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Authors & Publishers
Media focus
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Journals
Output Type
Aufbau einer lokalen Zeitung in Kambodscha: Konzeptionelle Überlegungen zu Redaktion, Technik und Vertrieb
Key Guides
Siegen: Fachhochschule Rhein-Sieg, Diplomarbeit (2004), 118 pp.
"Die vorliegende Diplomarbeit besteht aus zwei Teilen: Der erste Teil besteht aus einer theoretischen Einführung in die politische und gesellschaftliche Situation Kambodschas, einer Darstellung des Pressewesens und technischen Entwicklung des asiatischen Königreiches. Er soll dem besseren Verstän
...
Involving the Community: A Guide to Participatory Development Communication
Ottawa; Penang: International Development Research Centre (IDRC); Southbound (2004), viii, 154 pp.
"This guide is intended for people working in research and development. It introduces participatory development communication concepts, discusses the effective two-way communication approaches, and presents a methodology to plan, develop, and evaluate communication strategies to address the followin
...
Theory of Change: A Practical Tool for Action, Results and Learning
Annie E. Casey Foundation; Organizational Research Services (2004), 45 pp.
"Every community needs a roadmap for change. Instead of bridges, avenues and freeways, this map would illustrate destinations of progress and the routes to travel on the way to achieving progress. The map would also provide commentary about assumptions, such as the final destination, the context for
...
Transfer: Damit Seminare Früchte tragen. Strategien, Übungen und Methoden, die eine konkrete Umsetzung in die Praxis sichern
Weinheim: Beltz, 3rd ed. (2004), 221 pp.
Participatory Workshops: A Sourcebook of 21 Sets of Ideas and Activities
London: Earthscan (2004), xvi, 220 pp.
"This sourcebook is for all who work with others on participatory learning and change. Written in a spirit of critical reflection and serious fun, it provides 21 sets of ideas and options for facilitators, trainers, teachers, and presenters, and anyone who organises and manages workshops courses cla
...
Die Zeitschrift: Von der Idee bis zur Vermarktung
Konstanz: UVK (2004), 364 pp.
"Behandelt Konzeption, Redaktion, Vermarktung, Anzeigen- und Markenmanagement, Vertrieb, Zeitschriftentypen, Darstellungsformen, Covergestaltung, Schriftstile und Layout." (Verlagsbeschreibung)
Das große Workshop-Buch: Konzeption, Inszenierung und Moderation von Klausuren, Besprechungen und Seminaren
Weinheim: Beltz, 7th ed. (2004), 299 pp.
Handbuch Lokalradio: Auf Augenhöhe mit dem Hörer
München: Fischer (2004), 203 pp.
"Radio ist mehr als die Summe von Musik, Nachrichten und Moderation - ein gut gemachtes Radioprogramm ist persönlich und privat, es ist Emotion und Kommunikation. Erfolgreiche Radioprogramme sprechen den Hörer wirklich an und schaffen es, ihn langfristig zu binden. Die 2003 gestartete "Offensive Q
...
Development Planning: Concepts and Tools for Planners, Managers and Facilitators
London: Zed Books (2004), xvii, 217 pp.
"This new textbook in development planning aims to provide a comprehensive and practically relevant guide to strategic planning at postgraduate and practitioner level. The book will help bridge the unfortunate gap that now exists between much development planning theory and planning practice. Promot
...
Gib niemals auf: Filmökonomie in der Praxis
Konstanz: UVK (2004), 282 pp.
Media Selling: Broadcast, Cable, Print, and Interactive
Ames: Blackwell, 3rd ed. (2004), xiv, 598 pp.
"For the past two decades, Broadcast and Cable Selling has served students and professionals in the broadcast and cable industries as an indispensable tool for learning, training, and mastering sales techniques for the electronic media. Now, in an era of media convergence and cross-platform selling,
...
Assessing Organizational Communication: Strategic Communication Audits
New York; London: Guilford Press (2004), xi, 292 pp.
"This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data usi
...
Tales for Change: Using Storytelling to Develop People and Organizations
Key Guides
London; Sterling, VA: Kogan Page (2004), vii, 165 pp.
"This book contains 50 stories, all of which have been specifically chosen to help you deal with the difficult and complex process of change. Some of the stories have been lent by other authors, some are my own creation, some were developed by participants during storytelling workshops and some have
...
Documenting and Communicating HIV/AIDS Work: A Toolkit to Support NGOs/CBOs
International HIVAIDS Alliance (2003), 144 pp.
"Documenting and Communicating HIV/AIDS Work” is a toolkit of participatory activities that aims to build practical skills among NGOs/CBOs responding to HIV/AIDS in developing countries. It is a resource to help such groups improve the quality of their programme work and external relations – by
...
Move Manual: Moderation and Visualization for Group Events
Berlin: InWEnt; ACT Appropriate Communication in Development (2003), 108 pp.
la programmation d'une chaîne de télévision
Paris: DIXIT (2003), 232 pp.
"Pourquoi certains films sont diffusés pour la quatorzième fois ? Pourquoi les vraies variétés nexistent plus ? Pourquoi les prix des droits des matchs de football explosent ? Pourquoi un grand nombre de compétitions sportives ne sont pas diffusées ? Le marketing et l'audimat ont-t-ils tué
...
Basic Accounting for Small Groups: With Exercises for Individual and Group Learning
Oxford: Oxfam, 2nd ed. (2003), 146 pp.
Estándar International BC-9001, Versión 1, Noviembre 15 de 2003. Sistemas de gestión de la calidad: Requisitos para la radio, la televisión y los productores de contenidos para internet
New York; Geneva: International Standardization and Accreditation Services (ISAS); Media & Society Foundation (2003), 50 pp.
