"The creation of a radio involves having clear goals and knowing all its aspects, limits and contraints. This book offers to the radio promoter the technical, administrative, financial and managerial elements that are necessary to plan the project. Future directors of a managers of the technical sec
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tors will find here indispensable information on how to make the radio station move and how to make the work proceed in the context of limited resources and means." (Back cover)
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"Tools for Development" aims to help you deliver successful development activities and interventions by giving you access to the skills and techniques you will need to do so. The demand for it has come from DFID staff both in the UK and overseas who recognise that development initiatives inside and
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outside DFID need to be designed and managed using people-driven and performancebased management methods. Over the past decade, DFID has worked with others to develop new methodologies and refine earlier ones to support such approaches; the range of techniques from which to choose is still expanding." (Introduction, page 1.1)
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"This short primer is based on the experience of Tambuli, one of the first community radio stations in the Philippines. The primer is divided into two sections: Section A comprises definitions of community radio and an introduction to the necessary technical equipment, to management and to codes of
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conduct; section B is on programming, the nature of radio and its possibilities, and shows the different formats which can be used. Two things are special about the primer: Firstly, it explains what kind of equipment is needed, what it costs and what must be considered when choosing a transmitter, an antenna tower, and a suitable location for broadcasting. Furthermore, it gives advice on studio acoustics and on policies for operating a transmitter. Secondly, it outlines general characteristics, strengths and weaknesses of radio which should be kept in mind by those who have not worked with radio before, such as: 'radio lacks permanence. The audience may not read and re-read messages as in the print press', or 'radio appeals to disadvantaged groups. Being portable and inexpensive it is affordable to the common people, especially to farmers, fishermen and rural audiences." (commbox)
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"This model is based on a research of six Namibian Community Radio Stations. It argues that a newly established - or even an existing - community radio station can achieve financial sustainability by implementing seven elements: 1. Environmental Scanning, 2. Strategic Planning, 3. Partnership Establ
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ishment, 4. Human Resource Planning, 5. Financial Planning, 6. Project Implementation, 7. Monitoring and Evaluation. Underlining that partnerships are needed for financial sustainability, a graphical partnership model shows what kind of partnerships are possible and contributing to sustainability. This publication is a short and theoretical presentation of a business model. It gives neither concrete examples from community radio stations, nor any checklists or tools for its implementation, but it is of value due to its view on community radio stations as businesses." (commbox)
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"The manual gives a brief overview - not extensive instructions - of the different aspects of marketing in community radio stations, such as market research, promotions and local sponsorships. Unlike other publications, it does not focus much on fundraising and sponsorships, but includes methods, ex
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amples, ideas and concrete guidelines for achieving financial sustainability of community radio stations. "Marketing Community Radio" is not a guideline for developing countries, but it places strong emphasis on local marketing opportunities in general, like sales of airtime to local businesses, cooperation with local enterprises for mutual promotional actions, fundraising through individuals or local and national institutions, or even through "radiothons". Moreover, the publications contains a few lists of the "Do's" and "Don'ts" that should be considered in the process of selling radio airtime, as well as appendices with a marketing audit containing questions to evaluate your marketing plans and efforts. Additionally, the manual gives examples of the advantages that community radio stations can offer, eg, an attentive audience, an attractive timeframe for advertising without much competition, lower costs than TV and/or newspaper advertising, greater targetability, etc." (commbox)
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"This book brings together key readings in the NGO managment literature, focusing on NGDO's working on issues of poverty and injustice in developing countries and on a global scale. The contributions which are drawn from a wide variety of sources ranging from books and journal articles to agency pub
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lications." (D + C 5/2002)
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"De plus en plus, on attend des organismes de développement qu’ils démontrent que leurs programmes résultent en des modifications significatives et durables du bien-être des bénéficiaires auxquels ces programmes s’adressent. Cependant, ces « impacts » sont souvent l’effet conjugué d
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événements dont aucun organisme ou groupe d’organismes ne peut vraiment revendiquer la paternité exclusive. L’évaluation des impacts en terme de développement est donc problématique et de nombreux organismes s’escriment encore à mesurer des résultats qui vont bien au-delà de la sphère d’influence de leurs programmes. La cartographie des incidences part du principe que le développement est avant tout une question de rapports humains et de rapports entre les gens et leur milieu. L’originalité de cette approche tient au fait que, au lieu d’évaluer les produits d’un programme, elle s’intéresse en priorité aux modifications des comportements, des rapports, des agissements et des activités des personnes, des groupes et des organismes avec lesquels le programme travaille directement. Ce faisant, La cartographie des incidences dissipe un grand nombre des mythes qui entourent la mesure des impacts. Elle aidera un programme à préciser les intervenants qu’il vise, les changements qu’il escompte, les stratégies qu’il adopte et, de ce fait, à être plus efficace en terme des résultats qu’il obtient. Cette publication explique les diverses étapes de la méthode de cartographie des incidences et offre des renseignements détaillés pour la conception et l’animation d’ateliers. Elle contient de nombreux exemples et fiches de travail." (Description de la maison d'édition)
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"Im ersten Teil wird ein Arbeitsmodell der verschiedenen Parameter der Kreativität entworfen, in welchem personale, prozessuale und soziale Elemente integriert sind. Der zweite Teil beschäftigt sich mit dem Komplex Kreativität und Gruppe. Es werden die Leistungsvorteile der Gruppe dargestellt und
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jene Bedingungsfaktoren erörtert, deren Berücksichtigung erst die volle Wirksamkeit einer Gruppe garantieren. Der dritte Teil bietet ein ausgearbeitetes Trainingsprogramm, welches vor allem drei Prinzipien des schöpferischen Problemlösungsprozesses einüben will: das "Prinzip der verzögerten Bewertung", das "Prinzip der Verfremdung" und das "Prinzip des spielerischen Experimentierens"." (Verlagsbeschreibung)
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