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Authors & Publishers
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Methods applied
Journals
Output Type
"[...] Fortunately, in the last decade in particular, much progress has been made on incorporating social science theory into both campaign design and evaluation, primarily in the health field. Indeed, evaluators are being encouraged to engage in theory testing and/or logic model development. Findin
...
Handbook on Planning, Monitoring and Evaluating for Development Results
New York: UNDP (2009), x, 220 pp.
"This 2009 version of the ‘Handbook on Planning, Monitoring and Evaluating for Development Results’ aims to support UNDP in becoming more results-oriented and to improve its focus on development changes and real improvements in people’s lives. It replaces and updates the previous Handbook from
...
Wissensmanagement-Brevier für Projektleiter und andere Entscheidungsträger: Aus Erfahrung klüger werden
Eschborn: Deutsche Gesellschaft für technische Zusammenarbeit (GTZ), 2nd ed. (2009), 32 pp.
"Dieses Handbuch fasst die wichtigsten Schritte und Entscheidungen zusammen, die für ein gutes Wissensmanagement getroffen werden sollten. Es richtet sich an TZ-Vorhaben und ihre Partnerinstitutionen auf lokaler, regionaler oder zentraler Ebene sowie an die Organisatoren von Netzwerken. Das Handbuc
...
Systems Concepts in Action: A Practitioner's Toolkit
Stanford, Calif.: Stanford Business Books (2009), viii, 327 pp.
"Explores the application of systems ideas to investigate, evaluate, and intervene in complex and messy situations. The text serves as a field guide, with each chapter representing a method for describing and analyzing; learning about; or changing and managing a challenge or set of problems. The boo
...
Maximising Income and Controlling Costs in Small and Medium Broadcasting Operations: A Handbook
Kuala Lumpur: Asia-Pacific Institute for Broadcasting Development (AIBD); Commonwealth Broadcasting Association (CBA) (2009), vi, 53 pp.
"Divided into three sections, the first part tackles ways to maximize income, discussing the various income streams (advertising, sponsorships, spots, product placement, etc.). This section then analyses factors that influence revenue: marketing, brand building, advertising, etc., offering valuable
...
Media Management Manual: A Handbook for Television and Radio Practitioners in Countries-In-Transition
Key Guides
New Delhi: UNESCO (2009), 138 pp.
"[...] upon the request of a great number of developing countries media managers UNESCO has initiated this handbook. The manual is designed with a specific focus on Public Service Broadcasting, but it could be used by every interested individual or media practitioner. It’s a straightforward guide
...
A Practical Guide to Programme/Project Proposal Writing
Pretoria: Southern Africa Social Development Agency (SASDA) (2009), 35 pp.
Sustainability Challenges Facing Community Radio: A Comparative Study of Three Community Radio Stations in Limpopo Province
Limpopo: University of Limpopo, Master Thesis (2009), xii, 193 pp.
"This is a qualitative comparative study on sustainability challenges facing the community radio sector in Limpopo Province, South Africa. The study explores and determines community radio’s social acceptance to target communities, identifies its fundraising and marketing strategies, and evaluates
...
"[...] Radio Nawal Estéreo [es] una emisora indígena que transmite en idiomas K’iche, Kat’chiquel y castellano. Está ubicada en la localidad de Nahualá que, traducido al español, significa «el espíritu de las aguas». La ciudad, con unos 70.000 habitantes, huele a leña y a resistencia y
...
Knowledge Management for Project Managers and Other Decision-Makers: Learning from Experience
Eschborn: Deutsche Gesellschaft für technische Zusammenarbeit (GTZ), 2nd ed. (2009), 28 pp.
"This manual summarises the most important steps and decisions that need to be taken for good knowledge management. It is aimed at TC projects and their partner institutions at local, regional and central level, and at network organisers. The manual is no substitute for a coherent knowledge manageme
...
Faith-Based Organisational Development (OD) with Churches in Malawi
International NGO Training and Research Centre (INTRAC) (2009), 10 pp.
"Church-based development organisations are distinct from secular NGOs. They have particular organisational features. These are the source of their potential value added, but also their major challenges. Good organisation development (OD) needs to be tailored to these specific contextual characteris
...
Practical Financing Management for NGO's: Course Handbook
Oxford: Management Accounting for Non-Governmental Organisations (Mango) (2009), iv, 100, 26, 10 pp.
Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus
...
The Worldwide Fundraiser's Handbook: A Resource Mobilisation Guide for NGOs and Community Organisations
London: Directory of Social Change, 3rd ed. (2009), xii, 324 pp.
"Now in its third edition, this fully revised and updated edition is the essential fundraising handbook for the developing world (including Africa, Asia, Latin America and countries of Eastern Europe). Using case studies and examples of good practice, it offers guidance and advice on establishing ef
...
Community Radio Organization Development Guidebook
Key Guides
Kathmandu: Community Radio Support Center (CRSC), Nepal Forum of Environmental Journalists (NEFEJ) (2009), 292 pp.
"This guidebook offers instructions for strengthening the organisation of community radio stations, in order to improve their effectiveness and efficiency. The all-embracing essentials of community radio station management, ie, governance and programme/financial/technical management, are discussed i
...
Marketing do entretenimento
São Paulo: Editora Senac São Paulo (2008), 279 pp.
"Como convencer o público a consumir um evento de lazer? Que fatores precisam ser considerados nas pesquisas que antecedem uma ação de marketing? Por que algumas ações fracassam? O que vem sendo feito no Brasil e no exterior e o que funciona, efetivamente, no mercado nacional? Esse livro reúne
...
Teamcoaching: Konzeption, Methoden und Praxisbeispiele für den Teamcoach
Bonn: managerSeminare (2008), 264 pp.
"Als Teamcoach fördern Sie die effektive und nachhaltige Zusammenarbeit von Teams, damit diese ihre Arbeitsziele schneller und besser erreichen. Sie begleiten die Teams auf diesem Weg durch ein strukturiertes und methodisches Vorgehen, das Zusammenhänge eines Problems sichtbar macht und lösungsor
...