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"In the end, impact assessment comes down to a dialogue—about goals; how news informs, connects and engages communities; and how best to maintain journalistic integrity in the process. That’s why we’ve created this guide, which features both conceptual perspectives for foundations and nuts-and
...
Media Development: An Evaluation of Five Capacity-Strengthening Projects
London: BBC Media Action (2015), 60 pp.
"BBC Media Action has been involved in media development since it was founded in 1999. Over the years, we have designed and deployed a broad range of evaluation approaches and methodologies to assess the impact of and learn from our work. This has generated much internal discussion: Are we measuring
...
Can We Measure Media Impact? Surveying the Field
Stanford Social Innovation Review, issue fall (2015), pp. 47-55
"More and more news outlets rely on philanthropic funding. With such funding come new questions about the effect that media content has on citizens and policymakers. Traditional metrics, most observers agree, are insufficient. But the value of alternative metrics is an open issue. Two scholars analy
...
10 Years of Evaluation Practice in Media Assistance: Who, When, Why and How?
Nordicom Review, volume 36, issue Special Issue (2015), pp. 41-56
"Evaluating the impact of media assistance is challenging for several reasons. Primary among them is that these kinds of initiatives operate in a complex political, social, and cultural environment. Although there has been increased attention to evaluation of media assistance, with a series of inter
...
Impact Evaluation: A Guide for Commissioners and Managers
London: Bond; Big Lottery Fund; Comic Relief; Department for International Development (DFID) (2015), 32 pp.
"[...] the purpose of [this guide] is to support managers and commissioners of impact evaluations to better manage the entire process from drawing up terms of reference, selecting contractors, steering evaluations and utilising evaluation results. The guide also argues that relying only on tradition
...
Cómo gestionar evaluaciones con enfoque de género: Manual de evaluación
New York: ONU Mujeres (2015), iii, 168 pp.
Tensions, Challenges and Issues in Evaluating Communication for Development: Findings from Recent Research and Strategies for Sustainable Outcomes
Nordicom Review, volume 36, issue Special Issue (2015), pp. 25-39
"The complexity of development and social change and growing tensions between dominant results-based and emerging learning and improvement-based approaches to evaluating development interventions have created major challenges for the evaluation of communication for development (C4D). Drawing on our
...
Handbook of Practical Program Evaluation
San Francisco: Jossey-Bass, 4th ed. (2015), xl, 864 pp.
"The Handbook of Practical Program Evaluation provides tools for managers and evaluators to address questions about the performance of public and nonprofit programs. Neatly integrating authoritative, high-level information with practicality and readability, this guide gives you the tools and process
...
A Participatory Framework for Researching and Evaluating Communication for Development and Social Change
In: The Handbook of Development Communication and Social Change
Chichester: Wiley Blackwell (2014), pp. 298-320
"This chapter first discusses evaluation of communication for development in relation to ideas around participation and social change, before presenting the framework for evaluating communication for development and social change, and the key principles that underpin it. It then describes some of th
...
Evaluating the Impacts of Media Assistance: Problems and Principles
Global Media Journal - German Edition, volume 4, issue 2 (2014), 21 pp.
"This paper suggests that the problem of impact evaluation of media assistance is understood to be more than a simple issue of methods, and outlines three underlying tensions and challenges that stifle implementation of effective practices in media assistance evaluation. First, there are serious con
...
Field Guide for Evaluation: How to Develop an Effective Terms of Reference
Washington, DC: Pact (2014), 96 pp.
"A practical guide to managing and leading evaluation efforts, this module is designed for use in evaluations within your organization and among your partners. Increasing local capacity to conduct and manage good program evaluation is a key goal of the Results and Measurement team at Pact ... Each c
...
Evaluating Health Communication Interventions
In: Strategies for Developing Global Health Programs
New York et al.: Peter Lang (2014), pp. 352-367
Assessing the Impact of TMF on the Tanzanian Media: A Practical Approach
Global Media Journal - German Edition, volume 4, issue 2 (2014), 11 pp.
"The Tanzania Media Fund (TMF) supports individual journalists and media institutions to produce quality public interest and investigative journalism content that better informs the public, contributes to debate and thereby increases public demand for greater accountability in Tanzania. TMF has used
...
Content Analysis: Measuring the Success of Journalism Capacity Building
Bonn: Deutsche Welle DW Akademie (2014), 8 pp.
"In this paper we describe how quality in reporting could be measured through content analysis. We show that this approach, although somewhat technical, is feasible. It can help projects to become better and more successful. As a suggestion for practitioners in media development we present three opt
...
Randomized Controlled Trials (RCTs)
Florence: UNICEF (2014), 11 pp.
"A randomized controlled trial (RCT) is a way of doing impact evaluation in which the population receiving the programme or policy intervention is chosen at random from the eligible population, and a control group is also chosen at random from the same eligible population. It tests the extent to whi
...
