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Authors & Publishers
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Journals
Output Type
Media Programming: Strategies and Practices
Boston: Thomson Wadsworth, 8th ed. (2009), xiii, 466 pp.
"Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, in
...
Knowledge Management for Project Managers and Other Decision-Makers: Learning from Experience
Eschborn: Deutsche Gesellschaft für technische Zusammenarbeit (GTZ), 2nd ed. (2009), 28 pp.
"This manual summarises the most important steps and decisions that need to be taken for good knowledge management. It is aimed at TC projects and their partner institutions at local, regional and central level, and at network organisers. The manual is no substitute for a coherent knowledge manageme
...
Developing and Using Program Logic in Natural Resource Management: User Guide
Commonwealth of Australia (2009), 58 pp.
"This guide outlines a step-by-step process for developing program logic in the context of Natural Resource Management (NRM). The guide is aimed at those who are developing a program logic for the first time and may also be helpful to other users in a range of contexts. Developing a program logic is
...
Handbook on Planning, Monitoring and Evaluating for Development Results
New York: UNDP (2009), x, 220 pp.
"This 2009 version of the ‘Handbook on Planning, Monitoring and Evaluating for Development Results’ aims to support UNDP in becoming more results-oriented and to improve its focus on development changes and real improvements in people’s lives. It replaces and updates the previous Handbook from
...
The Worldwide Fundraiser's Handbook: A Resource Mobilisation Guide for NGOs and Community Organisations
London: Directory of Social Change, 3rd ed. (2009), xii, 324 pp.
"Now in its third edition, this fully revised and updated edition is the essential fundraising handbook for the developing world (including Africa, Asia, Latin America and countries of Eastern Europe). Using case studies and examples of good practice, it offers guidance and advice on establishing ef
...
Behind the Scenes: Transparency in Lebanese Media Business Practices
Internews Network (2009), 64 pp.
"The present study is a first attempt to look inside media organizations in Lebanon in order to understand what kind of business decisions are being made. This study analyzes employee diversity, as well as political affiliation or media owners [...] There was a clear reluctance among media owners to
...
Media Management Manual: A Handbook for Television and Radio Practitioners in Countries-In-Transition
Key Guides
New Delhi: UNESCO (2009), 138 pp.
"[...] upon the request of a great number of developing countries media managers UNESCO has initiated this handbook. The manual is designed with a specific focus on Public Service Broadcasting, but it could be used by every interested individual or media practitioner. It’s a straightforward guide
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Wissensmanagement-Brevier für Projektleiter und andere Entscheidungsträger: Aus Erfahrung klüger werden
Eschborn: Deutsche Gesellschaft für technische Zusammenarbeit (GTZ), 2nd ed. (2009), 32 pp.
"Dieses Handbuch fasst die wichtigsten Schritte und Entscheidungen zusammen, die für ein gutes Wissensmanagement getroffen werden sollten. Es richtet sich an TZ-Vorhaben und ihre Partnerinstitutionen auf lokaler, regionaler oder zentraler Ebene sowie an die Organisatoren von Netzwerken. Das Handbuc
...
"The findings of the research reflect two overarching concerns: training content and training delivery. It is a central finding of the research that financial skills are required by the sector. Related to this is the need to encourage professional attitudes, processes, and systems within the sector.
...
Community Media Sustainability Guide
Key Guides
Arcata, Calif.; Washington, DC: Internews (2009), 90 pp.
"Like other publications on "commmunity media sustainability", this guide looks not only at financial, but also institutional sustainability, and social sustainability, i.e. it's rootedness in the community to which it belongs. The first section highlights the centrality of mission for sustainabilit
...
"This guide and the included mulitimedia CD will guide you step by step mulitimedia CD will guide you step by step through the process of establishing your own community radio. It starts by explaining what community radio is and how to determine the communication needs of a community. It continues w
...
Community Radio Organization Development Guidebook
Key Guides
Kathmandu: Community Radio Support Center (CRSC), Nepal Forum of Environmental Journalists (NEFEJ) (2009), 292 pp.
"This guidebook offers instructions for strengthening the organisation of community radio stations, in order to improve their effectiveness and efficiency. The all-embracing essentials of community radio station management, ie, governance and programme/financial/technical management, are discussed i
...
Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus
...
Getting the Money: A Step-By-Step Guide for Writing Business Plans for Film
Studio City, Calif.: Michael Wiese Productions (2009), xvi, 221 pp.
"Filmmakers interested in financing their own films have to start with a business plan. Few know how to put one together. Getting the Money gives a relaxed, step-by-step approach on how to do so. Of particular use are the financial sections where, for the first time, readers are guided on exactly wh
...
Maximising Income and Controlling Costs in Small and Medium Broadcasting Operations: A Handbook
Kuala Lumpur: Asia-Pacific Institute for Broadcasting Development (AIBD); Commonwealth Broadcasting Association (CBA) (2009), vi, 53 pp.
"Divided into three sections, the first part tackles ways to maximize income, discussing the various income streams (advertising, sponsorships, spots, product placement, etc.). This section then analyses factors that influence revenue: marketing, brand building, advertising, etc., offering valuable
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Capacity Works: The Management Model for Sustainable Development
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2009), iii, 289 pp.
Talking the Walk: A Communication Manual for Partnership Practitioners
Cambridge: International Business Leaders Forum; Partnering Initiative (TPI) (2008), ii, 110 pp.
"The first seven chapters in Talking the Walk look in detail at the realities of communicating in partnership. As well as narrative, each chapter contains a number of boxes and tables giving examples or “Practitioner Tips”. Near the start of chapter 7 (pages 58-59), you will find a diagram outli
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