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The Communicator's Guide to Research, Analysis, and Evaluation
Key Guides
Institute for Public Relations (2021), 36 pp.
"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)
The Public Relations Handbook
London, New York: Routledge, 6th ed. (2021), xv, 423 pp.
"Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-prof
...
37 social media hacks: Strategien, Taktiken, Tipps und Tricks für mehr Reichweite, mehr Interaktionen und dauerhaft mehr Conversions
Köln: [author], 2., überabr und aktual. Aufl. (2021), 131 pp.
"Erfolgreiches Social Media Marketing ist nicht schwer - wenn man weiß, wie es geht. Doch im Unternehmensalltag fehlen oft konkrete Ansätze, Ideen, Strategien und Beispiele. Davon liefert dieses Buch gleich 37. Von ganz eiinfachen Tipps wie dem richtigen Einsatz von Hashtags (da gibt es mehr Mögl
...
"The Media Resource Manual 2021 is a good resource for your priests, teachers, youth leaders, lay animators and students, in your diocese, school, parish, or institution. It is a simple guide to help your Media Team in their efforts to write articles and send in news items, feature articles, reflect
...
The Guide to Successful Virtual & Hybrid Fundraising Events: Best Practices for Planning and Holding Successful Nonprofit Virtual and Hybrid Events, and Increasing Your Event-Based Fundraising Revenue
Salsa (2021), 16 pp.
"In the Spring of 2020, we surveyed 355 nonprofit organizations in the process of “virtualizing” their fundraising events. The majority of these organizations worked to create online versions of existing galas and peer-to-peer events (many were walk-a-thons and races). In the process, some nonpr
...
The Dignified Storytelling Handbook
Dignified Storytelling Alliance (2021), 119 pp.
"Each of us brings our own perspectives, personalities, and cultural backgrounds to the stories we consume or create. The Dignified Storytelling Handbook is not intended to prescribe a “one-fit” point of view for everyone – rather it seeks to offer tips and tools to help thoughtfully and criti
...
Storytelling für Journalisten: Wie baue ich eine gute Geschichte?
Köln: Herbert von Halem Verlag, 5th ed. (2021), 262 pp.
"Aufmerksamkeit ist die Leitwährung im Journalismus. Journalisten müssen den Leuten Lebenszeit stehlen, damit sie sich für ihre Botschaft interessieren. Wie lenken Sie die Aufmerksamkeit des Publikums auf Ihre Botschaft? Mit Storytelling. Storytelling heißt, eine Sprache zu finden, die Hirn und
...
Connecting with Media Handbook: Tip Sheets for Civil Society and Activists
Key Guides
Johannesburg; Geneva; New York: Civicus (2021), 17 pp.
"For civil society and activists, media is an important part of how we shape opinions, provide information, and advocate for change. But to harness this influence, we need to know how the media works, how to connect with journalists, and how to “speak their language”. This handbook comprises a s
...
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
Hoboken, NJ: Wiley, 2nd ed. (2021), xxi, 242 pp.
""Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for you and your organization, no matter how understaf
...
What's Your Story? Ask. Listen. Tell. How to Create Safe Spaces for Story-Sharing at Work
Heartlines Centre (2021), 13 pp.
"Sharing our story with others is not always easy. In fact, getting to grips with our own story can be a challenging and uncomfortable process. Getting to know someone’s story can feel intimidating and awkward – where do we start, what do we ask? We believe that there’s a simple way to help us
...
Unhealthy Digital Food Marketing to Children in The Philippines
Mandaluyong City: UNICEF (2021), 40 pp.
Digital Storytelling Guidebook
Key Guides
Calgary: University of Calgary (2021), 20 pp.
"Digital storytelling has been in use since the early 1990s, yet remains a little-known and underutilized method, particularly in social work field education by field educators and students, both in the classroom and field placement settings. As a practice resource, this Digital Storytelling Guidebo
...
PR Guide
Potsdam: Friedrich Naumann Foundation (2021), 61 pp.
"This compact guide provides helpful hints and advice to support you in your PR work. It should inspire you with ideas and suggestions for your daily engagement. It is designed to be practical and useful, no matter whether you are a greenhorn just starting out or a seasoned old hand. The topics and
...
Storytelling in Radio and Podcasts: A Practical Guide
Cham: Palgrave Macmillan (2021), xi, 245 pp.
"This textbook offers a practical guide to creating narratives in audio media. It is one of the most beautiful and complex tasks in radio and podcasting: how do you tell a compelling story and keep your listeners tuned in? In Storytelling in Radio and Podcasts, Preger offers practical answers to cru
...
Comunicación y periodismo estratégico. Manual práctico para organizaciones indígenas
Key Guides
Lima: Servindi; Friedrich Ebert Stiftung (FES) (2021), 121 pp.
"El presente libro ofrece una mirada de la comunicación como herramienta política y social desde la perspectiva de los pueblos indígenas y desde la experiencia de decenas de comunicadores indígenas de diversos pueblos originarios, quienes –articulados en la Red de Comunicadores Indígenas del
...
Reputation Management: The Key to Successful Public Relations and Corporate Communication
New York; London: Routledge, 4th ed. (2021), xxxiv, 438 pp.
"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation managem
...
Le community management: Stratégies et bonnes pratiques pour une communication digitale réussie
Paris: L'Harmattan (2021), 278 pp.
"S’il paraît simple de toucher des millions de personnes par Facebook, Twitter, LinkedIn, TikTok et Instagram, il est plus délicat d’en exploiter tout le potentiel. Synthétique et pratique, cet ouvrage vous apporte des idées nouvelles pour utiliser avec succès les réseaux sociaux au quotid
...
Social Storytelling: Wie Storytelling heute in Social Media funktioniert
Bonn: Rheinwerk Computing (2021), 336 pp.
"Auch für Social Media gilt: Mehr Aufmerksamkeit und Reichweite gewinnen Sie mit gutem Storytelling! Doch in den sozialen Netzen ticken die Uhren etwas anders, und oft schneller. In diesem Buch gibt Ihnen das erfahrene Autorenteam einen umfassenden Überblick über die Möglichkeiten, Anforderungen
...
