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Countries / Regions
Authors & Publishers
Media focus
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Methods applied
Journals
Output Type
Media Management
New Delhi: Adhyayan (2006), 368 pp.
Coaching-Tools
Bonn: managerSeminare, 4th ed. (2006), 366 pp.
"Namhafte Persönlichkeiten der deutschsprachigen Coaching-Szene beschreiben ihre bevorzugten Interventionstechniken. Jedes einzelne Tool ist ausführlich dargestellt und kommentiert. Die insgesamt 60 ausgewählten Techniken stammen aus teilweise sehr unterschiedlichen Denkschulen. Dadurch nimmt der
...
Broadcast Management: A Handbook for Asian Broadcasters
Kuala Lumpur: Asia-Pacific Institute for Broadcasting Development (AIBD) (2006), 93 pp.
Magazines: A Complete Guide to the Industry
New York: Peter Lang (2006), viii, 211 pp.
Project Cycle Management Toolkit
Herefordshire: Local Livelihoods, 3rd ed. (2006), 104 pp.
Effective Consultancies in Development and Humanitarian Programmes
Key Guides
Oxford: Oxfam (2006), 175 pp.
"Using detailed checklists, the authors explain the stages of a typical consultancy, paying close attention to the practical, ethical, financial, and legal aspects of the process. Drawing on their own extensive experience and a wide-ranging survey of international NGOs and freelance consultants, the
...
Independent Film Distribution: How to Make a Successful End Run Around the Big Guys
Studio City, Calif.: Michael Wiese Productions (2006), xviii, 272 pp.
"This comprehensive insiders view to the world of independent film distribution wipes away the prevalent myths surrounding the process and offers a harsh but useful examination of what is required to get a movie picked up by a distributor. Insider tips from such independent film giants as Mark Cuban
...
Managing Yourself and Others: Recruitment and Selection, Coaching and Feedback, Time Management
Oxford: Oxfam (2006), 171 pp.
Tools for Knowledge and Learning: A Guide for Development and Humanitarian Organisations
Key Guides
London: Overseas Development Institute (ODI) (2006), 87 pp.
"The idea of capturing, storing and sharing knowledge so as to learn lessons from the past and from elsewhere – overcoming the boundaries posed by time and space – is far from being a new one. In recent years, a growing movement has emphasised the improved application of knowledge and learning a
...
Handbuch Fundraising: Spenden, Sponsoring, Stiftungen in der Praxis
Frankfurt am Main: Campus Verlag, komplett revised und aktual. Aufl. (2006), 446 pp.
"Die Fundraising-Expertin Dr. Marita Haibach erklärt anhand zahlreicher Praxisbeispiele, wie man durch systematische Planung zusätzliche Mittel beschaffen und Privatpersonen, Stiftungen und Unternehmen als Förderer gewinnen kann. Das fundierte und praxisorientierte Handbuch bietet einen detaillie
...
Starting & Running a Successful Newsletter or Magazine
Berkeley: Nolo, 5th ed. (2006), 455 pp.
"Written by the co-founder of PC Magazine, PC World and Macworld, this practical, informative book gives readers the practical know-how needed to put together a profitable publication. The book covers the ins and outs of: raising start-up money; attracting the best help; choosing the right marketing
...
Electronic Media Management
Burlington: Focal Press, 5th ed. (2006), 407 pp.
"The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the I
...
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising
Hoboken, NJ: Wiley (2005), 345 pp.
"Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manua
...
Capacity Building for Local NGO's: A Guidance Manual for Good Practice
Key Guides
London: Catholic Institute for International Relations (CIIRICD) (2005), 217 pp.
Marketing de periódicos y revistas
Madrid: Pirámide; ESIC Editorial (2005), 358 pp.
"Esta obra es una gran aportación a la escasísima literatura existente en castellano sobre el marketing aplicado a dos sectores tan dinámicos como el de los periódicos y el de las revistas. Se trata de un libro con un evidente enfoque práctico. En sus páginas el lector encontrará abundantes r
...
