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Resilience & Storytelling

Televizion, volume 31 (2018), pp. 3-43

Strategic Social Media Management for NGOs

In: Handbook of Communication for Development and Social Change
Singapore: Springer (2018), 18 pp.
"Social media channels provide intriguing opportunities for NGOs to communicate with their audiences, raise awareness, and campaign for change. Maintaining strong social media communication that supports the organization’s ability to achieve its goals is the mandate of social media management, the ... more
"Like we control our data, we should be aware that dealing with social media as a party or as a politician carries with it a far bigger responsibility than for an individual who uses it. Inappropriate posts or retweets of information that have not been cross-checked can cause havoc in communities an ... more
"Esta guía metodológica sistematiza dinámicas y herramientas construidas colectivamente por el equipo de la Asociación Voces Nuestras y agrupaciones aliadas. Nuestra propuesta fue aplicada y validada en procesos de formación a partir del año 2017, en el trabajo con organizaciones puente y defe ... more
"The results of the questionnaire showed that most Palestinian organizations do think about and deal with media work in general. Since ninety-three percent of the organizations surveyed were already dealing with media, while 58% employed at least one person in a specialist position. Only 32% had a s ... more
"Non Governmental Organizations (NGO) üben Funktionen der gesellschaftlichen Kontrolle und der Anwaltschaft für Benachteiligte aus; sie agieren zum Teil selbst offensiv oder konfrontativ in der Öffentlichkeit. Mit ihrer zunehmenden öffentlichen Präsenz steigen allerdings auch der Bedarf an Legi ... more
"Matthias Kuhnert geht der Frage nach, wie zivilgesellschaftliche Gruppen bei der Bevölkerung um Unterstützung für ihre Tätigkeit warben. Am Beispiel zweier britischer NGOs, War on Want und Christian Aid, wird deutlich, welche Emotionen humanitäre Organisationen einsetzten, um ihre Botschaften ... more
"Praxiswissen" zeigt, wie Vereine und Verbände erfolgreiche Presse- und Öffentlichkeitsarbeit machen können. Der Autor vermittelt das Know-how und Handwerkszeug, das notwendig ist, um interessante Pressemitteilungen, Selbstdarstellungen und Faltblätter zu schreiben; Pressekonferenzen und Intervi ... more
"Dieses Buch erklärt praxisnah, wie Storytelling, eine Methode des narrativen, auf Geschichten und Erzählungen beruhenden Wissensmanagements, in allen betrieblichen Handlungsfeldern - vom Qualitäts- über das Informations- bis zum Change Management - eingesetzt werden kann: Beteiligte werden zu a ... more
"This handbook is designed to provide tools for civil society institutions interested in developing and utilizing participatory videos as part of their toolkit. It is intended to serve as a practical guide for aiding organizations to conceptualize, produce, and screen participatory videos in communi ... more
"The guide includes software that contains the functionality that most nonprofits need: fundraising, email marketing, advocacy/grassroots organizing, and Peer-to-Peer fundraising. We looked for programs that could be used by organizations small to large, were scalable, and offered great training res ... more
"Fernandes considers the rise of storytelling alongside the broader shift to neoliberal, free-market economies. She argues that stories have been reconfigured to promote entrepreneurial self-making and restructured as easily digestible soundbites mobilized toward utilitarian ends. Fernandes roams th ... more

Primer of Public Relations Research

New York: Guilford Press, 3rd ed. (2017), xii, 404 pp.
"There is a form that suits every element of a story best – no matter if you›re telling your story in print or online. This flowchart helps you to decide which part of your story is best presented as text, pictures, video or as a graphic or chart. Start with the question “What is the story abo ... more

Strategic Planning for Public Relations

London; New York: Routledge (2017), xxxiv, 540 pp.
"Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strat ... more
"This report examines the social media strategies of a sample of six leading English-language Indian news organisations, two newspapers (Hindustan Times and The Indian Express), two television stations (NDTV and News18), and two digital-born organisations (Firstpost and The Quint). The context is ex ... more
"This book is the perfect guide to aspiring storytellers as it illustrates the different manner of how and why stories are told, and how to make them "interactive." Storytelling features heavy game development as a method of storytelling and delivery, and how to develop compelling plots, characters, ... more