Management & Financing
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This toolbox offers you training materials and good practice experiences on management and financing. We focus in particular on

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Journals
Output Type
"Social media in China has not only become a popular means of communication, but also expanded the interaction between the government and online citizens. Why have some charitable crowdfunding campaigns had agenda-setting influence on public policy, while others have had limited or no impact? Based ... more
"The Palgrave Handbook of Methods for Media Policy Research covers the craft that is and the methods used in media and communication policy research. It discusses the steps involved in conducting research, from deciding on a topic to writing a report and everything in between and, furthermore, deals ... more
"Tech-Giganten wie Facebook, Google und Co. haben es vorgemacht: Sie haben sich von Start-ups zu Global Playern entwickelt, die der Branche ihre Spielregeln aufdiktieren, und die traditionellen Unternehmen zwingen, sich den veränderten Marktbedingungen anzupassen. Und sie haben hierfür ganz eigene ... more
"The first half of the book covers everything you'll need to know about designing and refining the session itself. With a good design in hand, teaching a brilliant workshop goes from arduous to nearly automatic. The second half of the book shifts from ahead-of-time design to day-of facilitation." (P ... more
"This research is based on the belief that there is no journalism crisis, but a business model one. So, learning from successful experiences that innovate in the business is the first step towards building a healthier media landscape in other countries. During this paper I will focus specially in tw ... more
"This study evaluates the implementation of the Alliance to better protect minors online (‘the Alliance’). Officially launched in 2017, the Alliance is a multi-stakeholder platform through which companies make a series of commitments to address emerging risks that minors face online. The initiat ... more
"Since 2004 and for the first time in the history of broadcasting in the region, a dozen Latin American countries have acknowledged community radio and television stations as legal providers of audiovisual communication services. In Argentina, a law passed in 2009 not only awarded legal recognition ... more
"Das Fernsehen ist angesichts des digitalen Wandels und allgegenwärtiger Bewegtbildinhalte einer existentiellen Bewährungsprobe ausgesetzt. Nur die Neuentwicklung von Geschäftsmodellen und Formaten, die echte „Originals“ darstellen, kann das langfristige Überleben der Sender sichern. Gleichz ... more
"Ce livre aborde de manière originale les difficiles relations interculturelles, plus particulièrement les questions du vivre ensemble dans le contexte actuel où le numérique est omniprésent et la diversité culturelle de plus en plus grande. Les deux auteures ont pu constater, à partir de leu ... more
"Our research suggests publishers should invest in capabilities to engage in constant testing and experimentation in digital — to build engagement among digital audiences and ultimately convert engaged readers into paying subscribers. For commercial and for-profit models in particular, publishers ... more
"Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across ... more
"In light of the positive evolution in the mobilization of voluntary contributions over recent years, UNESCO can be more ambitious in setting its resource mobilization targets. At USD 453 million, the funding gap in the draft programme and budget for 2020- 2021 represents an increase of 30% over tha ... more

A Global Media Resource Model: Understanding News Media Viability Under Varying Environmental Conditions

In: What is Sustainable Journalism? Integrating the Environmental, Social, and Economic Challenges of Journalism
New York et al.: Peter Lang (2018), pp. 221-242
"[The authors] introduce a conceptual model for organizations and other stakeholders wishing to monitor and evaluate sustainable journalism. Their chapter provides a theoretical foundation for the argument that journalistic media competes for a wide range of resources that determine their success an ... more
"Anhand aktueller Praxisbeispiele vermittelt das Buch Ansätze und Werkzeuge für die Konzeption, Gestaltung und Verbreitung von neuartigen Medienangeboten. Aspekte wie Interaktion, Gamifizierung und Nutzerbeteiligung kommen dabei genauso zur Sprache wie Impact-Strategien, Reichweite und Social Medi ... more
"This widely accessible book by Magda Konieczna, an assistant professor of journalism at Temple University in the United States, provides a critical and broad examination of nonprofits in the American journalism landscape. Konieczna employs very rich and insightful case studies of three American non ... more

Mapping the World's Digital Media Ecosystem: The Quest for Sustainability

In: What is Sustainable Journalism? Integrating the Environmental, Social, and Economic Challenges of Journalism
New York et al.: Peter Lang (2018), pp. 257-276
"Over the past years, a range of different databases have been constructed, and research efforts have been made to find the key to making digital news ventures successful. Many of them have searched for best practices, or a secret recipe for a business model that would make the news business economi ... more