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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
GTZ Wissenstransfer: Eine Anleitung zum Debriefing von Erfahrungen und zur Sicherung von wertvollem Wissen
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2010), 39 pp.
"Diese Handreichung richtet sich an alle, die Erfahrungen und Wissen sichern, aber auch an diejenigen, die vom Wissen anderer profitieren wollen. Nutzen Sie diese Handreichung, um Ihren Nachfolger einzuarbeiten, systematisch von Ihren Fachkollegen zu lernen und die Erfahrungen Ihres Vorhabens für d
...
Doing Community Radio: A Toolkit for Nigerian Communities
Lagos: Nigeria Community Radio Coalition; Institute for Media and Society (IMS); Panos West Africa (2010), 82 pp.
"This toolkit illustrates what it takes to set up and manage a community radio station in Nigeria. It discusses what community radio is and how it can contribute to the individual (provide relaxation, information, entertainment, promote self-expression and creativity) or to the community as a whole
...
Film Marketing
Oxford: Elsevier Butterworth-Heinemann (2010), x, 265 pp.
Media Advertising and Marketing Toolkit: Radio Booklet
Johannesburg: Media Development & Diversity Agency (MDDA) (2010), 28 pp.
Radio Santa Clara: En la punta de la ola
San Carlos (CR): Radio Santa Clara (2010), 157 pp.
"Radio Santa Clara, una emisora católica de Costa Rica, aprovechó la oportunidad de su 25 aniversario para realizar una amplia revisión de su evolución como proyecto comprometido con la población de San Carlos, en la región norte del país. Con el apoyo de ALER, la Asociación Latinoamericana
...
Design Th!nking
Lausanne: AVA Academia (2010), 199 pp.
"Design is an iterative process and design thinking is present in each stage of the journey from client brief to finished work. Different solutions can be produced for any given brief and these can differ widely in levels of creativity, practicality and budget. This book aims to present an overview
...
La programación televisiva en guerra
Buenos Aires: La Crujía (2010), 141 pp.
La radio comunitaria: Una empresa social sustentable. Herramientas para la gestión
Bogotá: Ministerio de Tecnologías de la Información y las Comunicaciones; Ministerio de Cultura; vive digital (2010), 78 pp.
"El texto propone un marco teórico sobre comunicación y participación, sintetiza los aspectos fundamentales de las emisoras comunitarias para detenerse en los principios y criterios que deben ser tenidos en cuenta para una gestión adecuada y para el logro de su sustentabilidad como empresas soci
...
Media Management Manual: A Handbook for Television and Radio Practitioners in Countries-In-Transition
Key Guides
New Delhi: UNESCO (2009), 138 pp.
"[...] upon the request of a great number of developing countries media managers UNESCO has initiated this handbook. The manual is designed with a specific focus on Public Service Broadcasting, but it could be used by every interested individual or media practitioner. It’s a straightforward guide
...
Systems Concepts in Action: A Practitioner's Toolkit
Stanford, Calif.: Stanford Business Books (2009), viii, 327 pp.
"Explores the application of systems ideas to investigate, evaluate, and intervene in complex and messy situations. The text serves as a field guide, with each chapter representing a method for describing and analyzing; learning about; or changing and managing a challenge or set of problems. The boo
...
Capacity Works: The Management Model for Sustainable Development
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2009), iii, 289 pp.
Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus
...
Behind the Scenes: Transparency in Lebanese Media Business Practices
Internews Network (2009), 64 pp.
"The present study is a first attempt to look inside media organizations in Lebanon in order to understand what kind of business decisions are being made. This study analyzes employee diversity, as well as political affiliation or media owners [...] There was a clear reluctance among media owners to
...
"[...] Fortunately, in the last decade in particular, much progress has been made on incorporating social science theory into both campaign design and evaluation, primarily in the health field. Indeed, evaluators are being encouraged to engage in theory testing and/or logic model development. Findin
...
Media Programming: Strategies and Practices
Boston: Thomson Wadsworth, 8th ed. (2009), xiii, 466 pp.
"Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, in
...
Was kostet mein Drehbuch? Das Script als Basis für die Filmkalkulation
Konstanz: UVK (2009), 179 pp.
"»Rom brennt.« Wenn dieser Satz Ihr Drehbuch eröffnet, haben Sie bereits mehrere Millionen Euro ausgegeben. Nur selten jedoch fragen sich Drehbuchautoren, was die faszinierende Welt kostet, die sie mit ihren Worten erschaffen. Oft ist die Umsetzung der Geschichten teurer, als die Autoren gedacht
...
