"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As fund
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ers provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures. Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine. Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals. This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media." (Publisher description)
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"The gender-sensitive indicators for media (GSIM) is a non-prescriptive set of indicators, designed particularly for media of all forms. However it bears much relevance and usefulness to citizens' media groups advocating for gender equality, other non-governmental organizations, media associations,
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journalists' unions and clubs, media self-regulatory bodies, civil society organizations, especially those concerned with gender and media, government ministries or entities, academic institutions and research centres such as journalism, communication, technology schools and universities and other training institutes. The purpose is to encourage media organizations to make gender equality issues transparent and comprehensible to the public, as well as to analyze their own internal policies and practices with a view to take necessary actions for change. The hope is that media organizations will, through their own mechanisms, decide to adapt and apply these indicators to enhance media development and quality journalism." (Page 16)
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"Based on Michael Quinn Patton's Utilization Focused Evaluation, this briefer and more condensed 'essentials' book provides both an overall framework and concrete advice for how to conduct useful evaluations that actually get used. This book integrates both theory and practice and is not only based
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on research, but also professional experience." (Publisher description)
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"Press freedom indices such as those administered by Freedom House, IREX, and Reporters Without Borders have emerged as crucial tools, not only for the general public, but also for donors, implementers, and academics in their attempts to understand the relationships among media assistance, democrati
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zation, and other forms of development. Bringing together a variety of viewpoints and perspectives on evaluating media assistance, Measures of Press Freedom and Media Contributions to Development offers a critical reflection on the theories and tools of measurements that are used by the academic, donor, and civil society communities. A variety of theoretical and geographic perspectives are drawn upon, offering a timely debate from both academics and practitioners." (Publisher description)
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"Elaborated on the basis of a literature review and consultations with 11 C4D focal points or monitoring and evaluation (M&E) specialists from 7 UN agencies and a 15-member expert panel. Based on this research, the report details a number of principles for effective, appropriate, and sustainable res
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earching, M&E of C4D." (commbox)
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"This book offers an accessible introduction to the topic of impact evaluation and its practice in development. Although the book is geared principally toward development practitioners and policy makers, we trust that it will be a valuable resource for students and others interested in impact evalua
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tion. Prospective impact evaluations assess whether or not a program has achieved its intended results or test alternative strategies for achieving those results. We consider that more and better impact evaluations will help strengthen the evidence base for development policies and programs around the world [...] The three parts in this handbook provide a nontechnical introduction to impact evaluations, discussing what to evaluate and why in part 1; how to evaluate in part 2; and how to implement an evaluation in part 3. These elements are the basic tools needed to successfully carry out an impact evaluation." (Preface)
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"This report maps the evolution of evaluation and donor decision making in media development over the last two decades. Through interviews with media development donors, implementers and academics, we examine major donor perspectives on monitoring and evaluation (M&E), the main challenges within med
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ia development M&E, how donors define its goals and methods, and how they incorporate M&E into their funding decisions, if at all. The goal of this report is to aggregate the expertise of those experts with practical experience in all aspects of media development M&E. We find a vast majority of those interviewed believe there has been an increased emphasis on M&E, many report challenges when designing and implementing M&E, and donors do not always tie their funding decisions to M&E." (Executive summary)
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"A wide array of media development practitioners, donors, international broadcasters, and methodologists, all with extensive experience working in media initiatives in conflict environments met in Caux, Switzerland, in December 2010, to establish the Caux Guiding Principles, whose full text is in th
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is report. Based on a careful appraisal of the current status of monitoring and evaluating media interventions in conflict countries, the Caux Principles outline measures that stakeholders can take to improve evaluation. The Caux Principles urge those working in media and conflict initiatives to take several concrete steps to improve evaluation. These include enabling better collaboration between donors and implementers, expanding financial support for evaluation, encouraging realistic and honest assessments of project successes and failures, designing flexible evaluation plans that are sensitive to changing conditions on the ground, and engaging with local researchers." (Abstract)
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"This document reports on the pilot assessment of 15 community radio stations – or of radios that claim to be community radios – based on the Community Radio Performance Assessment System (CR-PAS) developed by the Community Radio Support Centre (CRSC) / Nepal Forum of Environmental Journalists (
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NEFEJ). The CR-PAS seeks to assess community radio stations in seven performance areas: participation and ownership, governance, programs, resource structure and management, station management, financial management and networking. It uses a set of 60 indicators and is intended to be a practical tool that the stations could eventually adopt for continuous self-assessment. Following a brief overview of radio in Nepal, this report provides an overview of the CR-PAS and the assessment process. Thereafter, it reports on the findings and analysis both of all the radios that were assessed and also of individual stations, leading to conclusions and recommendations." (Executive summary)
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"Ziel des Buches ist es, durch die systematische Verknüpfung des Gegenstandsbereichs verschiedener Analyseansätze einen ganzheitlichen und theoretisch fundierten Bewertungsrahmen sowie einen methodisch ausgearbeiteten Verfahrensvorschlag für die Ex-ante-Evaluation von Programmen zu vermitteln. Im
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ersten Teil des Buches werden zunächst die Ziele definiert, die Ex-ante-Evaluationen erfüllen sollen. Auf Grundlage dieser Zielsetzungen werden die zentralen Analysedimensionen identifiziert, die im Rahmen einer Ex-ante-Evaluation zu berücksichtigen sind. Diese Analysedimensionen werden anschließend in einem umfassenden Bewertungsrahmen zusammengefasst. Im zweiten Teil der Arbeit werden auf Grundlage eines Szenario-Ansatzes verschiedene Instrumente aus dem Bereich der Technikfolgen-Abschätzung vorgestellt und mittels eines hypothetischen Beispiels aus der Evaluationspraxis auf ihre Anwendbarkeit im Rahmen von Programmplanungsprozessen diskutiert." (Verlagsbeschreibung)
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"This guide will take you through the essential steps for designing an evaluation of your community information project. These steps explain what to do and consider at different stages of the evaluation process: 1. Describe your project and identify your target audience. 2. Identify the evaluation
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s purpose and key questions. 3. Design the evaluation using effective methods. 4. Communicate and report the evaluation findings to make decisions and take action. We have included tips, tools and examples from community information projects that are currently being implemented by several grantees of the John S. and James L. Knight Foundation’s Community Information Challenge (KCIC)." (Introduction, page 4)
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"This study draws together two bodies of work concerned with media pluralism, effectiveness, development and strengthening in the developing world. One is drawn from UNESCO’s global work on media assessment and impact indicators, the other from AusAID’s Pacific Media and Communications Facility
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(PMCF) Situational Analysis and Needs Assessment (SANA) of the Pacific media sector. Both highlight the role that the media sector can play in processes of development and change, in supporting more effective forms of government and realising human rights. To some extent, the vitality of the media sector itself is regarded as a proxy indicator for the presence of better governance." (Introduction)
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"This working paper aims to synthesize current efforts to develop comparable evaluation methods for social issue documentary films. Authored by two researchers who have been jointly documenting the field’s transformation over the past five years, this paper offers a framework for planning and eval
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uating the impact of these films in a networked media environment [...] Drawing insights from the design thinking field—a user-focused creation process that has emerged from the commercial design field and is now being applied to create and improve social sector projects—this working paper examines state-of-the art methodologies for strategic design and evaluation of documentaries. The report’s recommendations are informed by lessons from six case studies of representative films: A Lion in the House; The Line; Lioness; Not in Our Town; Out in the Silence; and State of Fear. These are all award-winning projects featuring compelling documentary films at the center of multiplatform strategic outreach campaigns. All have been screened in traditional broadcast and/or film festival settings, as well as venues designed to engage publics and mobilize advocates relevant to the issue being addressed. These producers utilize a variety of technologies and both online and offline organizing tactics. At their most powerful, they catalyze and support issue-based networks that connect individuals with relevant organizations and empower participants not only to learn about and discuss shared problems, but to organize for action and respond to breaking developments. In this way, documentaries feed both social movements and the broader public sphere." (Introduction)
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"Between 2008 and 2011, CommunityBased Adaptation in Africa (CBAA) – an action research project – tested tools for community adaptation and knowledge generation in eight African countries while building the capacity of its partners and local communities. Through participatory methods, the proj
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ect helped the selected communities to adapt to climate change and share lessons learnt with key stakeholders at local, national, regional and international levels. The International Institute for Environment and Development (IIED) invited InsightShare to pilot participatory video for monitoring and evaluation (M&E) of this project to support their internal learning processes, inform the action research, and amplify community voices in relation to local adaptation to climate change. Between 2009 and 2010, InsightShare held workshops in four of the eight participating countries: Malawi, South Africa, Kenya and Zimbabwe. InsightShare passed on skills in participatory video and monitoring and evaluation to build the capacities of community members and staff from the communitybased organisations (CBOs) and nongovernmental organisations (NGOs) implementing CBAA in each country. This enhanced the partners capacity to listen to the community members in their search for local adaptation strategies, and to monitor their pilot projects and climaterelated indicators." (Initiative overview, page 1)
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