"Intended for journalists in developing countries, this manual gives an account of the functions carried out in the newsroom. The first section deals with aspects of the reporter's job, including news writing and stylistics, interviewing, and press law. The second section discusses the duties of the
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news editor, including maintaining perennial sources, thinking ahead, following up on hard news items, promoting creative angles to news stories, and cultivating news from rural areas. The third section covers components of subediting, such as design and layout, typography, headline and caption writing, and elements of style. The fourth section explores developing ideas for feature writing, while the last section outlines principles of photo editing." (commbox)
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"Mientras la prensa es mediata, la radio es inmediata. Puede estar al pie de la noticia en cualquier momento y podemos recibir su mensaje casi sin limitaciones, porque el transistor y las baterías no nos obligan a depender de la energía eléctrica. Lo anterior nos hace pensar que la radio requiere
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, día a díá, más gente preparada en su manejo, mejores especialistas en cada una de sus manifestaciones y auténticos místicos de una profesión, tan llena de expectativas, de futuro y de grandes realizaciones. La competencia de Ja radio frente a los otros medios, es primordialmente dar, cada vez, más y mejor servicio. Y antes que disputarse un determinado público, le brinda a éste un complemento y una mayor ampliación de la cultura, la información y la distracción. El principal objetivo de este libro es poder brindar a quienes se interesen por la radio una información lo más completa posible sobre sü funcionamiento, su manejo, sus incidencias como medio de comunicación y las diferentes alternativas que brinda en el plano profesional." (Introducción, página 9)
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"La obra constituye uno de los aportes más valiosos que se hayan escrito para orientar adecuadamente en trabajo idóneo de los radiodifusores, y la participación de los radioescuchas, en el proceso de la comunicación puesta al servicio de la educación, la cultura y el desarrollo de las naciones.
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" (Descripción de la casa editorial)
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"The monograph, as the name suggests, is about visual literacy, communication and visual design. It goes beyond mere definition and does more than provide a theoretical framework. The monograph relates to the practical concerns of designing culture-oriented visual materials for use in functional lit
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ercy and development communication in different cultures and countries. The guidelines are intended to be useful to all designers of visual materials whatever their cultural setting. The message is: read your own culture and understand your own visual language as you design visual messages for use in your particular cultural setting." (Page 8)
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"The purpose of this monograph is to show how smaller film production teams, using only simple equipment and materials, and often restricted by tight budgets, can achieve satisfactory animation effects. Through discussion of what animation can do, the mechanics of motion, and the fundamentals of pre
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paring for animation, the would-be animator is offered a variety of production methods, each with its specific quality, effect and impact." (Back cover)
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"In this booklet, we describe in some detail the successful Liberian experiment, and suggest ways in which other countries may organize a similar project through their Information Ministry or other development agency. The third part of the booklet, is a simple "how-to-do-it guide for the editor/publ
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isher of a mimeo newspaper It is, in fact, an elementary manual for the journalist who has had no professional experience, and is in a form suitable for reprinting and wide distribution to the staffs of the rural papers. The mimeo newspaper is, admittedly, a rudimentary form of publishing, technically limited by the capacity of the equipment used. It is none the less significant for all that, and in passing, it should be noted that with skill and care, a professional looking paper can be produced. The important thing, however, is that this method of production enables a means of expression and establishes a small business enterprise, years before it would be economically possible with conventional printing plant. On the basis of the Liberian experience, it is estimated that a paper could be established with an initial outlay of as little as $100, and that it could provide a living for its owner/editor from the outset. This is a beginning from which a publisher and a community might aspire to progress until the time when a printed broadsheet can be produced by a professional staff on a modern printing plant." (Preface)
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"This book is intended to serve a number of purposes: For those concerned in management, it provides ideas about the use of radio in Africa and a guide to the development of staff and staff training programmes. For instructors and training officers, it offers source material for lectures and demonst
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rations and help in working out training projects. In the early chapters many questions are raised which can be used as the basis of class discussions. Discussion of ideas is valuable: it stimulates thinking and gives the instructor a chance to find out whether his ideas are getting through. For senior producers who may have trainees to supervise but little time to spend with them, this book may provide what is needed for assignment work. It will be useful also for working broadcasters with little or no access to training facilities and for students of broadcasting it provides a course manual. Outside contributors interested in radio, teachers and discussion group leaders can learn from it something about how radio and radio programming works." (How to use this book)
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