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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Mit Menschenkenntnis zum Seminarerfolg: Persönlichkeitsprofile erkennen und nutzen
Weinheim: Beltz (2004), 144 pp.
"Es gibt Superveranstaltungen, nach denen 90 Prozent der Teilnehmer begeistert aus dem Seminarraum gehen. Die gleiche Veranstaltung hinterlässt aber beim nächsten Mal viele enttäuschte Gesichter. Dabei sind Konzept, Inhalt und Trainerpersönlichkeit gleich geblieben. Woran liegt es dann? Genau:
...
Tales for Change: Using Storytelling to Develop People and Organizations
Key Guides
London; Sterling, VA: Kogan Page (2004), vii, 165 pp.
"This book contains 50 stories, all of which have been specifically chosen to help you deal with the difficult and complex process of change. Some of the stories have been lent by other authors, some are my own creation, some were developed by participants during storytelling workshops and some have
...
Media Selling: Broadcast, Cable, Print, and Interactive
Ames: Blackwell, 3rd ed. (2004), xiv, 598 pp.
"For the past two decades, Broadcast and Cable Selling has served students and professionals in the broadcast and cable industries as an indispensable tool for learning, training, and mastering sales techniques for the electronic media. Now, in an era of media convergence and cross-platform selling,
...
Theory of Change: A Practical Tool for Action, Results and Learning
Annie E. Casey Foundation; Organizational Research Services (2004), 45 pp.
"Every community needs a roadmap for change. Instead of bridges, avenues and freeways, this map would illustrate destinations of progress and the routes to travel on the way to achieving progress. The map would also provide commentary about assumptions, such as the final destination, the context for
...
Project Cycle Management Guidelines
Brussels: European Commission (2004), viii, 149 pp.
Development Planning: Concepts and Tools for Planners, Managers and Facilitators
London: Zed Books (2004), xvii, 217 pp.
"This new textbook in development planning aims to provide a comprehensive and practically relevant guide to strategic planning at postgraduate and practitioner level. The book will help bridge the unfortunate gap that now exists between much development planning theory and planning practice. Promot
...
Gib niemals auf: Filmökonomie in der Praxis
Konstanz: UVK (2004), 282 pp.
Aides publiques aux médias d'Afrique centrale: Pourquoi, comment? Annexes
Deep Insights
Paris: Panos Paris; Cordaid (2004), 158 pp.
Das große Workshop-Buch: Konzeption, Inszenierung und Moderation von Klausuren, Besprechungen und Seminaren
Weinheim: Beltz, 7th ed. (2004), 299 pp.
Participatory Workshops: A Sourcebook of 21 Sets of Ideas and Activities
London: Earthscan (2004), xvi, 220 pp.
"This sourcebook is for all who work with others on participatory learning and change. Written in a spirit of critical reflection and serious fun, it provides 21 sets of ideas and options for facilitators, trainers, teachers, and presenters, and anyone who organises and manages workshops courses cla
...
Einführung in das Medienmanagement: Grundlagen, Strategie, Führung, Personal
München: Oldenbourg (2004), 229 pp.
" Das vorliegende Lehrbuch beschreibt die wichtigsten Themengebiete, die für ein grundlegendes Verständnis der Managementfunktion innerhalb einer Medienunternehmung notwendig sind. Es eignet sich in seiner Struktur sowohl für Studierende als auch für Praktiker und richtet sich an Einsteiger im B
...
Transfer: Damit Seminare Früchte tragen. Strategien, Übungen und Methoden, die eine konkrete Umsetzung in die Praxis sichern
Weinheim: Beltz, 3rd ed. (2004), 221 pp.
Radio: The Book
Burlington, MA; San Diego: Elsevier Focal Press, 4th ed. (2004), xiv, 225 pp.
Qualität im Journalismus: Grundlagen - Dimensionen - Praxismodelle
Wiesbaden: Westdeutscher Verlag (2003), 367 pp.
la programmation d'une chaîne de télévision
Paris: DIXIT (2003), 232 pp.
"Pourquoi certains films sont diffusés pour la quatorzième fois ? Pourquoi les vraies variétés nexistent plus ? Pourquoi les prix des droits des matchs de football explosent ? Pourquoi un grand nombre de compétitions sportives ne sont pas diffusées ? Le marketing et l'audimat ont-t-ils tué
...
Documenting and Communicating HIV/AIDS Work: A Toolkit to Support NGOs/CBOs
International HIVAIDS Alliance (2003), 144 pp.
"Documenting and Communicating HIV/AIDS Work” is a toolkit of participatory activities that aims to build practical skills among NGOs/CBOs responding to HIV/AIDS in developing countries. It is a resource to help such groups improve the quality of their programme work and external relations – by
...
Aprendiendo de nuestra experiencia: Manual de sistematización participativa
Casilla: Abya-Yala (2003), 96 pp.
Projektmanagement: Grundlagen, Methoden und Techniken, Zusammenhänge
Offenbach: Gabal Verlag, 11th ed. (2003), 136 pp.
