"Gives practical guidelines to enable non-artists to make their own visual aids such as discussion starters, picture cards, flannelborads and community maps. Includes sections on common pictorial conventions; how to draw and use colour, how to copy and adapt pictures, how to make and use a range of
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people-Centred visual aids; and how to plan and conduct training workshops on visual communication. Also examines the failure of one-way 'message' driven communications, the neo-Colonial assumptions of research on visual literacy and promotes a 'people-Centred' alternative to building visual literacy skills and capacity." (Catalogue Intermediate Technology Publications 2000)
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"Myron J. Pereira, SJ, brings together his years of experience in Development Communication as the director of ASTHA, a department of the Xavier Institute of Communications, Bombay. In this book he deals with sound slides, video, audio-cassettes and posters, street-plays and puppets and how they can
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be effectively used to transform the society. Essentially this is a 'how to' book. Numerous media practitioners are not professionals in any way. They are teachers, pastors, social workers, community organizers and political activists. But they are aware of the influence of modern communications and they would like to improve their skills and widen their perspectives both in communication and with the media. The book is meant for them." (Back cover)
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