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Journals
Output Type
Planning and Managing Public Relations Campaigns: A Strategic Approach
London; New York: Kogan Page, 5th ed. (2021), ix, 334 pp.
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,
...
Nachhaltigkeit erzählen: Durch Storytelling besser kommunizieren?
München: Oekom Verlag (2021), 178 pp.
"Das Geschichtenerzählen ist tief in der Menschheitsgeschichte verankert. In Geschichten erleben wir, wie Figuren Herausforderungen begegnen, Gefahren bewältigen oder Erlebnisse verarbeiten. Indem sie neue Erfahrungen und Handlungsmöglichkeiten eröffnen, können uns Geschichten helfen, die kompl
...
Virtual Event Guide: How to Roadmap Your Online Event
Bonn: Deutsche Welle DW Akademie (2021), 59 pp.
"The aim of this guidebook is to walk you through – step by step – how to best organize digital events from the concept phase to planning to going live. It includes processes to help you learn from your experiences and improve your future events. This manual will not only assist you in organizin
...
The Public Relations Handbook
London, New York: Routledge, 6th ed. (2021), xv, 423 pp.
"Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-prof
...
Storytelling in Radio and Podcasts: A Practical Guide
Cham: Palgrave Macmillan (2021), xi, 245 pp.
"This textbook offers a practical guide to creating narratives in audio media. It is one of the most beautiful and complex tasks in radio and podcasting: how do you tell a compelling story and keep your listeners tuned in? In Storytelling in Radio and Podcasts, Preger offers practical answers to cru
...
Perfect digital storytelling in just nine steps: A storytelling manual for the newsroom
Key Guides
CH Media; European Journalism Training Association (EJTA) (2021), 68 pp.
"We want our content to reach people who are interested in what’s going on around them. To succeed, we have to think not only about what interests them, but also about how we can get them to pay attention to us. This manual will help you step into your users’ shoes when planning stories and cove
...
Storytelling für Journalisten: Wie baue ich eine gute Geschichte?
Köln: Herbert von Halem Verlag, 5th ed. (2021), 262 pp.
"Aufmerksamkeit ist die Leitwährung im Journalismus. Journalisten müssen den Leuten Lebenszeit stehlen, damit sie sich für ihre Botschaft interessieren. Wie lenken Sie die Aufmerksamkeit des Publikums auf Ihre Botschaft? Mit Storytelling. Storytelling heißt, eine Sprache zu finden, die Hirn und
...
The Dignified Storytelling Handbook
Dignified Storytelling Alliance (2021), 119 pp.
"Each of us brings our own perspectives, personalities, and cultural backgrounds to the stories we consume or create. The Dignified Storytelling Handbook is not intended to prescribe a “one-fit” point of view for everyone – rather it seeks to offer tips and tools to help thoughtfully and criti
...
Change the World Using Social Media
Lanham, Maryland et al.: Rowman & Littlefield (2021), xxi, 209 pp.
"In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities. Starting with an overview of what socia
...
The Communicator's Guide to Research, Analysis, and Evaluation
Key Guides
Institute for Public Relations (2021), 36 pp.
"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)
The Guide to Successful Virtual & Hybrid Fundraising Events: Best Practices for Planning and Holding Successful Nonprofit Virtual and Hybrid Events, and Increasing Your Event-Based Fundraising Revenue
Salsa (2021), 16 pp.
"In the Spring of 2020, we surveyed 355 nonprofit organizations in the process of “virtualizing” their fundraising events. The majority of these organizations worked to create online versions of existing galas and peer-to-peer events (many were walk-a-thons and races). In the process, some nonpr
...
Social Storytelling: Wie Storytelling heute in Social Media funktioniert
Bonn: Rheinwerk Computing (2021), 336 pp.
"Auch für Social Media gilt: Mehr Aufmerksamkeit und Reichweite gewinnen Sie mit gutem Storytelling! Doch in den sozialen Netzen ticken die Uhren etwas anders, und oft schneller. In diesem Buch gibt Ihnen das erfahrene Autorenteam einen umfassenden Überblick über die Möglichkeiten, Anforderungen
...
A Comprehensive Guide to Science Communication
Key Guides
Hindawi Limited (2021), 104 pp.
"A Comprehensive Guide to Science Communication includes practical tips and examples of how to best convey science in an engaging way, dos and don’ts when communicating research to the general public, insightful interviews with people involved in public engagement and science communication campaig
...
37 social media hacks: Strategien, Taktiken, Tipps und Tricks für mehr Reichweite, mehr Interaktionen und dauerhaft mehr Conversions
Köln: [author], 2., überabr und aktual. Aufl. (2021), 131 pp.
"Erfolgreiches Social Media Marketing ist nicht schwer - wenn man weiß, wie es geht. Doch im Unternehmensalltag fehlen oft konkrete Ansätze, Ideen, Strategien und Beispiele. Davon liefert dieses Buch gleich 37. Von ganz eiinfachen Tipps wie dem richtigen Einsatz von Hashtags (da gibt es mehr Mögl
...
Comunicación y periodismo estratégico. Manual práctico para organizaciones indígenas
Key Guides
Lima: Servindi; Friedrich Ebert Stiftung (FES) (2021), 121 pp.
"El presente libro ofrece una mirada de la comunicación como herramienta política y social desde la perspectiva de los pueblos indígenas y desde la experiencia de decenas de comunicadores indígenas de diversos pueblos originarios, quienes –articulados en la Red de Comunicadores Indígenas del
...
An Illustrated Field Guide to Social Media
Riva Illustrations (2021), 119 pp.
What's Your Story? Ask. Listen. Tell. How to Create Safe Spaces for Story-Sharing at Work
Heartlines Centre (2021), 13 pp.
"Sharing our story with others is not always easy. In fact, getting to grips with our own story can be a challenging and uncomfortable process. Getting to know someone’s story can feel intimidating and awkward – where do we start, what do we ask? We believe that there’s a simple way to help us
...
