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96
Nonprofit Public Relations: Design & Implementation
81
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29
Nonprofit Public Relations: Experiences
24
NGOs & Civil Society Organizations: Communication Strategies & Practices
23
Communication Strategies
22
Strategic Communication Planning
21
Campaigning
14
Development Communication, Communication for Development (C4D)
14
Crisis Communication
13
Rhetorics, Public Speaking, Speeches
12
Online Marketing, Online Public Relations
11
Presentation Skills & Techniques
11
Campaign Strategies
10
Campaigning: Planning & Implementation
10
Press Releases & Press Conferences
10
Communication for Social Change
10
Online Fundraising
10
Organizational Communication, Institutional Communication
10
Fundraising
10
Social Marketing
9
Marketing & Branding
9
Event Marketing & Communication
8
Social Media
8
Participatory Videos & Community Filmmaking
7
Influencers (Social Media)
7
Digital Activism, Cyber Advocacy
6
Media Advocacy, Media Activism
6
Development Communication Campaigns
6
Public Relations: Interview Skills & Training
6
Public Relations: Planning & Implementation
6
Participatory Communication
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Nonprofit Organizations, NGOs
6
Behaviour Change Communication
6
Gaming, Video Games
6
Corporate Communications
6
Advertising
5
Campaigning: Evaluation, Monitoring, Impact Assessment
5
Development Organizations: Communication Strategies & Media Representation
5
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
5
Community Development
5
Financing Nonprofit Organizations
5
Online Public Relations
5
Communication & Conversation Skills
5
Change & Process Management
5
Nonprofit Advertising, Advertising for Noncommercial Purposes
4
Advocacy
4
Development Aid Public Relations, Development Public Awareness Raising
4
Discourse & Discourse Analysis
4
NGO Websites
4
Environmental Communication
4
HIV / AIDS Communication
4
Ethics in Public Relations
3
Public Relations: Evaluation, Monitoring, Impact Assessment
3
Community Media
3
Oral Cultures & Traditions, Oral History, Oral Testimonies
3
Messages, Message Design, Message Analysis
3
Nonprofit Management, NGO Management, Management General
3
Communicating Development Projects, Media in Development Programmes
3
Digital Platforms & Intermediaries
3
Interactive Media
3
Digital Journalism, Online Journalism
3
Social Media Marketing in Broadcasting Enterprises
3
Twitter & Microblogs
3
Instagram
3
YouTube
3
Education and Communication / Media
3
Communication for Sustainable Development
3
Corporate Communications: Internal
3
Knowledge Management
3
Political Communication
3
Emotions in Communication & Media
3
Persuasive Communication
3
Infographics & Data Visualization
3
Advertising Planning & Implementation
2
Celebrity Humanitarianism
2
Gender Advocacy & Empowerment, Gender Mainstreaming
2
Social Movements: Communication Strategies & Practices
2
Audiences & Users
2
Target Groups
2
Book Marketing, Branding & Promotion
2
Campaigning: Experiences
2
Catholic Church: Public Relations & Institutional Communication
2
Catholic Digital Media Presence & Online Communities
2
Church Public Relations
2
Parish Communication, Parish Public Relations
2
Theologies of Communication
2
Films
2
Screenwriting, Film Scriptwriting, TV Scriptwriting
2
Community Communication
2
Groups, Group Communication, Group Development
2
Media Monitoring, Media Observatories
2
Collective Memory & Media, Media Representation of History
2
Narratives, Narrative Structures
2
Writing & Writing Styles
2
Development NGOs
2
Development Aid Reporting
2
Development Journalism & Media Representation of Development Issues
2
Crossmedia Publishing
2
Financing Digital / Online Media
2
Podcasts
2
Media Marketing, Branding & Promotion
2
Commodities, Raw Materials, Extractive Industries, Mining
2
Workshops & Seminars: Methods, Tools, Planning, Experiences
2
Climate Change Communication, Climate Journalism
2
Image Ethics, Ethics in Photojournalism
2
Evaluation Reporting & Communicating Results
2
Gender and Media, Gender and Communication
2
Health Communication
2
Food / Nutrition Communication & Media Representation
2
Developing Countries Reporting & Representation in Foreign / International Media
2
Journalistic Skills
2
Mobile Journalism, Video Journalism
2
Poverty & Impoverished People: Reporting & Media Representation
2
Local Communication & Media
2
Interpersonal Communication, Interpersonal Relations
2
Media & Communication Policies
2
Human Rights Protection
2
Corporate Identity
2
Financing Media: Customer Payments, Subscription Models, User-Based Financing
2
Crowdfunding
2
Low-Cost Solutions, Low Budget Calculation
2
Organisational Development & Capacity Building
2
Photography
2
Social Photography
2
Opinion Leaders, Politicians, Decision Makers, Elites
2
Public Opinion
2
Radio Dramas, Radio Soap Operas, Radio Fiction
2
Everyday Life
2
Creativity
2
Data Analysis & Interpretation
2
Interviewing (Journalistic Genre)
2
Research Report Writing
2
Mobile Phone Apps
2
Mobile Phone Use for Social Purposes, Mobiles for Development
2
Non-Western Communication Approaches
2
Visual Communication
2
Advertising Sales Management
1
Children & Advertising
1
Digital Advertising, Online Advertising
1
Merchandising & Social Merchandising
1
Outdoor Advertising
1
Advocacy Campaigns
1
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
1
Advocacy & Empowerment: Migrants & Refugees
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Civic Engagement, Citizen Participation, Civil Society & Media
1
Film & Video Advocacy / Activism
1
Lobbying
1
Agricultural Information & Extension
1
Audience Feedback, Interaction & Participation
1
Community Radio Audiences & Use
1
Digital & Social Media Use, Internet Use
1
Digital & Social Media Use: Youth
1
Prosumers & User Self-Marketing
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Interactive Radio: Audience Participation, Interaction & Feedback
1
Mobile Phone Use
1
Reading, Reading Habits, Reading Skills
1
Authoritarian Regimes: Media Systems & Landscapes
1
Independent & Oppositional Media in Authoritarian Regimes
1
E-Books & Digital Book Publishing
1
Scholarly Book Publishing, Academic Book Publishing
1
Campaigning: Message Design
1
Campaigning: Target Groups
1
Digital Media Campaigns
1
Public Awareness Campaigns
1
COPE (Catholic Radio Network, Spain)
1
Solidarity
1
World Youth Day (Catholic Church)
1
Children and Media
1
Animated Cartoons, Animated Films
1
Child Protection, Protection of Minors
1
Children: Media Representation & Reporting
1
Children's Theatre
1
Comics, Cartoons, Caricatures
1
Educational Comics & Comics for Development
1
Christian Press: Evangelical / Protestant & Others
1
Christian Social Media Presence & Online Communities
1
Celebrities, Idols, Stars
1
Film & Gender
1
Film Directing
1
Comedies
1
Documentaries, Television Documentaries, Web Documentaries
1
Science & Research Dissemination Films
1
Short Films
1
Film Studies & Research
1
Associations: Communication Strategies & Practices
1
Public Diplomacy, Cultural Diplomacy
1
Viral Spots & Viral Online Communication
1
Press Officers, Spokesmen
1
Public Relations Education, Public Relations Training
1
Public Relations: Radio
1
Alternative Communication & Media
1
Community Radio Journalism & Production Skills
1
Community Reporters, Media Volunteers
1
Graffiti, Wall Paintings, Street Art
1
Conflicts
1
Reconciliation Work
1
Conflict Prevention, Mediation & Reconciliation: Role of Media
1
Foreign Conflict Reporting, International War Reporting
1
Human Security Reporting
1
Trauma: Media Representation & Reporting
1
War Reporting
1
Contents of Media
1
Content Analysis (Research Method)
1
Media Criticism
1
Culture and Communication, Culture and Media
1
Theatre for Development
1
Visual Arts, Painting
1
Creative & Cultural Industries
1
Culture (General)
1
Digital Cultures
1
Literature
1
Authors, Writers
1
Tales, Legends, Traditional Literary Lore
1
Corporate Donors
1
World Bank
1
International NGOs
1
Volunteers & Volunteer Management
1
National Development Planning
1
Millenium Development Goals (MDG)
1
Development Studies, Development Research
1
Public-Private Partnerships
1
Development Communication: Indigenous & Traditional Communication
1
Posters for Development & Education
1
Poverty Reduction: Role of Media
1
Digital Communication, Digital Media
1
Algorithms & Big Data
1
Digital Media Usability
1
Digital Media Management, Online Media Management
1
Digital Skills, Digital Production Skills
1
Email, Electronic Mail
1
WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Social Media in Political Communication
1
Web Entertainment Series
1
Blogging, Blogs
1
Facebook
1
Influencer Marketing
1
Journalistic Social Media Use
1
TikTok
1
WhatsApp
1
Websites
1
Website Design & Development
1
Discrimination-Sensitive Language, Minority-Sensitive Journalism
1
Health Communication: Disadvantaged Groups, Minorities, Hard-to-Reach Audiences
1
Disaster & Humanitarian Crisis Reporting
1
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
1
Emergency Health Communication
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Disinformation, Misinformation, Fake News
1
Countering Hate Speech, Disinformation & Propaganda
1
Information Products & Services
1
Informal Sector, Informal Economy
1
Markets (General)
1
Market Strategies
1
Alternative Economy, Solidarity Economy, Social Economy Businesses, Fair Trade
1
Domestic Workers
1
Poverty & Poverty Reduction
1
Microcredits, Microfinance, Small-Scale Loans
1
Privatization
1
Adult Education
1
Educational Games, Serious Games
1
Educational Media: Evaluation, Monitoring, Impact Assessment
1
Higher Education
1
Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
1
Nonformal Education
1
Webinars
1
Addiction to Media & Video Games, Effects of Media on Mental Health
1
Humour, Parody, Satire
1
Radio Entertainment
1
Television Entertainment, Television Entertainment Programmes
1
Soap Operas & Telenovelas
1
Television Entertainment: Specific Programmes
1
Biodiversity Communication
1
Environmental & Land Conflicts Reporting & Media Representation
1
Water Resources Management, Water Access & Supply
1
Ethics in Media & Communication
1
Accountability & Transparency of the Media
1
Ethics in Nonprofit & Community Journalism
1
Social Norms
1
Evaluation Design & Implementation
1
Evaluation Methods, Evaluation Tools
1
Impact Assessment & Outcome Evaluation
1
Collaboration
1
Developing Position Papers & Drawing up Recommendations
1
Online Meetings & Workshops, Video Conferences, Hybrid Events
1
Good Practice Examples
1
Moderation / Facilitation Skills & Techniques
1
Strategy Development & Strategic Planning
1
Counselling
1
Health Campaigns: Effects & Effectiveness
1
Health Campaigns: Experiences
1
Health Information Materials
1
Medicines, Medical Drugs
1
Mental Health Reporting & Media Representation
1
Indigenous Communication
1
Indigenous Peoples, Indigenous Population
1
Africa: Foreign Media Representation & Image Abroad
1
China: Transnational Information Operations, International Broadcasting, Public Diplomacy
1
Transnational Communication
1
UNESCO
1
Civic Journalism, Public Journalism
1
Journalistic Genres
1
Basic Journalistic Skills
1
Safety of Journalists, Safety Risks of Media Workers
1
News
1
News Agencies
1
Photojournalism
1
Corruption Reporting & Role of Media in Curbing Corruption
1
Election Reporting
1
Protests, Protest Movements, Protest Reporting & Media Representation
1
Risk Communication
1
Science Journalism
1
Metaphors
1
Local Radios, Local Radio Programmes
1
Local Television
1
Business Communication
1
Communication
1
Communication Networks
1
Crowdsourcing
1
Nonverbal Communication, Body Language, Gestures
1
Voice & Speaking
1
Stereotypes in Media & Communication
1
Trust Building: Role of Communication & Media
1
Social Media Landscapes
1
Budgeting, Cost Calculation, Financial Planning
1
Corporate Social Responsibility
1
Financing Media, Financial Media Management
1
Human Resources Development, Personnel Management
1
Direct Marketing
1
Quality Management
1
Starting Media Outlets, Creation of Digital Businesses
1
Migrants, Refugees, Diasporas & Media
1
Migration & Refugees Reporting & (Social) Media Representation
1
Digital Photography
1
Civic Engagement, Citizen & Community Participation
1
Public Interest
1
Police
1
Reputation
1
Trade Unions & Labor Movements: Communication Strategies
1
Magazines
1
Christianity Today (Evangelical Christian Periodical, USA)
1
Youth Magazines
1
Project Management
1
Project Design, Project Planning
1
Project Planning: Terms of Reference
1
Project Financing
1
Radio Formats
1
Radio Programming, Programme Structures & Schedules
1
Helplines, Hotlines
1
Media Effects
1
Fear, Anxiety
1
Buddhism and Communication
1
Hinduism and Communication
1
Islam and Communication
1
Pilgrimages & Pilgrimage Sites
1
Applied Communication Research
1
Communication & Media Indicators
1
Qualitative Analysis
1
Data Collection, Data Collection Methods
1
Indicators & Indices
1
Participatory Research Methods
1
Qualitative Research Methods
1
Focus Groups & Group Discussions (Qualitative Research Method)
1
Quantitative Research Methods
1
Corruption & Combating Corruption
1
Networks & Networking
1
Resilience
1
Theories of Change
1
Low-Cost Technologies
1
Software
1
Mobile Phones, Smartphones
1
Television Programming, Programme Structures & Programme Policies
1
Postcolonial & Decolonial Communication Approaches
1
Suburbs, Poor Districts, Slums, Shanty Towns
1
Audiovisual Language
1
Design & Layout
1
Visualization
1
Youth Cultures, Youth Milieus, Youth Identities
1
Language
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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"Este manual puede ser útil como material de consulta para orientar a los usuarios sobre los medios más apropiados para llevar a cabo una comunicación virtual eficaz, así como para formar parte de las herramientas de entrenamiento que utilicen las instituciones de desarrollo y las organizaciones ... more
"Aufmerksamkeit ist die Leitwährung im Journalismus. Journalisten müssen den Leuten Lebenszeit stehlen, damit sie sich für ihre Botschaft interessieren. Wie lenken Sie die Aufmerksamkeit des Publikums auf Ihre Botschaft? Mit Storytelling. Storytelling heißt, eine Sprache zu finden, die Hirn und ... more
"In the Spring of 2020, we surveyed 355 nonprofit organizations in the process of “virtualizing” their fundraising events. The majority of these organizations worked to create online versions of existing galas and peer-to-peer events (many were walk-a-thons and races). In the process, some nonpr ... more
"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation managem ... more
"The aim of this guidebook is to walk you through – step by step – how to best organize digital events from the concept phase to planning to going live. It includes processes to help you learn from your experiences and improve your future events. This manual will not only assist you in organizin ... more
"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)
"Digital storytelling has been in use since the early 1990s, yet remains a little-known and underutilized method, particularly in social work field education by field educators and students, both in the classroom and field placement settings. As a practice resource, this Digital Storytelling Guidebo ... more
"A Comprehensive Guide to Science Communication includes practical tips and examples of how to best convey science in an engaging way, dos and don’ts when communicating research to the general public, insightful interviews with people involved in public engagement and science communication campaig ... more
"Sharing our story with others is not always easy. In fact, getting to grips with our own story can be a challenging and uncomfortable process. Getting to know someone’s story can feel intimidating and awkward – where do we start, what do we ask? We believe that there’s a simple way to help us ... more

The Public Relations Handbook

London, New York: Routledge, 6th ed. (2021), xv, 423 pp.
"Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-prof ... more
"This compact guide provides helpful hints and advice to support you in your PR work. It should inspire you with ideas and suggestions for your daily engagement. It is designed to be practical and useful, no matter whether you are a greenhorn just starting out or a seasoned old hand. The topics and ... more
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read, ... more
"Deberemos nacer —mejor dicho, renacer— en Internet si queremos tener futuro. De ahí la importancia de los dominios personales, de los nick names, de los avatares y de nuestros perfiles públicos en redes sociales. Somos el rastro que dejamos y el que otros dejan de nosotros. Es lo primero que ... more
"Dieses Buch bietet einen praktischen Leitfaden für Journalismus auf Instagram. Es gibt sowohl die Grundlagen für Instagram-Journalismus, als auch Tipps und Tricks für Profis. Deshalb spielt es keine Rolle, ob die Leserin oder der Leser mit der Plattform schon vertraut ist oder noch nicht. Instag ... more