Filter
425
Featured
Free Access
220
Key Guidance
40
Top Insights
3
Topics
Storytelling
97
Nonprofit Public Relations: Design & Implementation
81
Social Media Marketing & Digital Public Relations
60
Public Relations
44
Science Communication & Research Dissemination
30
Nonprofit Public Relations & Marketing
29
Nonprofit Public Relations: Experiences
24
NGOs & Civil Society Organizations: Communication Strategies & Practices
23
Communication Strategies
22
Strategic Communication Planning
21
Campaigning
14
Development Communication, Communication for Development (C4D)
14
Crisis Communication
13
Rhetorics, Public Speaking, Speeches
12
Online Marketing, Online Public Relations
11
Presentation Skills & Techniques
11
Campaign Strategies
10
Campaigning: Planning & Implementation
10
Press Releases & Press Conferences
10
Communication for Social Change
10
Online Fundraising
10
Organizational Communication, Institutional Communication
10
Fundraising
10
Social Marketing
9
Marketing & Branding
9
Event Marketing & Communication
8
Social Media
8
Participatory Videos & Community Filmmaking
7
Influencers (Social Media)
7
Digital Activism, Cyber Advocacy
6
Media Advocacy, Media Activism
6
Development Communication Campaigns
6
Public Relations: Interview Skills & Training
6
Public Relations: Planning & Implementation
6
Participatory Communication
6
Nonprofit Organizations, NGOs
6
Behaviour Change Communication
6
Gaming, Video Games
6
Corporate Communications
6
Advertising
5
Campaigning: Evaluation, Monitoring, Impact Assessment
5
Development Organizations: Communication Strategies & Media Representation
5
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
5
Community Development
5
Financing Nonprofit Organizations
5
Online Public Relations
5
Communication & Conversation Skills
5
Change & Process Management
5
Nonprofit Advertising, Advertising for Noncommercial Purposes
4
Advocacy
4
Development Aid Public Relations, Development Public Awareness Raising
4
Oral Cultures & Traditions, Oral History, Oral Testimonies
4
Discourse & Discourse Analysis
4
NGO Websites
4
Environmental Communication
4
HIV / AIDS Communication
4
Ethics in Public Relations
3
Public Relations: Evaluation, Monitoring, Impact Assessment
3
Community Communication
3
Community Media
3
Messages, Message Design, Message Analysis
3
Collective Memory & Media, Media Representation of History
3
Nonprofit Management, NGO Management, Management General
3
Communicating Development Projects, Media in Development Programmes
3
Digital Platforms & Intermediaries
3
Interactive Media
3
Digital Journalism, Online Journalism
3
Social Media Marketing in Broadcasting Enterprises
3
Twitter & Microblogs
3
Instagram
3
YouTube
3
Education and Communication / Media
3
Communication for Sustainable Development
3
Corporate Communications: Internal
3
Knowledge Management
3
Political Communication
3
Emotions in Communication & Media
3
Persuasive Communication
3
Infographics & Data Visualization
3
Advertising Planning & Implementation
2
Celebrity Humanitarianism
2
Gender Advocacy & Empowerment, Gender Mainstreaming
2
Social Movements: Communication Strategies & Practices
2
Audiences & Users
2
Target Groups
2
Book Marketing, Branding & Promotion
2
Campaigning: Experiences
2
Catholic Church: Public Relations & Institutional Communication
2
Catholic Digital Media Presence & Online Communities
2
Church Public Relations
2
Parish Communication, Parish Public Relations
2
Theologies of Communication
2
Films
2
Screenwriting, Film Scriptwriting, TV Scriptwriting
2
Groups, Group Communication, Group Development
2
Media Monitoring, Media Observatories
2
Narratives, Narrative Structures
2
Writing & Writing Styles
2
Development NGOs
2
Development Aid Reporting
2
Development Journalism & Media Representation of Development Issues
2
Crossmedia Publishing
2
Financing Digital / Online Media
2
Podcasts
2
Media Marketing, Branding & Promotion
2
Commodities, Raw Materials, Extractive Industries, Mining
2
Higher Education
2
Workshops & Seminars: Methods, Tools, Planning, Experiences
2
Climate Change Communication, Climate Journalism
2
Image Ethics, Ethics in Photojournalism
2
Evaluation Reporting & Communicating Results
2
Gender and Media, Gender and Communication
2
Health Communication
2
Food / Nutrition Communication & Media Representation
2
Developing Countries Reporting & Representation in Foreign / International Media
2
Journalistic Skills
2
Mobile Journalism, Video Journalism
2
Poverty & Impoverished People: Reporting & Media Representation
2
Local Communication & Media
2
Interpersonal Communication, Interpersonal Relations
2
Media & Communication Policies
2
Human Rights Protection
2
Corporate Identity
2
Financing Media: Customer Payments, Subscription Models, User-Based Financing
2
Crowdfunding
2
Low-Cost Solutions, Low Budget Calculation
2
Organisational Development & Capacity Building
2
Photography
2
Social Photography
2
Opinion Leaders, Politicians, Decision Makers, Elites
2
Public Opinion
2
Radio Dramas, Radio Soap Operas, Radio Fiction
2
Everyday Life
2
Creativity
2
Data Analysis & Interpretation
2
Interviewing (Journalistic Genre)
2
Research Report Writing
2
Mobile Phone Apps
2
Mobile Phone Use for Social Purposes, Mobiles for Development
2
Non-Western Communication Approaches
2
Visual Communication
2
Advertising Sales Management
1
Children & Advertising
1
Digital Advertising, Online Advertising
1
Merchandising & Social Merchandising
1
Outdoor Advertising
1
Advocacy Campaigns
1
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
1
Advocacy & Empowerment: Migrants & Refugees
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Civic Engagement, Citizen Participation, Civil Society & Media
1
Film & Video Advocacy / Activism
1
Lobbying
1
Agricultural Information & Extension
1
Audience Feedback, Interaction & Participation
1
Community Radio Audiences & Use
1
Digital & Social Media Use, Internet Use
1
Digital & Social Media Use: Youth
1
Prosumers & User Self-Marketing
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Interactive Radio: Audience Participation, Interaction & Feedback
1
Mobile Phone Use
1
Reading, Reading Habits, Reading Skills
1
Authoritarian Regimes: Media Systems & Landscapes
1
Independent & Oppositional Media in Authoritarian Regimes
1
E-Books & Digital Book Publishing
1
Scholarly Book Publishing, Academic Book Publishing
1
Campaigning: Message Design
1
Campaigning: Target Groups
1
Digital Media Campaigns
1
Public Awareness Campaigns
1
COPE (Catholic Radio Network, Spain)
1
Solidarity
1
World Youth Day (Catholic Church)
1
Children and Media
1
Animated Cartoons, Animated Films
1
Child Protection, Protection of Minors
1
Children: Media Representation & Reporting
1
Children's Theatre
1
Comics, Cartoons, Caricatures
1
Educational Comics & Comics for Development
1
Christian Press: Evangelical / Protestant & Others
1
Christian Social Media Presence & Online Communities
1
Celebrities, Idols, Stars
1
Film & Gender
1
Film Directing
1
Comedies
1
Documentaries, Television Documentaries, Web Documentaries
1
Science & Research Dissemination Films
1
Short Films
1
Film Studies & Research
1
Associations: Communication Strategies & Practices
1
Public Diplomacy, Cultural Diplomacy
1
Viral Spots & Viral Online Communication
1
Press Officers, Spokesmen
1
Public Relations Education, Public Relations Training
1
Public Relations: Radio
1
Alternative Communication & Media
1
Comunicación Popular
1
Community Radio Journalism & Production Skills
1
Community Reporters, Media Volunteers
1
Graffiti, Wall Paintings, Street Art
1
Conflicts
1
Reconciliation Work
1
Conflict Prevention, Mediation & Reconciliation: Role of Media
1
Foreign Conflict Reporting, International War Reporting
1
Human Security Reporting
1
Trauma: Media Representation & Reporting
1
War Reporting
1
Contents of Media
1
Content Analysis (Research Method)
1
Media Criticism
1
Culture and Communication, Culture and Media
1
Theatre for Development
1
Visual Arts, Painting
1
Creative & Cultural Industries
1
Culture (General)
1
Digital Cultures
1
Literature
1
Authors, Writers
1
Tales, Legends, Traditional Literary Lore
1
Corporate Donors
1
World Bank
1
International NGOs
1
Volunteers & Volunteer Management
1
National Development Planning
1
Millenium Development Goals (MDG)
1
Development Studies, Development Research
1
Public-Private Partnerships
1
Development Communication: Indigenous & Traditional Communication
1
Posters for Development & Education
1
Poverty Reduction: Role of Media
1
Digital Communication, Digital Media
1
Algorithms & Big Data
1
Digital Media Usability
1
Digital Media Management, Online Media Management
1
Digital Skills, Digital Production Skills
1
Email, Electronic Mail
1
WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Social Media in Political Communication
1
Web Entertainment Series
1
Search Engines
1
Blogging, Blogs
1
Facebook
1
Influencer Marketing
1
Journalistic Social Media Use
1
TikTok
1
WhatsApp
1
Websites
1
Website Design & Development
1
Discrimination-Sensitive Language, Minority-Sensitive Journalism
1
Health Communication: Disadvantaged Groups, Minorities, Hard-to-Reach Audiences
1
Disaster & Humanitarian Crisis Reporting
1
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
1
Emergency Health Communication
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Disinformation, Misinformation, Fake News
1
Countering Hate Speech, Disinformation & Propaganda
1
Information Products & Services
1
Informal Sector, Informal Economy
1
Markets (General)
1
Market Strategies
1
Alternative Economy, Solidarity Economy, Social Economy Businesses, Fair Trade
1
Domestic Workers
1
Poverty & Poverty Reduction
1
Microcredits, Microfinance, Small-Scale Loans
1
Privatization
1
Adult Education
1
Educational Games, Serious Games
1
Educational Media: Evaluation, Monitoring, Impact Assessment
1
Educational Methods
1
Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
1
Nonformal Education
1
Webinars
1
Addiction to Media & Video Games, Effects of Media on Mental Health
1
Humour, Parody, Satire
1
Radio Entertainment
1
Television Entertainment, Television Entertainment Programmes
1
Soap Operas & Telenovelas
1
Television Entertainment: Specific Programmes
1
Biodiversity Communication
1
Environmental & Land Conflicts Reporting & Media Representation
1
Water Resources Management, Water Access & Supply
1
Ethics in Media & Communication
1
Accountability & Transparency of the Media
1
Ethics in Nonprofit & Community Journalism
1
Social Norms
1
Evaluation Design & Implementation
1
Evaluation Methods, Evaluation Tools
1
Impact Assessment & Outcome Evaluation
1
Collaboration
1
Developing Position Papers & Drawing up Recommendations
1
Online Meetings & Workshops, Video Conferences, Hybrid Events
1
Good Practice Examples
1
Moderation / Facilitation Skills & Techniques
1
Strategy Development & Strategic Planning
1
Counselling
1
Health Campaigns: Effects & Effectiveness
1
Health Campaigns: Experiences
1
Health Information Materials
1
Medicines, Medical Drugs
1
Mental Health Reporting & Media Representation
1
Indigenous Communication
1
Indigenous Peoples, Indigenous Population
1
Africa: Foreign Media Representation & Image Abroad
1
China: Transnational Information Operations, International Broadcasting, Public Diplomacy
1
Transnational Communication
1
UNESCO
1
Civic Journalism, Public Journalism
1
Journalistic Genres
1
Basic Journalistic Skills
1
Safety of Journalists, Safety Risks of Media Workers
1
News
1
News Agencies
1
Photojournalism
1
Corruption Reporting & Role of Media in Curbing Corruption
1
Election Reporting
1
Protests, Protest Movements, Protest Reporting & Media Representation
1
Risk Communication
1
Science Journalism
1
Metaphors
1
Local Radios, Local Radio Programmes
1
Local Television
1
Business Communication
1
Communication
1
Communication Networks
1
Crowdsourcing
1
Nonverbal Communication, Body Language, Gestures
1
Voice & Speaking
1
Stereotypes in Media & Communication
1
Trust Building: Role of Communication & Media
1
Social Media Landscapes
1
Budgeting, Cost Calculation, Financial Planning
1
Corporate Social Responsibility
1
Financing Media, Financial Media Management
1
Human Resources Development, Personnel Management
1
Direct Marketing
1
Quality Management
1
Starting Media Outlets, Creation of Digital Businesses
1
Migrants, Refugees, Diasporas & Media
1
Migration & Refugees Reporting & (Social) Media Representation
1
Digital Photography
1
Civic Engagement, Citizen & Community Participation
1
Public Interest
1
Police
1
Reputation
1
Trade Unions & Labor Movements: Communication Strategies
1
Magazines
1
Christianity Today (Evangelical Christian Periodical, USA)
1
Youth Magazines
1
Project Management
1
Project Design, Project Planning
1
Project Planning: Terms of Reference
1
Project Financing
1
Radio Formats
1
Radio Programming, Programme Structures & Schedules
1
Helplines, Hotlines
1
Media Effects
1
Fear, Anxiety
1
Buddhism and Communication
1
Hinduism and Communication
1
Islam and Communication
1
Pilgrimages & Pilgrimage Sites
1
Applied Communication Research
1
Communication & Media Indicators
1
Qualitative Analysis
1
Data Collection, Data Collection Methods
1
Indicators & Indices
1
Participatory Research Methods
1
Qualitative Research Methods
1
Focus Groups & Group Discussions (Qualitative Research Method)
1
Quantitative Research Methods
1
Corruption & Combating Corruption
1
Networks & Networking
1
Resilience
1
Theories of Change
1
Low-Cost Technologies
1
Software
1
Mobile Phones, Smartphones
1
Television Programming, Programme Structures & Programme Policies
1
Postcolonial & Decolonial Communication Approaches
1
Suburbs, Poor Districts, Slums, Shanty Towns
1
Audiovisual Language
1
Design & Layout
1
Visualization
1
Youth Cultures, Youth Milieus, Youth Identities
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Handbuch NGO-Kommunikation
Wiesbaden: Springer VS (2018), x, 540 pp.
"Nichtregierungsorganisationen (NGO) haben in den letzten 20 Jahren stark an Bedeutung zugenommen. Die fortschreitende Globalisierung hat sie zu eigenständigen politischen Akteuren gemacht, deren Rolle von der Kontrolle bis zur aktiven politischen Mitgestaltung reicht. Und etablierte Institutionen
...
Digital Activism Survey on Palestinian Civil Society Organizations: A Questionnaire on Performance, Challenges and Needs
Haifa: 7amleh – Arab Center for Social Media Advancement (2018), 67 pp.
"The results of the questionnaire showed that most Palestinian organizations do think about and deal with media work in general. Since ninety-three percent of the organizations surveyed were already dealing with media, while 58% employed at least one person in a specialist position. Only 32% had a s
...
Die internationale Öffentlichkeitsarbeit von NGOs im 21. Jahrhundert
"Dieser Beitrag gibt einen Überblick über relevante Ansätze und Erkenntnisse zur Koordination und Organisation internationaler PR von NGOs. Darüber hinaus werden Befunde einer empirischen Studie vorgestellt, in der die Öffentlichkeitsarbeit internationaler NGOs vor dem Hintergrund der generisch
...
So wird man Influencer! Machen, was man liebt, und Geld damit verdienen
München: Redline Verlag (2018), 239 pp.
"So manche oder mancher spielt mit dem Gedanken, seine Social-Media-Aktivitäten und Reichweite zum Beruf zu machen und etwa mit Instagram seinen Lebensunterhalt zu bestreiten. Dass das jedoch weit mehr bedeutet, als gekaufte Produkte möglichst unauffällig im Netz zu platzieren, zeigt Marie Luise
...
Digital Stories as Data
"This chapter describes how digital storytelling can be used as a method for data collection. The author’s dissertation study is used to demonstrate the practical application of this method." (Abstract)
Storytelling in Organizations: A New Approach to Change, Brand, Project and Knowledge Management
Berlin: Springer (2018), xi, 119 pp.
"This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporat
...
YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
Lioncrest Publishers (2018), 192 pp.
"In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You'll learn the seven essential ingredients for a profitable channel, new strateg
...
Social Media Marketing in China mit WeChat: Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business
Wiesbaden: Springer Gabler (2018), xviii, 247 pp.
"Dieses Buch zeigt, wie Unternehmen den Instant-Messaging-Dienst WeChat für ihr Social Media Marketing in China erfolgreich nutzen können. Denn WeChat ist viel mehr als ein mobiler Messenger – es ist Alltagsbegleiter und bezahlt beispielsweise Stromrechnungen, vereinbart Arzttermine, kauft Flug-
...
Digital Civil Society: Wie zivilgesellschaftliche Organisationen im Web 2.0 politische Ziele verfolgen
Wiesbaden: Springer VS (2018), 317 pp.
"Jasmin Fitzpatrick widmet sich aus politikwissenschaftlicher Perspektive zivilgesellschaftlichen Organisationen und untersucht, wie diese das Potenzial der neuen Kommunikationskanäle des Web 2.0 nutzen. Im Fokus stehen zum einen ihre Mobilisierung von Unterstützern und zum anderen ihre Absicht, d
...
Erzählen: Ein interdisziplinäres Handbuch
Stuttgart: Metzler (2017), 363 pp.
Storytelling in the Digital Age: A Guide for Nonprofits
Nashville, TN: Charity Channel Press (2017), 200 pp.
"Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, emotional stories about the work that you do every day. Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combi
...
Storytelling: Eine Methode für das Change-, Marken-, Projekt- und Wissensmanagement
Berlin; Heidelberg: Springer, 3rd ed. (2017), x, 142 pp.
"Dieses Buch erklärt praxisnah, wie Storytelling, eine Methode des narrativen, auf Geschichten und Erzählungen beruhenden Wissensmanagements, in allen betrieblichen Handlungsfeldern - vom Qualitäts- über das Informations- bis zum Change Management - eingesetzt werden kann: Beteiligte werden zu a
...
A Video Storytelling Method to Enhance Agricultural Extension: Workshop Handbook
Key Guidance
East Lansing, Mich.: Michigan State University, Global Center for Food Systems Innovation (GCFSI) (2017), 24 pp.
"This handbook is designed to provide tools for civil society institutions interested in developing and utilizing participatory videos as part of their toolkit. It is intended to serve as a practical guide for aiding organizations to conceptualize, produce, and screen participatory videos in communi
...
Claves en la planificación de la publicidad online: Fundamentos, herramientas y retos
Madrid: Asociación para la Investigación de Medios de Comunicación (AIMC), revised ed. (2017), 324 pp.
Storytelling for Social Change: Leveraging Documentary and Comedy for Public Engagement in Global Poverty
Journal of Communication, volume 67, issue 5 (2017), pp. 678-701
"Narrative is essential for public engagement with global poverty. Stand Up Planet, a documentary about global development, was produced to evaluate the effects of a little-utilized nonfiction comedy narrative. Using a pretest–posttest experimental design, this study examines shifts in U.S. audien
...
Indian News Media and the Production of News in the Age of Social Discovery
Oxford: Reuters Institute for the Study of Journalism (2017), 29 pp.
"This report examines the social media strategies of a sample of six leading English-language Indian news organisations, two newspapers (Hindustan Times and The Indian Express), two television stations (NDTV and News18), and two digital-born organisations (Firstpost and The Quint). The context is ex
...
Strategic Planning for Public Relations
Key Guidance
London; New York: Routledge (2017), xxxiv, 540 pp.
"Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strat
...
