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Countries / Regions
Authors & Publishers
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Journals
Output Type
Marketing do entretenimento
São Paulo: Editora Senac São Paulo (2008), 279 pp.
"Como convencer o público a consumir um evento de lazer? Que fatores precisam ser considerados nas pesquisas que antecedem uma ação de marketing? Por que algumas ações fracassam? O que vem sendo feito no Brasil e no exterior e o que funciona, efetivamente, no mercado nacional? Esse livro reúne
...
Organisational Capacity Building Manuals
Geneva: World Vision (2008), 746 pp.
Development Through Dialogue: Report of a Research Initiative
Amsterdam: Royal Tropical Institute (KIT) (2008), 65 pp.
"This report covers a research study of Dgroups which took place during September 2006-July 2007. Dgroups is a number of things at the same time: (1) it is a web-based technical platform which supports and provides for the creation and use of discrete e-mail based discussion lists and web workspaces
...
"Community broadcasters are united by six guiding principles. We will work to:
1. Promote harmony and diversity and contribute to an inclusive, cohesive and culturally-diverse Australian community
2. Pursue the principles of democracy, access and equity, especially for people and issues not adequate
...
Work the net: Un guide de gestion pour les réseaux formels
Eschborn; Wageningen: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ); Technical Centre for Agricultural and Rural Cooperation (CTA) (2008), iv, 144 pp.
"We examine the sustainability of Community radio (CR) as a tool towards achieving the overall development in the South Asian region. A cross-country comparison of CR in areas including people’s participation, regulatory scenarios, human resource development, technology usage trends, financial pra
...
The Extraordinary Editor: A Handbook for South African Media Leaders
Key Guides
South African National Editors' Forum (SANEF) (2008), 194 pp.
"The extraordinary editor” provides media leaders with the skills to run their news organisations by learning about the mistakes and successes of other experienced editors. The presented examples are mainly derived from South African newspapers, but the issues tackled may apply to other media anyw
...
Using Training to Build Capacity for Development: An Evaluation of the World Bank's Project-Based and WBI Training
Washington, DC: World Bank (2008), xxiv, 118 pp.
A arte de pensar e fazer rádios comunitárias
Brasília: Fundação Heinrich Böll (2007), 229 pp.
Creating Powerful Radio: Getting, Keeping and Growing Audiences
Oxford: Focal Press (2007), xvi, 340 pp.
The Project Proposal Writing Handbook: A Practical Road Map for Success in Proposal Writing
Nairobi: Repared (2007), xiv, 287 pp.
Programmplanung: Die Strategien deutscher TV-Sender
Konstanz: UVK (2007), 208 pp.
" Dennis Eick erklärt die Mechanismen, Tricks und Prämissen der Programmplanung: Es werden die Hintergründe für die Positionierung von neuen Shows und Serien in bestimmte »time slots« dargestellt, die Rollen, die Spielfilme und TV-Movies spielen, oder auch die Bedeutung der Nachrichten für di
...
Radio-Strategie
Key Guides
Konstanz: UVK (2007), 211 pp.
"Viele Medienberater haben in den vergangenen Jahren »Erfolgsstrategien« für Radioprogramme verkauft. Alle diese Strategien haben eines gemeinsam: In einigen Märkten funktionieren sie, in anderen scheitern sie kläglich. Jens-Uwe Meyer zeigt, dass es kein Patentrezept gibt, das ein Programm zum
...
Projekte managen: Werkzeuge für effizientes Organisieren, Durchführen und Nachhalten von Projekten
Planegg: Haufe (2007), 287 pp.
People to People Fundraising: Social Networking and Web 2.0 for Charities
Hoboken, New Jers.: Wiley (2007), 262 pp.
"This hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:
getting supporters to do more than give; evaluating your website; blogs — an important development in fundraising; the power of celeb
...
Production Costs of Audiovisual Works in Developing Countries
Paris: UNESCO (2007), 110 pp.
"This study aims at facilitating cost determination and levels of support for local content production in developing countries. It is based on the collection of detailed production costs for feature films for theatrical or television release, television fictions and works of animation, documentaries
...
Curriculum for Community Radio Training in Nigeria
Lagos; Dakar Ponty (SN): Institute for Media and Society (IMS); Panos West Africa (2007), 30 pp.
Nonprofit Marketing: Best Practices
Hoboken, NJ: Wiley (2007), 320 pp.
"Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential h
...
