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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Media Management Manual: A Handbook for Television and Radio Practitioners in Countries-In-Transition
Key Guides
New Delhi: UNESCO (2009), 138 pp.
"[...] upon the request of a great number of developing countries media managers UNESCO has initiated this handbook. The manual is designed with a specific focus on Public Service Broadcasting, but it could be used by every interested individual or media practitioner. It’s a straightforward guide
...
Building Commitment to Reform Through Strategic Communication: The Five Key Decisions
Key Guides
Washington, DC: World Bank (2009), xiii, 133 pp.
"The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early
...
Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus
...
Community Radio Performance Assessment System
Key Guides
Kathmandu: Community Radio Support Center (CRSC), Nepal Forum of Environmental Journalists (NEFEJ) (2009), 86 pp.
"This publication allows community radio stations to assess their performance regarding: community participation and ownership; radio governance structures and procedures; radio programme structure; radio station management; financial management and resource structure; as well as networking. Using a
...
Capacity Works: The Management Model for Sustainable Development
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2009), iii, 289 pp.
Systems Concepts in Action: A Practitioner's Toolkit
Stanford, Calif.: Stanford Business Books (2009), viii, 327 pp.
"Explores the application of systems ideas to investigate, evaluate, and intervene in complex and messy situations. The text serves as a field guide, with each chapter representing a method for describing and analyzing; learning about; or changing and managing a challenge or set of problems. The boo
...
"[...] Fortunately, in the last decade in particular, much progress has been made on incorporating social science theory into both campaign design and evaluation, primarily in the health field. Indeed, evaluators are being encouraged to engage in theory testing and/or logic model development. Findin
...
The Worldwide Fundraiser's Handbook: A Resource Mobilisation Guide for NGOs and Community Organisations
London: Directory of Social Change, 3rd ed. (2009), xii, 324 pp.
"Now in its third edition, this fully revised and updated edition is the essential fundraising handbook for the developing world (including Africa, Asia, Latin America and countries of Eastern Europe). Using case studies and examples of good practice, it offers guidance and advice on establishing ef
...
Developing and Using Program Logic in Natural Resource Management: User Guide
Commonwealth of Australia (2009), 58 pp.
"This guide outlines a step-by-step process for developing program logic in the context of Natural Resource Management (NRM). The guide is aimed at those who are developing a program logic for the first time and may also be helpful to other users in a range of contexts. Developing a program logic is
...
"[...] Radio Nawal Estéreo [es] una emisora indígena que transmite en idiomas K’iche, Kat’chiquel y castellano. Está ubicada en la localidad de Nahualá que, traducido al español, significa «el espíritu de las aguas». La ciudad, con unos 70.000 habitantes, huele a leña y a resistencia y
...
Medienmanagement: Rahmenbedingungen, Menschen, Organisation
Berlin: Cornelsen (2009), 375 pp.
"Das Handbuch eröffnet einen Überblick über die Aspekte des Medienmanagements und gibt Einblick in alle Teilbereiche sowie deren Funktionsweise in der Medienbranche. Gleichzeitig antwortet Medienmanagement praktisch auf Fragen aus den inhaltlichen Schwerpunkten Kommunikationswissenschaften, Medie
...
Financiamiento, distribución y márketing del cine peruano
Lima: Universidad de Lima, Fondo Editorial (2008), 111 pp.
"El presente libro es el resultado de la investigación realizada a partir de la formulación de la pregunta: ¿Qué factores determinan, condicionan o limitan la producción de cine peruano y su distribución y exhibición en el Perú y en el mundo?, que se hizo a diversos agentes especializados en
...
Developing a Business Model for a Community Radio Station in Port Elizabeth: A Case Study
Port Elizabeth: NMMU Business School, Master Thesis (2008), ix, 130 pp.
Using Training to Build Capacity for Development: An Evaluation of the World Bank's Project-Based and WBI Training
Washington, DC: World Bank (2008), xxiv, 118 pp.
Medienmanagement
München: Vahlen (2008), 1080 pp.
Talking the Walk: A Communication Manual for Partnership Practitioners
Cambridge: International Business Leaders Forum; Partnering Initiative (TPI) (2008), ii, 110 pp.
"The first seven chapters in Talking the Walk look in detail at the realities of communicating in partnership. As well as narrative, each chapter contains a number of boxes and tables giving examples or “Practitioner Tips”. Near the start of chapter 7 (pages 58-59), you will find a diagram outli
...
Work the net: Un guide de gestion pour les réseaux formels
Eschborn; Wageningen: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ); Technical Centre for Agricultural and Rural Cooperation (CTA) (2008), iv, 144 pp.
"Setting up a community radio station can seem complicated and intimidating. However, there is a lot of information and resources available to guide you and your community through this process. This section will help you find some of that information. This manual is divided into six steps: Getting S
...
"We examine the sustainability of Community radio (CR) as a tool towards achieving the overall development in the South Asian region. A cross-country comparison of CR in areas including people’s participation, regulatory scenarios, human resource development, technology usage trends, financial pra
...
