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Das Storytelling-Handbuch

St. Gallen; Zürich; Berlin: Midas Management Verlag (2018), 320 pp.
" Storytelling klingt zwar einfach, aber Methoden und Begriffe der Filmdramaturgie anzuwenden, ohne sie tatsächlich verstanden zu haben, funktioniert nur begrenzt. So hat das vielgepriesene Storytelling oft nicht den erhofften Erfolg. Tolle Visionen lösen sich in Luft auf und die zündende Idee bl ... more

Resilience & Storytelling

Televizion, volume 31 (2018), pp. 3-43
"Like we control our data, we should be aware that dealing with social media as a party or as a politician carries with it a far bigger responsibility than for an individual who uses it. Inappropriate posts or retweets of information that have not been cross-checked can cause havoc in communities an ... more
"Esta guía metodológica sistematiza dinámicas y herramientas construidas colectivamente por el equipo de la Asociación Voces Nuestras y agrupaciones aliadas. Nuestra propuesta fue aplicada y validada en procesos de formación a partir del año 2017, en el trabajo con organizaciones puente y defe ... more
"The results of the questionnaire showed that most Palestinian organizations do think about and deal with media work in general. Since ninety-three percent of the organizations surveyed were already dealing with media, while 58% employed at least one person in a specialist position. Only 32% had a s ... more
"Matthias Kuhnert geht der Frage nach, wie zivilgesellschaftliche Gruppen bei der Bevölkerung um Unterstützung für ihre Tätigkeit warben. Am Beispiel zweier britischer NGOs, War on Want und Christian Aid, wird deutlich, welche Emotionen humanitäre Organisationen einsetzten, um ihre Botschaften ... more
"Dieses Buch erklärt praxisnah, wie Storytelling, eine Methode des narrativen, auf Geschichten und Erzählungen beruhenden Wissensmanagements, in allen betrieblichen Handlungsfeldern - vom Qualitäts- über das Informations- bis zum Change Management - eingesetzt werden kann: Beteiligte werden zu a ... more
"This handbook is designed to provide tools for civil society institutions interested in developing and utilizing participatory videos as part of their toolkit. It is intended to serve as a practical guide for aiding organizations to conceptualize, produce, and screen participatory videos in communi ... more
"The guide includes software that contains the functionality that most nonprofits need: fundraising, email marketing, advocacy/grassroots organizing, and Peer-to-Peer fundraising. We looked for programs that could be used by organizations small to large, were scalable, and offered great training res ... more
"Fernandes considers the rise of storytelling alongside the broader shift to neoliberal, free-market economies. She argues that stories have been reconfigured to promote entrepreneurial self-making and restructured as easily digestible soundbites mobilized toward utilitarian ends. Fernandes roams th ... more

Primer of Public Relations Research

New York: Guilford Press, 3rd ed. (2017), xii, 404 pp.
"There is a form that suits every element of a story best – no matter if you›re telling your story in print or online. This flowchart helps you to decide which part of your story is best presented as text, pictures, video or as a graphic or chart. Start with the question “What is the story abo ... more
"This book is the perfect guide to aspiring storytellers as it illustrates the different manner of how and why stories are told, and how to make them "interactive." Storytelling features heavy game development as a method of storytelling and delivery, and how to develop compelling plots, characters, ... more
"This article examines the diverse factors shaping the involvement of non-governmental organisation (NGO) with humanitarian photography, paying particular attention to cooperative relationships with photojournalists intended to facilitate the generation of visual coverage of crises otherwise margina ... more
"Narrative is essential for public engagement with global poverty. Stand Up Planet, a documentary about global development, was produced to evaluate the effects of a little-utilized nonfiction comedy narrative. Using a pretest–posttest experimental design, this study examines shifts in U.S. audien ... more