"Here are the 10 key takeaways:
1. Traditional ethics rules still apply online.
2. Assume everything you write online will become public.
3. Use social media to engage with readers, but professionally.
4. Break news on your website, not on Twitter.
5. Beware of perceptions.
6. Independently authenti
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cate anything found on a social networking site.
7. Always identify yourself as a journalist.
8. Social networks are tools not toys.
9. Be transparent and admit when you’re wrong online.
10. Keep internal deliberations confidential." (Executive summary)
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"Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from
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how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring!Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/978024052224." (Publisher description)
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"This Media Toolkit for Local Governance in Lesotho is designed to encourage media coverage of news and events in Lesotho’s rural areas at local government level. According to the publication, to improve such media coverage there is a need to focus both on the providers and the collectors of news.
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The first part of the toolkit focuses on journalists covering local governance-related news items. It is intended as a workbook for journalists at community and district levels throughout the country so that media coverage enhances people’s understanding of the local government system. The second part is intended for local government officials and non-governmental organsiations, assisting them to make more effective use of the media to achieve their objectives." (www.comminit.com, June 15, 2012)
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"Esta publicación comparte algunas perspectivas para acercarse desde los proyectos de las radios comunitarias, alternativas, populares a los aspectos principales de las configuraciones mediáticas contemporáneas. Al mismo tiempo, sistematiza algunas herramientas específicas para incorporar las ll
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amadas nuevas tecnologías al quehacer radiofónico. Nos propusimos construir un recorrido que ponga en relación el proyecto político comunicacional de las radios comunitarias con una gestión viable y sostenible de las comunicaciones digitales. Ni las perspectivas ni las herramientas son las únicas posibles. Invitamos a todas y a todos a discutirlas, debatirlas, re-escribirlas, completarlas. A inventar otras. Y después compartirlas." (Page 4)
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"Periodistas de sociales que pueden seguir los pormenores de una boda real a través de YouTube, los miles de insights que los analistas políticos pueden obtener a través de las búsquedas que los usuarios hacen de los candidatos en Internet o los recorridos de las carreras que los deportivos pued
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en trazar en mapas al hacer un cubrimiento, son solo algunos de los ejemplos de lo que hoy están en capacidad de hacer los periodistas con la ayuda de Google. En esta guía especializada incluimos algunos de estos ejemplos y le indicamos cómo materializarlos, procurando que su labor sea cada vez más eficaz e impactante." (Introducción)
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"This resource book is designed to walk the reporters, especially those in the regions, from the start to finish of an investigative journalism story or a project. By following the chapters in sequence, reporters and editors will learn how investigative reporting is different from conventional journ
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alism and what it takes to construct a high-impact report. The resource book includes the steps of finding an investigative story idea, following source trails—human, paper and electronic—to writing or producing a final report on a variety of platforms. It also addresses a crucial but often overlooked subject of how gatekeepers and media houses can support and manage investigative reporting projects. Where possible, this resource book draws upon real-life examples from Sri Lanka and elsewhere in South Asia." (Page 5)
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"These first chapters form the core of what is planned as a growing guide to investigative journalism over the next two years. To begin, we have assembled the basics: definitions of the field and some key techniques and resources. We will add to these over time a series of supplements dealing with i
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nvestigative work in particular fields – such as politics or health – or particular countries, or types of institution. All will be available free to read and work from on the internet." (How to use these chapters)
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"On trouvera également une introduction qui replace le journalisme d’investigation dans le contexte de la tradition du journalisme professionnel en Afrique, une section consacrée à la manière d’utiliser les manuels dont le but est de fournir aux étudiants ou à ceux qui utilisent ce matéri
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el en autodidacte des pistes et des tuyaux de base, ainsi qu’une liste d’ouvrages, de ressources et de liens à caractère général. Des chapitres traitant plus spécifiquement de certains aspects ou domaines du journalisme d’investigation viendront s’y ajouter au cours des deux prochaines années. (L’un d’eux, sur le journalisme d’investigation dans le domaine de la santé, est déjà disponible). Les chapitres renferment toutes les informations nécessaires pour permettre à une personne de se servir de cette série comme d’un manuel de base sur le journalisme d’investigation: exercices, pistes et tuyaux et listes d’ouvrages complémentaires ou liens pour en apprendre davantage. Chaque chapitre est un mélange de manuel et de manuel d’instructions/journal intime. Les utilisateurs font des exercices et des « devoirs », et il leur est recommandé de garder trace de leurs réactions aux idées et arguments développés dans le texte." (Notes à l’intention des formateurs)
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"On trouvera également une introduction qui replace le journalisme d’investigation dans le contexte de la tradition du journalisme professionnel en Afrique, une section consacrée à la manière d’utiliser les manuels dont le but est de fournir aux étudiants ou à ceux qui utilisent ce matéri
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el en autodidacte des pistes et des tuyaux de base, ainsi qu’une liste d’ouvrages, de ressources et de liens à caractère général. Des chapitres traitant plus spécifiquement de certains aspects ou domaines du journalisme d’investigation viendront s’y ajouter au cours des deux prochaines années. (L’un d’eux, sur le journalisme d’investigation dans le domaine de la santé, est déjà disponible). Les chapitres renferment toutes les informations nécessaires pour permettre à une personne de se servir de cette série comme d’un manuel de base sur le journalisme d’investigation: exercices, pistes et tuyaux et listes d’ouvrages complémentaires ou liens pour en apprendre davantage. Chaque chapitre est un mélange de manuel et de manuel d’instructions/journal intime. Les utilisateurs font des exercices et des « devoirs », et il leur est recommandé de garder trace de leurs réactions aux idées et arguments développés dans le texte." (Notes à l’intention des formateurs)
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"Mobile journalism means journalism using mobile phones. Mobile journalists, or mojos, extend the newsgathering options for a news organisation, especially for breaking news, says Stephen Quinn. By citing examples not only from Asia, but also the United States and Europe, he reports on the technique
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s of mojo reporting as well as the integration of mobile journalism in the newsroom structures. He also provides details about the six main software providers and recommends some software tools. Altogether, this is an easy-to-read introduction to an emerging field of online journalism." (CAMECO Update 2-2010)
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