"The Palgrave Handbook of Methods for Media Policy Research covers the craft that is and the methods used in media and communication policy research. It discusses the steps involved in conducting research, from deciding on a topic to writing a report and everything in between and, furthermore, deals
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with a wide variety of qualitative and quantitative methods of data collection and analysis. The handbook invites researchers to rediscover trusted methods such as document analysis, elite interviews and comparisons, as well as to familiarize themselves with newer methods like experiments, big data and network analysis. For each method, the handbook provides a practical step-by-step guide and case studies that help readers in using that method in their own research. The methods discussed are useful for all areas of media and communication policy research, for research concerning the governance of both mass media and online platforms, and for policy issues around the globe." (Publisher description)
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"[...] there seems to be an understanding that the media is important and that society needs the media. In October 2018, KAS Media Africa, therefore, gathered the CEOs of media houses, publishers and editors-in-chief from 16 different countries, both from Anglophone and Frenchspeaking Africa, in Acc
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ra. In the Ghanaian capital, they heard about different models of how to make one’s media enterprise economically stronger. Questions such as whether Africa needs or accepts a paywall featured. Along with several other key sustainability issues, the critical question of how the media can make itself more independent from government advertising – often a vital cog in the media’s sustainability in most parts of Africa – was also debated. There is no one-size-fits-all model of a good media enterprise, but we do encourage the exchange between people who realise that making an online publication in Cape Town is completely different from defending one’s publication in Bamako, Mali against government interference and terrorist threats. Some media in Africa will not survive the gathering storms, while others will make it through diversification, innovation, an exchange with other players in the African market, and with the passion of their publishers." (Foreword)
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"This study was specfically intended to: 1. provide comprehensive insight into the public’s media consumption patterns, and its underlying causes: a) values; b) needs and interests, particularly regarding media content; c) motivation and aspirations, with specific emphasis on buying media content;
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d) financial functioning and attitudes towards different types of payment systems, etc. and 2. provide comprehensive analysis and recommendations to inform the Strengthening Media Systems Activity (SMS) programmatic approach in all aspects of media sustainability, as well as to inform organizational and business strategies and tactics of different types of media outlets on the local, regional and national levels. The research implemented in 2019 combined a variety of methods (both quantitative and qualitative) and techniques (a face-to-face-survey and computer-assisted web interviewing, or CAWI), and targeted a number of groups – a representative sample of 1500 respondents age 15 to 65 for the face-to-face survey, a sample of 100 daily internet users for web interviews, and 96 internet and local media users aged 15 to 65 for the 12 focus group discussions in Belgrade, Niš, Kragujevac, Novi Sad, Sombor, Loznica, and Zajecar. The key aim of the research was to gain an in-depth understanding of the needs, habits, and expectations of the audience, in order to facilitate rational and informed discussion about the media sector and public attitudes; and strategic decision-making by media businesses, with the starting assumption that understanding audience needs and profiling target groups constitutes integral parts of any media business strategy in terms of both preparing and formatting media content. Thus, the study was structured to facilitate the achievement of SMS objectives and to provide directions for SMS strategic and operational interventions in the following areas: 1. Content production and editorial policy, 2. Content sources and formats, 3. Interaction and community involvement, and 4. Financial sustainability." (Abstract, page 2-3)
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"Three years after writing the report Publishing for Peanuts, in which we surveyed 35 media startups mostly from the Global South, we decided to go back and see how the outlets had fared. Our area of interest in 2015 was small-to-medium size independent media outlets with a track record of consisten
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tly producing credible content independently of state and mainstream media in the countries in which they were operating. ‘Startup’ describes their work practices but, in fact, some of those we interviewed had been in operation for many years but may have undergone a relaunch or adapted to new circumstances following a political event. Those “Global Muckraker” outlets remained our focus in 2018. As questions about media viability remain unanswered we wanted to understand the experiences of journalists in the Global South. Returning to the 35 outlets, we found three had failed, and six had been seriously reconfigured or renamed [...] Our key findings: Financial survival is the biggest worry for the media outlets we profiled, followed by political risk and physical safety. The outlets remain dependent on donors. Advertising is hard to come by and raising funding from audiences has proven difficult. Donors need to accept this reality and be willing to commit to long-term support for outlets creating a public good. The grim political climate, rise of right-wing demagogues and attacks on the media have made the outlets feel appreciated in many countries. They recounted tales of support and encouragement from their audiences. But this sentiment does not translate into sustainable forms of funding. The outlets have professionalized in the sense that many now have accounting software, bookkeepers and full-time staff working on grant writing. But many still rely on unpaid contributors and some use office space that was provided for free or rented at a discount. There is a strong correlation between employing a full-time marketing staffer and generating revenue ..." (Executive summary)
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"The first half of the book covers everything you'll need to know about designing and refining the session itself. With a good design in hand, teaching a brilliant workshop goes from arduous to nearly automatic. The second half of the book shifts from ahead-of-time design to day-of facilitation." (P
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ublisher description)
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"Community radio broadcasters obtain economic support from a variety of sources. During my discussions with community broadcasters and activists, there was a general expression of pragmatism towards the economic tensions they faced in running their stations. Their programme content may need to be su
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itable not only for their local communities but also for the agencies and organisations that support them. However, frequently the greates tension was simply getting enough funds to operate effectively. They found the strain of a constant lack of funds gruelling, and there were often concerns about the sustainability of their stations." (Conclusion)
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"During 2016 and 2017 the Centro de Producciones Radiofónicas (CPR-CEPPAS) conducted a research project on the ways 11 community radio stations in Argentina generate and manage financial resources. We selected a comprehensive sample with different types of community radio stations and used UNESCO's
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Media Development Indicators as a starting point. The main goal of the investigation was to deepen our knowledge about the relationship between community radio stations and the market, taking into account work, financial planning and management. We approached the radio stations with the understanding that their sustainability could be measured on multiple levels, not only financially, but also by putting special attention to the economic aspect of sustainability. We draw regularities, identified strengths and weaknesses, and pointed out creative fundraising methods. Our main conclusion is that the multiplicity and diversity of funding sources is a distinctive element of the definition of community radio." (Abstract)
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"The Australian community radio sector is a rich source of information for researchers, activists and practitioners working to support and develop community broadcasting worldwide. With a 46-year history, it represents an established and enduring third tier of independent local broadcasting with ove
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r 450 non-profit radio services legislated to provide opportunities for community engagement and participation. This article focuses on the political, economic and institutional factors involved in a change of ownership and management of Radio Adelaide, the country’s longest running community radio station. The process illustrates the impact and effects of the non-profit industrial complex as stations struggle for financial survival and independence in an increasingly competitive, corporatized environment. It is a case study which questions the contemporary understanding of a strong and resilient sector, highlighting themes to inform community media research and practice internationally." (Abstract)
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"Este curso trata sobre la siempre difícil sostenibilidad económica de las radios de fines sociales. Pensaremos herramientas que ayuden a pensar unestra práctica en estos temas, dónde conseguir fondos, cómo adminstrarlos. La idea es reflexionar sobre las diferentes dimensiones que hacen que una
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radio comunitaria perdure y desarrolle sus objetivos (sostenibilidad político-social, comunicacional, económica-administrativa). A partir de allí nos concentraremos en pensar específicamente el aspecto económico para tener herramientas para analizar cómo abordamos estos temas en nuestra emisora y qué podemos hacer para fortalecernos, obtener más recursos, hacer una gestión prolija. Siempre entendiendo que las radios comunitarias se sostienen con diversas y múltiples fuentes de financiamiento y que también en este aspecto de la gestión es fundamental la comunidad y su participación." (Página 2)
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"This study evaluates the implementation of the Alliance to better protect minors online (‘the Alliance’). Officially launched in 2017, the Alliance is a multi-stakeholder platform through which companies make a series of commitments to address emerging risks that minors face online. The initiat
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ive focuses on protection from harmful content, conduct and contact, and seeks to identify possible areas within these three categories that would benefit from a coordinated approach from companies and other stakeholders to overcome them. In general, the evaluation finds that the Alliance is an original, relevant means to protect minors online. There is however unrealised potential to foresee, discuss and forge common solutions across different stakeholder types, including on new and emerging threats to the safety of minors online." (Executive summary, page 5)
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"Since 2004 and for the first time in the history of broadcasting in the region, a dozen Latin American countries have acknowledged community radio and television stations as legal providers of audiovisual communication services. In Argentina, a law passed in 2009 not only awarded legal recognition
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to the sector, it also provided a promotion mechanism for community media. In this respect, it was one of the most ambitious ones in the region. The driving question is: How relevant are public policies for the sustainability of community media in Argentina? The argument is: even though the sector of community media has developed and persisted for decades in illegal conditions imposed by the state, the legalization and promotion policies carried outby the state from the perspective of human rights in a context of extreme media ownership concentration have been critical to the growth and sustainability of nonprofit media." (Abstract)
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