Economics, Markets & Viability of Media
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"Given that over half the revenues of global newspaper publishing come from advertising (80% in the US and 57% in OECD countries, OECD, 2010), we study how media firms internalize the effect of their own coverage on advertisers' sales and hence on their own advertising revenues. We show, within a fr ... more
"John Sinclair and Joseph D. Straubhaar provide a comprehensive account of television production, distribution and reception in Spanish- and Portuguese-speaking Latin American countries, showing how Mexican and Brazilian programmes have dominated in the region, and placing regional output in the con ... more
"The growing nonprofit news sector is showing some signs of economic health, and most leaders of those outlets express optimism about the future, according to a new study by the Pew Research Center. But many of these organizations also face substantial challenges to their long-term financial well-be ... more
"This edition is “special” as it provides a rich body of evidence demonstrating local creative economy decision makers and stakeholders in action that did not exist before. The evidence and analysis are presented in two formats: in this printed report and in a new webdocumentary that accompanies ... more
"Kommunikative Grenzüberschreitungen finden auch im Hinblick auf Marktstrukturen und Managementstrategien von Medienunternehmen statt. Bei solchen grenzüberschreitenden Aktivitäten stehen aus medienökonomischer Perspektive strukturelle Zusammenhänge zwischen Beschaffungs- und Absatzmärkten sow ... more
This report documents some very significant differences in how media companies in different countries have fared over the last decade, examining six affluent democracies (Finland, France, Germany, Italy, the United Kingdom and the United States) as well as two emerging economies (Brazil and India).
"Around the world, the press is struggling to find its place in today's changing information market. Skeptics foresee an imminent death if it fails to reform its means of production and dissemination, while optimists praise its capacity to resist the onslaught of other mass media. This article aims ... more
"At an international level, the media development community should advocate for standards governing media cross-ownership limitations, best practices in media licensing, and the licensing of the broadcast spectrum. States should adopt net neutrality and support increased uncensored access to social ... more

Einführung in die Medienökonomie

Konstanz; München: UVK, 3., überarb. Aufl. (2012), 277 pp.
"Dieses Lehrbuch gibt einen Überblick über die Besonderheiten, ökonomischen Strukturen und die Entwicklungen in der Medienbranche. Für die Sektoren Presse, Rundfunk und Internet werden die Marktstrukturen und die sich daraus ergebenden Wettbewerbsverhältnisse analysiert. Auf der Basis dieser Ra ... more
"Whereas most continents see circulation of newspapers drop, Latin America is one of the few areas in the world with rising newspaper circulation. A substantial part of this rise is caused by the introduction of free newspapers in a dozen countries on the continent. We map this development, discuss ... more
"In 2003 WIPO published common guidelines on carrying out such research throughout the world. This methodology outlines four groups of copyright industries, identified on the basis of their level of dependence on copyright material. It establishes a set of major indicators – contribution to GDP, e ... more
"This report finds that while media ownership is sometimes obvious, media owners often use their spouse, parents or trusted friends to register their media outlets, making it difficult to obtain clear data on media ownership. For instance, the researcher notes that the connection of presidential can ... more
"The research objective of this article is to examine both the socio-economic contexts in which the media in French-speaking Africa are evolving and the financing methods of these media outlets, notably by focusing on the issues of advertising, state subsidies and unconventional funding methods. Thi ... more