Economics, Markets & Viability of Media
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"The article analyses the turnaround in guidelines occurring in public policies for culture in Brazil. This is placed in the context of the transition from the government of Luiz Inácio Lula da Silva to the Dilma Rousseff administration, including the end of the cycle of shared leadership between M ... more
"While several codes in these countries [where news media are considered less free] call for media owners to place responsibility for content above their commercial interests, the reality is that when promulgated by governments they can threaten rather than enhance freedom of the press. When volunta ... more
"This edition is “special” as it provides a rich body of evidence demonstrating local creative economy decision makers and stakeholders in action that did not exist before. The evidence and analysis are presented in two formats: in this printed report and in a new webdocumentary that accompanies ... more

Understanding Media Economics

Los Angeles; London: Sage, 2nd ed. (2013), xii, 216 pp.
"In line with the rapidly evolving digital media landscape, this second and fully revised edition of Understanding Media Economics moves beyond the convention of a sector-specific approach to analysis of media economics, and instead offers a framework focused on key themes and imperatives that, in t ... more
"Given that over half the revenues of global newspaper publishing come from advertising (80% in the US and 57% in OECD countries, OECD, 2010), we study how media firms internalize the effect of their own coverage on advertisers' sales and hence on their own advertising revenues. We show, within a fr ... more
"The research objective of this article is to examine both the socio-economic contexts in which the media in French-speaking Africa are evolving and the financing methods of these media outlets, notably by focusing on the issues of advertising, state subsidies and unconventional funding methods. Thi ... more
"Whereas most continents see circulation of newspapers drop, Latin America is one of the few areas in the world with rising newspaper circulation. A substantial part of this rise is caused by the introduction of free newspapers in a dozen countries on the continent. We map this development, discuss ... more
This report documents some very significant differences in how media companies in different countries have fared over the last decade, examining six affluent democracies (Finland, France, Germany, Italy, the United Kingdom and the United States) as well as two emerging economies (Brazil and India).
"This report finds that while media ownership is sometimes obvious, media owners often use their spouse, parents or trusted friends to register their media outlets, making it difficult to obtain clear data on media ownership. For instance, the researcher notes that the connection of presidential can ... more
"In 2003 WIPO published common guidelines on carrying out such research throughout the world. This methodology outlines four groups of copyright industries, identified on the basis of their level of dependence on copyright material. It establishes a set of major indicators – contribution to GDP, e ... more
"At an international level, the media development community should advocate for standards governing media cross-ownership limitations, best practices in media licensing, and the licensing of the broadcast spectrum. States should adopt net neutrality and support increased uncensored access to social ... more
"Kommunikative Grenzüberschreitungen finden auch im Hinblick auf Marktstrukturen und Managementstrategien von Medienunternehmen statt. Bei solchen grenzüberschreitenden Aktivitäten stehen aus medienökonomischer Perspektive strukturelle Zusammenhänge zwischen Beschaffungs- und Absatzmärkten sow ... more

Einführung in die Medienökonomie

Konstanz; München: UVK, 3., überarb. Aufl. (2012), 277 pp.
"Dieses Lehrbuch gibt einen Überblick über die Besonderheiten, ökonomischen Strukturen und die Entwicklungen in der Medienbranche. Für die Sektoren Presse, Rundfunk und Internet werden die Marktstrukturen und die sich daraus ergebenden Wettbewerbsverhältnisse analysiert. Auf der Basis dieser Ra ... more
"Around the world, the press is struggling to find its place in today's changing information market. Skeptics foresee an imminent death if it fails to reform its means of production and dissemination, while optimists praise its capacity to resist the onslaught of other mass media. This article aims ... more