Management & Financing
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This toolbox offers you training materials and good practice experiences on management and financing. We focus in particular on

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"This guide outlines a step-by-step process for developing program logic in the context of Natural Resource Management (NRM). The guide is aimed at those who are developing a program logic for the first time and may also be helpful to other users in a range of contexts. Developing a program logic is ... more
"[...] Fortunately, in the last decade in particular, much progress has been made on incorporating social science theory into both campaign design and evaluation, primarily in the health field. Indeed, evaluators are being encouraged to engage in theory testing and/or logic model development. Findin ... more
"Divided into three sections, the first part tackles ways to maximize income, discussing the various income streams (advertising, sponsorships, spots, product placement, etc.). This section then analyses factors that influence revenue: marketing, brand building, advertising, etc., offering valuable ... more
"The present study is a first attempt to look inside media organizations in Lebanon in order to understand what kind of business decisions are being made. This study analyzes employee diversity, as well as political affiliation or media owners [...] There was a clear reluctance among media owners to ... more
"This is a qualitative comparative study on sustainability challenges facing the community radio sector in Limpopo Province, South Africa. The study explores and determines community radio’s social acceptance to target communities, identifies its fundraising and marketing strategies, and evaluates ... more
"[...] upon the request of a great number of developing countries media managers UNESCO has initiated this handbook. The manual is designed with a specific focus on Public Service Broadcasting, but it could be used by every interested individual or media practitioner. It’s a straightforward guide ... more

Community Media Sustainability Guide

Arcata, Calif.; Washington, DC: Internews (2009), 90 pp.
"Like other publications on "commmunity media sustainability", this guide looks not only at financial, but also institutional sustainability, and social sustainability, i.e. it's rootedness in the community to which it belongs. The first section highlights the centrality of mission for sustainabilit ... more
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus ... more
"Now in its third edition, this fully revised and updated edition is the essential fundraising handbook for the developing world (including Africa, Asia, Latin America and countries of Eastern Europe). Using case studies and examples of good practice, it offers guidance and advice on establishing ef ... more
"This report investigates the impact media and ICTs can have on the lives of the poor, based on the experiences of nine donors and NGOs forming part of the "Building Communication Opportunities (BCO)" alliance. It suggests that radio will have the most influence on social and political change where ... more
"This is an overview of strategic planning tools designed for Nepalese community radios. In plane language, it introduces to the basics of strategic planning, situation and stakeholder analysis, long-term vision and guiding principles, identification of risk factors, definition of indicators and the ... more
"This report covers a research study of Dgroups which took place during September 2006-July 2007. Dgroups is a number of things at the same time: (1) it is a web-based technical platform which supports and provides for the creation and use of discrete e-mail based discussion lists and web workspaces ... more