situando historicamente a assessoria de imprensa, caracterizando-a e descrevendo a atividade diária do assessor; a segunda, concentrando-se nas diversas ferramentas à disposição do assessor e que o ensinam (ou relembram) a escrever comunicados de imprensa, a fazer o follow-up ou a compor press kits eficazes. Nesta segunda parte, presta-se atenção à preparação para entrevistas, bem como à assessoria de imprensa digital, não esquecendo a dimensão ética da profissão e as dificuldades prosaicas inerentes ao seu desempenho." (Introdução, página 20)
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"La planificación en comunicación institucional colabora a organizar lo que se pretende comunicar. Una buena planificación ayuda a direccionar los objetivos que se pretenden lograr, define los públicos a los que se intenta involucrar y establece cuáles son las herramientas más efectivas para c
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omunicar. En efecto, para determinar acciones de comunicación es crucial marcar un rumbo que funcione de guía, a modo de un mapa que oriente las comunicaciones y que, por lo tanto, permita sistematizar y dar congruencia a dichas acciones. De nada vale arrojar mensajes por distintas plataformas si no se tiene en claro cuál es el sentido de la conversación que se pretende desarrollar. La planificación es un proceso que integra momentos, y que pueden diferenciarse según cuatro criterios: a. Momento analítico: se trata de responder y describir con exactitud la situación comunicacional de la cual se parte, que en general coincide con el diagnóstico; b. Momento normativo: en este momento se formula el plan, ya que responde a la cuestión del deber ser, a lo que se quiere llegar [...]; c. Momento estratégico: en este momento se determina cuál es el camino para transformar la situación inicial en situación deseada [...]; d. Momento operacional: se corresponde con la implementación de un plan [...]" (Página 8-9)
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"In the Spring of 2020, we surveyed 355 nonprofit organizations in the process of “virtualizing” their fundraising events. The majority of these organizations worked to create online versions of existing galas and peer-to-peer events (many were walk-a-thons and races). In the process, some nonpr
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ofits have raised more through their virtual events than their traditional in-person events! As event options open up, many organizations are opting for hybrid events that offer attendees the option of attending in-person or virtually. What you’ll find in this short guide are virtual and hybrid fundraising event best practices that you can follow to ensure that in-person and virtual attendees receive the same level of experience and participation, while recognizing that their experiences will not be identical." (Page 2)
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"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation managem
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ent in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field." (Publisher description)
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"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)
"Digital storytelling has been in use since the early 1990s, yet remains a little-known and underutilized method, particularly in social work field education by field educators and students, both in the classroom and field placement settings. As a practice resource, this Digital Storytelling Guidebo
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ok can assist educators and students in the creation of their own digital stories. The introduction of the Digital Storytelling Guidebook in social work field education will expose educators and students to intentionally use the platform as an integral component in articulating and achieving learning outcomes." (Conclusion, page 18)
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