Evaluation & Impact Assessment
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This toolbox offers you training materials and good practice experiences on evaluation and impact assessment. We focus in particular on

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"The guide has been formatted to be useful to people at all levels of familiarity with media evaluation. The next section begins by presenting a core framework: four “building blocks” that distill a diverse set of evaluation frameworks into a straightforward process you can use to plan a new mea ... more
"There are various aspects of evaluation reporting that can affect how information is used. Stakeholder needs, the evaluation purpose, and target audience should be considered when communicating results. Evaluation reporting should not only identify what, when, how, and to what extent information sh ... more
"This book has been written largely as a result of the success of the Smart Toolkit for Evaluating Information Projects, Products and Services (2010) and in response to suggestions made by stakeholders to produce a compact primer. For many, the Smart Toolkit represents a major work that, despite its ... more
"This paper draws on some preliminary findings from a comparative thematic analysis of 47 evaluation documents of media assistance programs. The aim of this analysis is to identify trends in impact evaluation practice in the media assistance field, as well as the strengths and weaknesses of differen ... more
"Overall, this paper finds that peacebuilding practitioners have much to learn in terms of new media use from their humanitarian and development colleagues. New media is increasingly and often successfully used for needs assessments and beneficiary communication but only very few examples exist in w ... more
"The present paper explores approaches for assessing efficiency. Efficiency is a powerful concept for decision making and ex post assessments of development interventions but, nevertheless, often treated rather superficially in project appraisal, project completion and evaluation reports. Assessing ... more
"The gender-sensitive indicators for media (GSIM) is a non-prescriptive set of indicators, designed particularly for media of all forms. However it bears much relevance and usefulness to citizens' media groups advocating for gender equality, other non-governmental organizations, media associations, ... more
"This article presents an overview of the emergence of sustainability themes in communication for development and argues that there is an urgent need for a framework of sustainability indicators for communication for development and social change projects around the world. It fills a crucial gap in ... more
"This first guidance note, Introduction to Impact Evaluation, provides an overview of impact evaluation, explaining how impact evaluation differs from – and complements – other types of evaluation, why impact evaluation should be done, when and by whom. It describes different methods, approaches ... more
"Since impact evaluations focus on results and what contributes to results, logically there should be a greater enthusiasm for making use of the findings. Impact evaluations also tend to cost more than other types of evaluation, implying that they should command significant follow up as well. It tur ... more
"BBC Media Action has made strengthening the evidence base of reports, data sets, and analysis about the role of media and communication in democratic development a priority. Yet, the extent to which different donor organizations, foundations, think tanks, practitioners, and academics utilize resear ... more
"In step with United Nations efforts to further promote universal standards and better protect people against human rights violations, this publication of the Office of the United Nations High Commissioner for Human Rights provides practical guidance for the development of quantitative and qualitati ... more
"The study did not aim to carry out new surveys or collect information that was not already publicly available. Since the toolkit is aimed at providing media development organizations with a tool to assess media landscapes without having to carry out extensive new research, the Ghana study worked on ... more
"Mixed methods (MM) evaluations seek to integrate social science disciplines with predominantly quantitative (QUANT) and predominantly qualitative (QUAL) approaches to theory, data collection, data analysis and interpretation. The purpose is to strengthen the reliability of data, validity of the fin ... more
"Based on Michael Quinn Patton's Utilization Focused Evaluation, this briefer and more condensed 'essentials' book provides both an overall framework and concrete advice for how to conduct useful evaluations that actually get used. This book integrates both theory and practice and is not only based ... more
"The present article discusses how the new categoryof “citizen journalist” fits into the overall media environment and how the Freedom House Freedom of the Press methodology has been changed to incorporate this category." (Abstract)
"The European Commission has begun to integrate a political economy (PE) approach throughout the project cycle. This guide tailors the political economy approach to the media development sector specifically. Using a political economy media matrix (PEMM) as its basis, it explains how to integrate the ... more