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"Digital storytelling has been in use since the early 1990s, yet remains a little-known and underutilized method, particularly in social work field education by field educators and students, both in the classroom and field placement settings. As a practice resource, this Digital Storytelling Guidebo ... more
"Este manual puede ser útil como material de consulta para orientar a los usuarios sobre los medios más apropiados para llevar a cabo una comunicación virtual eficaz, así como para formar parte de las herramientas de entrenamiento que utilicen las instituciones de desarrollo y las organizaciones ... more

Connecting with Media Handbook: Tip Sheets for Civil Society and Activists

Johannesburg; Geneva; New York: Civicus (2021), 17 pp.
"For civil society and activists, media is an important part of how we shape opinions, provide information, and advocate for change. But to harness this influence, we need to know how the media works, how to connect with journalists, and how to “speak their language”. This handbook comprises a s ... more
"S’il paraît simple de toucher des millions de personnes par Facebook, Twitter, LinkedIn, TikTok et Instagram, il est plus délicat d’en exploiter tout le potentiel. Synthétique et pratique, cet ouvrage vous apporte des idées nouvelles pour utiliser avec succès les réseaux sociaux au quotid ... more

Influencer Marketing: Grundlagen, Strategie und Management

Stuttgart: UTB; UVK, 2. überarb. u. erw. Aufl. (2020), 244 pp.
"Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren etabliert und entwickelt sich langsam aus der Experimentierphase heraus zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich nach und nach Standards und allgemeingültige Regel h ... more
"This open access book considers the stories of adolescents and young adults from different regions of the world who use digital media as instruments and stages for storytelling, or who make themselves the subject of storytelling. These narratives discuss interconnectedness, self-staging, and managi ... more
"In certain countries around the world, people do tend to respond better to advertisements or social media “call outs” phrased either as statements or questions. Namely, three countries – Pakistan, Bangladesh and Nicaragua – demonstrated a preference for questions, while one country, Nepal, ... more
"Verbände, NGOs und soziale Bewegungen sind nicht-staatliche Akteure, die für moderne Demokratien eine relevante Vermittlungsfunktion zwischen Staat und Gesellschaft ausüben. Sie treten für soziale, ökologische, kulturelle oder politische Interessen ein. Ihre Kommunikationsinstrumente und -stra ... more
"Deberemos nacer —mejor dicho, renacer— en Internet si queremos tener futuro. De ahí la importancia de los dominios personales, de los nick names, de los avatares y de nuestros perfiles públicos en redes sociales. Somos el rastro que dejamos y el que otros dejan de nosotros. Es lo primero que ... more
"The book has covered a wide range of topics within a specific area of mobile journalism. It presents the case studies and first-hand experiences from different parts of the country. As the chapters are written by the academicians, proessionals and practitioners, it has an appropriate blend of theor ... more
"This book offers a thorough investigation of the recent surge of webtoons and manga / animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context. An international team of experts employ a unique theoretical framework of media conve ... more
"Each chapter starts with a brief recap of the key lessons that are covered in storytelling with data. This is followed by: 'practice with Cole': exercises based on real-world examples posed for you to consider and solve, accompanied by detailed step-by-step illustration and explanation; 'practice o ... more
"This fourth edition of Digital Storytelling: A creator's guide to interactive entertainment dives deeply into the world of interactive storytelling, a form of storytelling made possible by digital media. Carolyn Handler Miller covers both the basics – character development, structure and the use ... more
"How we communicate research is changing because of new (especially digital) possibilities. This article sets out 10 easy steps researchers can take to disseminate their work in novel and engaging ways, and hence increase the impact of their research on science and society." (Author summary)
"'El Radioteatro. Olvido, renacimiento y su consumo en otras plataformas' nos ofrece las claves del pasado, presente y futuro de un género, de un formato radiofónico que se sustancia en una explosión de creatividad que acaricia nuestros sentidos y nos abre a un mundo de posibilidades en una perfe ... more
"Meine Reise in die Slums von Bangladesch“ heißt ein Video, das Julien Bam im Mai 2019 auf Youtube veröffentlicht. Julien Bam ist mit mehr als fünf Millionen Followern einer der erfolgreichsten deutschen Influencer. Seine aufwändig produzierten Clips sind meist laut und albern, er singt und ta ... more
"An effective social media presence helps policy and advocacy-oriented organizations raise their visibility by potentially reaching a wider audience of concerned people, creating a network/coalition of organizations who share the same mission, and influencing important community stakeholders. These ... more
"In the formative evaluation, church data from the retrospective baseline showed that after being exposed to the “What’s Your Story?” methodology by Heartlines, 42% of respondents had engaged in further intentional storytelling with others. In comparison to this, in the summative evaluation, a ... more