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Output Type
Media Development: An Evaluation of Five Capacity-Strengthening Projects
London: BBC Media Action (2015), 60 pp.
"BBC Media Action has been involved in media development since it was founded in 1999. Over the years, we have designed and deployed a broad range of evaluation approaches and methodologies to assess the impact of and learn from our work. This has generated much internal discussion: Are we measuring
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Can We Measure Media Impact? Surveying the Field
Stanford Social Innovation Review, issue fall (2015), pp. 47-55
"More and more news outlets rely on philanthropic funding. With such funding come new questions about the effect that media content has on citizens and policymakers. Traditional metrics, most observers agree, are insufficient. But the value of alternative metrics is an open issue. Two scholars analy
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Participatory Video and the Most Significant Change: A Guide for Facilitators
InsightShare; UNICEF (2015), 105 pp.
"This toolkit is for organisations planning to use 'participatory video and the most significant change' (PVMSC) to evaluate their social change projects. Part one gives an overview of the key stages and things to consider when preparing for a PVMSC process and includes perspectives and feedback fro
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The Political and Ideological Dimension of the Measurement of Freedom of Information: Assessing the Interplay Between Neoliberalism and the Freedom of the Press Index
International Communication Gazette, volume 76, issue 6 (2014), pp. 505-527
"By illustrating the rise of neoliberalism as a case in point, the study hypothesises a neoliberal influence on the measurement of freedom of information. To test such assumption, the work describes three ideal typical models of freedom of information – the liberal, egalitarian and neoliberal mode
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Evaluation Theory, Models, and Applications
Deep Insights
San Francisco: Jossey-Bass, 2nd ed. (2014), xxxiii, 766 pp.
"The book begins with an overview of the evaluation field and program evaluation standards, and proceeds to cover the most widely used evaluation approaches. With new evaluation designs and the inclusion of the latest literature from the field, this second edition is an essential update for professi
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Assessing the Impact of TMF on the Tanzanian Media: A Practical Approach
Global Media Journal - German Edition, volume 4, issue 2 (2014), 11 pp.
"The Tanzania Media Fund (TMF) supports individual journalists and media institutions to produce quality public interest and investigative journalism content that better informs the public, contributes to debate and thereby increases public demand for greater accountability in Tanzania. TMF has used
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A Participatory Framework for Researching and Evaluating Communication for Development and Social Change
In: The Handbook of Development Communication and Social Change
Chichester: Wiley Blackwell (2014), pp. 298-320
"This chapter first discusses evaluation of communication for development in relation to ideas around participation and social change, before presenting the framework for evaluating communication for development and social change, and the key principles that underpin it. It then describes some of th
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A Literature Review on Health Communication Campaign Evaluation with Regard to the Prevention and Control of Communicable Diseases in Europe
Stockholm: European Centre for Disease Prevention and Control (ECDC) (2014), iv, 79 pp.
"The purpose of this review is to contribute to the evidence base on health communication evaluation research in order to aid public health professionals and researchers in the development of future evaluation strategies. The review is divided into two sections. In the first section the focus is on
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Evaluating the Impacts of Media Assistance: Problems and Principles
Global Media Journal - German Edition, volume 4, issue 2 (2014), 21 pp.
"This paper suggests that the problem of impact evaluation of media assistance is understood to be more than a simple issue of methods, and outlines three underlying tensions and challenges that stifle implementation of effective practices in media assistance evaluation. First, there are serious con
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Systematic Review of the Effectiveness of Mass Media Interventions for Child Survival in Low- and Middle-Income Countries
Journal of Health Communication, volume 19, issue suppl. 1 (2014), pp. 190-215
"Through a systematic review of the literature, this article summarizes and evaluates evidence for the effectiveness of mass media interventions for child survival. To be included, studies had to describe a mass media intervention; address a child survival health topic; present quantitative data fro
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Field Guide for Evaluation: How to Develop an Effective Terms of Reference
Washington, DC: Pact (2014), 96 pp.
"A practical guide to managing and leading evaluation efforts, this module is designed for use in evaluations within your organization and among your partners. Increasing local capacity to conduct and manage good program evaluation is a key goal of the Results and Measurement team at Pact ... Each c
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Evaluating Health Communication Interventions
In: Strategies for Developing Global Health Programs
New York et al.: Peter Lang (2014), pp. 352-367
Results-Oriented Evaluations: Their Uses, Their Limits and How They Are Driving Implementers‘ Coping Strategies
Global Media Journal - German Edition, volume 4, issue 2 (2014), 19 pp.
"A results-oriented culture of performance and service has been enforced since the 1990s in the EU. Evaluation systems have been a powerful catalyst in driving the transition from media support to media development and in making the latter more independent from broadcasters and donors. In recent yea
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Community Radio Continuous Improvement Toolkit
Key Guides
New Delhi; Hyderabad: Commonwealth Educational Media Centre for Asia (CEMCA); UNESCO Chair on Community Media, University of Hyderabad, version 2.0 (2014), vii, 64 pp.
Provides indicators of performance along 9 parameters: 1. Content Generation and Programming; 2. Policies and Guidelines; 3. Volunteers; 4. Technology: Access and Management; 5. On-Air Standards of Broadcasting; 6. Governance; 7. Feedback and Grievances; 8. Content Sharing and Networking; 9. Revenue
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Field Guide for Data Quality Management
Washington, DC: Pact (2014), 57 pp.
"Data quality is a cornerstone of accountability in program reporting. In the international development sector, although we are often focused on reporting, ensuring the quality of the data that we report is critical for our partners, our donors, and our beneficiaries. In addition, Data Quality Manag
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Randomized Controlled Trials (RCTs)
Florence: UNICEF (2014), 11 pp.
"A randomized controlled trial (RCT) is a way of doing impact evaluation in which the population receiving the programme or policy intervention is chosen at random from the eligible population, and a control group is also chosen at random from the same eligible population. It tests the extent to whi
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Content Analysis: Measuring the Success of Journalism Capacity Building
Bonn: Deutsche Welle DW Akademie (2014), 8 pp.
"In this paper we describe how quality in reporting could be measured through content analysis. We show that this approach, although somewhat technical, is feasible. It can help projects to become better and more successful. As a suggestion for practitioners in media development we present three opt
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"This thesis explores how the impacts of Australian media assistance on social change and governance can be most effectively evaluated and understood. It is based on a three-stage research design, using predominantly qualitative research methods. In doing so it contributes in-depth insights into the
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